Last Updated on February 18, 2024 by Kundan Sharma
There are a lot of popular landing page builders in the market Unbounce and ClickFunnels are one of them.
If you are looking to choose one of them but aren’t sure which one is suitable for you.
So, in this article, I have compared both Unbounce and ClickFunnels features, and pricing with pros and cons.
Below, you’ll get an overview of both tools.
#1: Unbounce Overview
Unbounce is an advanced landing page creator tool that has features to optimize conversions on websites.
With the help of Unbounce, you can create a high-quality landing page using the drag-and-drop tool. If you don’t want to build it from scratch then there are more than 100+ pre-built templates you can use.
Unbounce comes with pop-ups and sticky bars that let you target the audience on visits, scroll, and exit intent allowing you to quickly drive traffic to a certain page or get leads.
There is also the best conversion feature called form builder that allows you to build one-step or multi-step forms to get leads on the landing page.
Well, it’s a complete drag and drop tool that gives you the freedom to put elements like text, images, buttons, images anywhere on a landing page.
In case if you need to use custom code JavaScript, HTML, and CSS then it enables you to customize the landing page using them.
Unbounce is a complete conversion optimization tool to get more leads and conversions, it’s a favorite tool of PPC marketers to get more conversions from PPC ads.
#2: ClickFunnels Overview
ClickFunnels is a well-known sales funnel builder that allows users to build a complete sales funnel on a landing page by creating a series of pages through your visitors to reach a certain goal.
Using ClickFunnels, you can create landing pages, lead funnels, sales funnels, membership sites, and more, and also allows you to add multiple payment gateways to accept payments.
Building a landing page on ClickFunnels is very easy. It has hundreds of readymade templates to choose from that automatically set up the required page for a sales funnel, membership funnel, webinar funnel, product launch funnel, and so on.
It has an integrated email marketing tool to follow up funnel subscribers through sending personalized emails and you will have an autoresponder.
So whenever someone enrolls in your email list, get a targeted email that helps you to convert your subscribers into paying customers.
Unbounce vs ClickFunnels: Features Comparison
Templates
Unbounce
Unbounce offers 100+ predesign conversion-focused templates that let you get more leads and conversions.
You will get templates for landing pages, sales pages, popups, sticky bars, events, lead generation, webinars, products, and so on.
There’s an option to filter templates depending on the campaign, industry type, and special feature.
Here is the list of industries you get templates for;
- SaaS
- Real Estate
- eCommerce
- Travel
- Consulting
- Health
- Fashion
- Restaurant
and more others.
Read Also: Unbounce Review: Best Landing Page Builder For Conversion Optimization
ClickFunnels
When it comes to ClickFunnels templates, it has also 100 prebuilt templates that are easy to customize using their drag and drop editor.
Templates are categorized as the Landing page, Sales page, Thank you page, Membership access page, Webinar registration, Launch page etc.
Each funnel type has variants of templates that you can customize as desired.
- Lead capture funnels
- Sales page funnels
- Event funnels
- Products launch funnel etc
Winner: No doubt, ClickFunnels has better templates for creating a sales funnel, but most of the templates look messy and not up to date.
The winner is Unbounce, they have high quality and are well-designed for conversion optimization from a landing page. Unbounce has the best landing page for SaaS, eCommerce, and Agency industries.
Easy to Use Builder
Unbounce
Unbounce drag and drop builder editor looks so advanced, that at first, you will find it very hard to customize things. But as you spend more time with their editor, you will get used to it.
Unbounce allows the user to add images, buttons, and texts almost anywhere on the landing page, no need to create extra columns and rows like in the other landing page builders.
It has a very advanced frontend editing tool, using it you can also customize pre-built templates, pop-ups, and sticky bars as well.
If you love coding then it also has an option that lets you customize pages using JavaScript, HTML, and CSS.
ClickFunnels
When you first see the Clickfunnels editor then it will pretty much look like another drag and drop editor. You can build and customize sales funnel & pages very easily with the help of drag and drop functionality.
Winner: ClickFunnels editor is suitable for beginners. You will find it very easy to use compared to Unbounce. They provide training & courses for their product which helps you to learn how to use their product properly.
