Unbounce vs Instapage vs LeadPages: Which One Is The Best For You?

Last Updated on February 16, 2024 by Kundan Sharma

unbounce vs instapage vs leadpages
Do you want the best landing page builder for more conversations? But confused with a lot of available options and don’t know which one to choose.

Here in this article, we have compared Unbounce vs Instapage vs LeadPages on the basis of features and pricing that helps you to make a better decision.

These are the industry’s popular landing page builders that are mostly used to drive conversions from paid Facebook ads and Google ads.

If you want to build a landing page on your own website or a custom domain to generate more conversions then you would need one of these tools.

You don’t need any expensive developer to build a landing page; you can easily set up one using a drag and drop visual editor, with zero coding skill needed.

So, Let’s compare Unbounce, Instapage, and LeadPages to find out their core features and benefits. Later in this article, I will also recommend which one is the right pick for you.

Unbounce vs Instapage vs LeadPages

Features Unbounce Instapage Leadpages
Drag and Drop Editor Yes Yes Yes
Readymade Landing Pages Yes Yes Yes
AMP Landing Pages Yes No No
Dynamic Text Replacement Yes Yes No
A/B Testing Yes Yes Yes
Popups & Stick Bars Yes Yes Yes
Integrations Yes Yes Yes
Smart Traffic Yes No No
GDPR Compliance Yes Yes Yes
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1. Unbounce

Unbounce The Landing Page Builder Platform
Unbounce is a popular landing page builder tool that helps to get more leads from a site. It’s a conversion-focused tool to generate more leads from PPC campaigns.

Using Unbounce you can build high converting landing pages that allow you to get more conversions online.

Unbounce Drag and Drop Editor

Unbounce is a very powerful tool that comes with popular features like Smart Traffic, AMP Landing Pages, Dynamic Text Replacement.

Smart Traffic feature allows you to show the most relevant landing page to visitors from the existing page. You can build multiple landing pages for visitors to show them the most relevant ones.

unbounce smart traffic

AMP landing page is a unique feature of Unbounce they have offered some AMP landing page templates to create landing pages for mobile users.

With Unbounce you will be not only limited up to desktop users you can target tablet and mobile users as well.

The dynamic text replacement feature helps you to personalize landing pages depending on visitor’s interests. Unbounce replaces text on landing pages depending on what visitors searched in Google before click on your ad to come to your landing page.

Here are some key features of Unbounce:

Unlimited Landing Pages

 Unlimited Popups & Stick Bars

 AMP landing Pages

Dynamic Text Regards

AI-Powered Traffic

Drag and Drop Visual Editor

A/B Testing

In-depth Reports and Analytics

Unbounce lets you create Popups and Sticky Bars for your site which attracts the attention of website visitors, you can set popups after a delay, exit intent, slides in, click and scroll.

It easily integrates with the industry’s most popular email marketing tools, CRM, Analytics, Webinar, Marketing Automation, Chat, Call Tracking.

You can use the A/B testing feature to split traffic amongst landing page variants to find out which one performs well.

You will get access to over 100+ high converting landing page templates that are ready-made. You only need to edit using the drag and drop frontend editing tool then publish it.

Unbounce Templates

Unbounce is a secure landing page creator, gives free SSL certificates to hosted pages, and also supports GDPR compliance.


Unbounce Pricing

Unbounce has offered 3 simple different plans Launch, Optimize, and Accelerate. Let’s discuss the plans in detail.

Unbounce pricing plans

Launch: Plan starts from 90/mo which supports 500 conversions and 20,000 unique visitors a month including all landing pages, popups & sticky bars.

But in this plan, you won’t get access to some valuable features like AMP, advanced targeting & scheduling, smart traffic, a/b testing, and dynamic text replacement.

Optimize: Plans start from $135/Mo for up to 1,000 conversions and 30,000 unique visitors in a month including all features of the Launch plan.

In this plan, You will also get smart traffic, a/b testing, and dynamic text replacement options.

Accelerate: It’s one of the most expensive plans of Unbounce suitable for marketers and professionals. Costs you $225/Mo supports 2,500 conversions with 50,000 unique visitors and comes with all features of Optimize plan.

In this plan, you will have access to accelerated mobile pages (AMP) and advanced targeting & scheduling.

There’s also a concierge plan available if you exceed the scale plan. Well, if you sign up for Unbounce from the following link then you will get a flat 20% Discount on Unbounce all plans with a 14 days trial.

Get 20% OFF + 14 Days Free Trial on Unbounce

Also Read: Unbounce Pricing Comparison: Best Landing Page Tool for 2022

2. Instapage

Instapage Landing Page Platform
Instapage is the most advanced landing page software that comes with very useful features such as Instablocks, AdMap, Split A/B Testing, Heatmaps, Dynamic Text Replacement, and more.

It’s a popular landing page builder amongst the marketers who runs the PPC ads campaign to collect more conversions.

Instapage is the first tool that has introduced post-click automation (PCA) a completely unique feature you rarely see in other landing page builders.

It allows you to personalize the landing page according to your visitor’s interests. You will get more ROI on paid ads. Post-click automation customizes landing page text depending on what users search before coming to your page which reduces bounce rate.

Here are some key features of Instapage:

Complete drag and drop editor

500+ beautiful templates

Accelerate Mobile Pages (AMP) & Thor Render Engine

Split A/B Testing

Seamless Integration


Free SSL Certificates

GDPR Compliance

Instapage has a completely easy-to-use drag and drop editor, using it you can build beautiful landing pages and lead capture forms inside a landing page.

If you are using a WordPress site then Instapage has an official plugin that lets you easily integrate landing pages on your site.

Well, you can choose from 500+ readymade high conversion-optimized landing pages. They look stunning on all screen sizes and also allow you to edit templates using drag and drop. So you can add your own logo, text, color, and design to match your existing site.

Instapage gives mobile visitors the experience of lighting fast AMP landing pages with the thor render engine. It’s a backend technology that makes sure your post-click pages load quickly even in the slow internet speed.

Instapage AMP feature

AMP benefits you by reducing bounce rates, enhance mobile browsing & experience, and high conversions. Instapage lets you test landing page elements and copies to find out which one drives the most ROI.

Instapage integrates with popular marketing tools such as Advertising, Analytics, CRM, E-commerce, Email Marketing Softwares, Live Chat Tools, Exit Intent & Popup, and Webinar Platforms.

Instapage Integration


You can also easily integrate it with Zapier, WordPress, Drupal, Google Fonts, Webhooks, and other payment gateways like PayPal and Stripe.

There’s a unique feature available at Instapage called Heatmaps. It allows you to track the behavior of visitors on landing pages such as where visitors have clicked the most, how far scrolled the page and where the visitors spend the maximum time.

All this information helps you to know the visitor’s behavior on the landing page.

Instapage provides a free SSL certificate to ensure visitors their information will be safe and encrypted, so you don’t need to buy any SSL for landing pages.

It also complies with the GDPR standards. You can ensure your visitors by adding a consent cookie bar.


Instapage Pricing

Instapage plan starts at $199/month that has come with all core features. You will need to create landing pages and drive more conversions.

Instapage pricing

You will get features like no conversion limits, Instablocks thor render engine, multi-step forms, split a/b testing, heatmaps, dynamic text replacement, amp, GDPR compliance, SSL encryption, and more.

There is also an Enterprise custom plan that comes with advanced features. This plan is suitable for marketing agencies. You can contact support for a demo. Get an Instapage discount.

Get 25% OFF + 14 Days Free Trial on Instapage

Also Read: Instapage Review: Details, Features, and Pricing

3. LeadPages

Leadpages Landing Page Software
LeadPages is an Affordable landing page builder & conversion optimization tool that lets you generate leads from your site. There are no conversion limits.

It’s an inexpensive alternative to Instapage and Unbounce, and comes with basic landing page features.  More than 40,000 businesses using LeadPages. It allows us to add & build landing pages, popups, alert bars and etc.