Read Also: 8 Best Unbounce Alternatives & Competitors for Marketers
A/B Testing and Analytics
Unbounce
Unbounce has split A/B testing functionality to analyze variants of a landing page which allows you to get the most conversion-driving one.
This feature enables you to split traffic between variants of the same landing page and then you can see on the dashboard which one performs better.
ClickFunnels
ClickFunnels also has the A/B testing tool to optimize the sales funnel by testing 2 variants of the same funnel. You can test any element on a page like text, image, button to find out the best conversion design.
Winner: Unbounce split a/b testing is very easy to use and able to track the campaign on the dashboard.
Integration
Unbounce
It’s integrated with a lot of other hundred 3rd party tools of industry like Analytics, CRM, Chat, Email, Customer Support, Education, Webinar Platforms, and so on.
Below you can see some of the tools and software Unbounce easily integrates with.
Unbounce also integrates with Zapier enabling it to connect with other marketing tools and apps.
ClickFunnels
ClickFunnels integration with payment, email autoresponder, CRM, and webinar tools. Check out, some of its integration options below.
Winner: ClickFunnels has fewer integration options compared to Unbounce. It integrates with popular email marketing and payment integration tools. If you don’t find an integration option for your tool then it can be done via Zapier or Webhooks.
Read Also: Unbounce vs Instapage vs Leadpages: Which One is The Best?
Customer Support
Unbounce
Unbounce offers top-notch customer support to their customers, getting you to help out with any issue you face with Unbounce.
It offers support on weekdays via phone, live chat, and email from 1am – 8pm PST. On weekends you can send them an email from 9am – 9pm PST.
You will also have the support ticket via emailing at [email protected] and get you a support member that resolves your issue.
ClickFunnels
ClickFunnels gives support via 5 different channels that let you help yourself when you are stuck on something.
It is mainly focused on helping customers through Facebook groups, chat, and documents, so customers can do things themselves by learning things.
Here are the 5 ClickFunnels customer support channels:
Support Team Chats: Online support desk that responds to your questions while you are online.
Support Docs: There is some helpful documentation available as well as videos.
Facebook Community: There’s a Facebook community available, you can join and ask them if they will come to rescue you.
Coaching: The Clickstart program will assign you to a coach and they will help you through 5 sessions.
Winner: Unbounce gives better customer support, and offers support on email, chat, phone, and ticket.
Unbounce vs ClickFunnels: Pricing
Unbounce and ClickFunnels offer 14 days free trial to new users.
Unbounce Cost
Unbounce has 4 pricing plans that suit everyone from the individual to small or big businesses.
- Launch – $99/month
- Optimize – $145/month
- Accelerate – $240/month
- Concierge – $625/month
They give 20% OFF on all plans, Click Here to grab the deal or check out the Unbounce discount article.
Unbounce all plans include unlimited landing pages, popups, and sticky bars.
The launch plan is limited up to 500 conversions and 2,000 unique visits. In this plan, you won’t get advanced targeting & scheduling, smart traffic, and A/B testing and etc.
The Optimize plan comes with 1,000 conversions and 30,000 unique visits, this plan includes smart traffic, a/b testing, and dynamic text replacement (DTR).
Accelerate plan supports 2,500 conversions of 50,000 unique visitors with amp landing pages.
The Concierge plan has 5,000 conversions and 100,000 unique visitors support and allows to use of landing pages up to 25 domains.
Read Also: Unbounce Pricing Plans: Actual Cost Of Creating a Landing Page
Clickfunnels Cost
When it comes to the ClickFunnels pricing, it’s pretty straightforward and comes with only 3 pricing options Basic ($147/month), Pro ($197/month), and Funnel Hacker ($297/month). All plans allow you to build sales funnels and sub-pages within each funnel.
Basic – $127/month
This plan gives you access to get started with the sales funnel and lets you build only 20 funnels but you can create unlimited pages, unlimited workflows, unlimited courses, unlimited products, and unlimited email sequences.
You can connect your funnel with only one domain and 3 admin users can connect.
Pro – $197/month
Pro allows you to build unlimited funnels and pages too plus, gets you access to a useful Affiliate Program that lets you launch an affiliate program for your product or services for free.