Here are some key features of LeadPages:

High Converting Landing Pages

Drag and Drop Builder

 Inbuilt Analytics

A/B Testing

40+ Seamless Integration with Marketing Apps 

LeadPages allow users to create a landing page within a few minutes by simply editing their conversion-optimized pre-made templates. You can choose from hundreds of free templates.

Leadpages Landing Page Template

LeadPages also let you collect leads from popups, opt-in forms, and sticky bars and they work responsively across all devices such as Desktop, Tablet, and Mobile.

With LeadPages you will be able to track how your campaign performing with the help of an inbuilt analytics tool. You can also run a split A/B test to find the most performing landing page copies and designs.

When it comes to integration you can easily integrate your favorite marketing apps with LeadPages such as Analytics, CRM, Digital Advertising, eCommerce, Email Marketing, Marketing Automation, and many more others.

Here is the list of some popular integration apps:




Google Analytics



And more.

LeadPages is the cheapest alternative to Unbounce and Instapage. If you have a low budget then you can start with it.

Like other landing page builders, it has also GDPR compliance and gives free SSL certificates for pages.

The one thing I like about LeadPages, there’s no conversion limit. You can drive unlimited conversions in all plans.

If you want to create a landing page for your WordPress site or spend less on paid ads to generate leads for your business then LeadPages is the right tool for you.

If you spend a lot of money on ads and want better conversions then nothing is better than Unbounce.

LeadPages is not as features rich as Unbounce and Instapage, but still a good landing page software to generate more sales.


Leadpages Pricing

LeadPages has 3 pricing plans Standard, Pro, and Advanced. You can also try it for 14 days free.

Leadpages pricing plans

Standard: Plan starts from $37/Month for a single site including unlimited landing pages, traffic & leads, and 40+ standard integration.

Pro: Plan starts from $74/Mo support up to 3 sites including all features of the standard plan with free custom domains, online sales & payments, split A/B testing, and email trigger links.

This plan is suitable for agencies or if you want to create landing pages on more than 3 sites.

Get 39% OFF + 14 Days Free Trial on Leadpages

Also Read: Leadpages Review: The Bes Affordable Landing Page Tool


Conclusion: Which Is The Right Landing Page Builder For You?

Now you might know which is the right landing page builder for you?

Above, we have compared Unbounce, Instapage, and LeadPages features and pricing. So you may have a better idea about all of these tools.

Well, if you are still unable to decide then I highly suggest you take Unbounce. It’s the best and popular landing page tool amongst bloggers, marketers, and agencies.

It has all the features that you ever needed to generate more conversations from PPC ads. The basic plan starts from $80/month. If you click the below-given link then you will get a flat 20% OFF on Unbounce and 14 days free trial as well.

Get Unbounce 14 Days Free Trial

Unbounce offers very useful features such as AMP landing pages, Dynamic Text Replacement, Smart Traffic, A/B Testing which make it one of the best landing page builders.

FAQs Unbounce vs Instapage vs Leadpages

Below, you will get to know about the most frequently asked questions of Unbounce vs Instapage vs Leadpages. It will help you to pick the one that best suits your needs.


Can I Get a Free Trial of These Landing Page Builders?

Yes, All these landing page builders offer 14 days of free trial to their new customers. You can sign up for a free trial from our link.


Do I Get a Frontend Drag and Drop Functionality?

Yes, All these 3 have drag and drop frontend visual editors. So you don’t need any coding skills required. You can simply edit premade templates or build one from scratch.


Can I Get a Discount on Any of These Landing Pages?

Yes, You can get a 20% OFF on Unbounce plus 14 days trial. Click here to apply for the deal.


Which is a Suitable Tool for PPC Experts or Digital Marketers?

If you want to generate conversions from the PPC ads campaign then Unbounce and Instapage both are the right tools for you.


Does Leadpages have AMP Landing Pages?

No, AMP landing pages are only available in Unbounce. Which helps you to post-click leads from mobile devices.


Which is the Cheapest Landing Page Tool on This List?

If you looking for the most affordable one then Leadpages is the best pick for you. Its basic plan starts from $25 per month for a single site.

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