This plan has features like 3 domains, 100 funnels, 5 admin users, 25,000 contacts, and API access.
Pro is a value-for-money plan at ClickFunnels. If you want to launch an affiliate program then this plan is for you.
Funnel Hacker – $297/month
This is the most expensive plan of ClickFunnels and comes with all the features of the Basic and Pro plans.
Funnel Hacker gives access to connect pages up to 9 domains and 3 website supports. In this plan, you can create unlimited funnels, get advanced analytics, and more.
Winner: Unbounce plans are very affordable and have more plans than ClickFunnels. It allows users to create unlimited landing pages, pop-ups, and sticky bars in all plans.
Unbounce vs ClickFunnels – Pros and Cons
Pros of Unbounce
1. Dynamic Text Replacement
This is a top-selling feature of Unbounce that PPC marketers find it very useful to get more ROI from paid campaigns.
Dynamic text replacement allows you to add personalization on landing pages by matching landing page text to visitor’s exact search terms.
This is a real-time solution to optimize more conversions by personalizing the landing page for each visitor.
2. Unlimited Landing Pages, Popups, and Stickybars
Unbounce enables you to build unlimited landing pages, popups, and sticky bars in a very plan.
So you don’t just get conversions from landing pages, you can also get leads through popups & sticky bars by using advanced targeting & scheduling.
3. Accelerate Mobile Pages (AMP)
Unbounce comes with AMP landing pages that help you to optimize post-click conversions from mobile devices.
Using this feature you can create a lightweight AMP landing from scratch or using a pre-built template. If your majority of traffic comes from mobile then AMP landing pages can be a game-changer for you.
4. A/B Testing
Unbounce lets you test multiple variants of a landing page including elements such as text, image, button, form and more.
So you can have the best conversion-optimized landing page design.
5. Smart Traffic ™
Boost your conversions from AI-powered smart traffic features that allow you to always deliver the best landing page to every visitor by looking at visitor attributes. You can start optimizing as low as 50 visits.
6. Free Image
Unbounce gives access to more than 850,000 free images from Unsplash which you can use right inside the Unbounce builder.
7. Lead Generation & Two-Step Forms
Unbounce lets you add forms on landing pages and use features like checkboxes, radio buttons, drop-down, and hidden fields on forms to capture lead information.
You can also create two-step opt-in forms using a lightbox. This kind of form appears when a user clicks on a URL link, button, image on your blog or website.
8. Integrations
Unbounce integrates with almost any marketing automation and CRM tools in the market. You can easily use these tools with Unbounce through zapier or webhooks integration. This lets you connect an Unbounce landing page with thousands of other tools and software.
Cons of Unbounce
1. Unbounce isn’t a Complete Sales Funnel
When we compare unbounce with clickfunnels then the biggest coin of unbounce is it does not work as a complete sales funnel.
Yes, you can create sales pages using unbounce, but is a landing page builder with conversion optimization features that help marketers to convert more leads through landing pages.
2. No Membership Site Option
Unbounce doesn’t have a membership option like in clickfunnels. There’s no way to monetize your skills by building a membership site. It’s just a conversion-driven tool for getting more leads for the business.
3. Lack of Tutorials for Beginners
Unbounce doesn’t offer training and tutorial videos for beginners like clickfunnel does. But, you can get tons of videos and articles online that guide you on how to use it properly.
Pros of Clickfunnel
1. Create a Complete Sales Funnel
Clickfunnel isn’t just a landing page builder, it mainly focuses on driving sales in online businesses by creating a complete sales funnel.
You can create a sales funnel with sub-pages so visitors get complete information about your product or service and reach the checkout page.
2. Up-selling & Downselling
ClickFunnels allows you to increase your earnings through upsells and downsells from the same customer who enrolled in your funnel.
You can sell your other similar products and services, who already purchased from you so over time you will earn more from the existing customers.
3. Create an Affiliate Program
If don’t like to spend money on ads to get sales online, then ClickFunnels has a feature that lets you set up an affiliate program that enables people to join and promote your product for a small commission on each sale.
Currently, more than 80% of businesses have been driving more sales through affiliate marketing.
4. A/B Testing
ClickFunnels enables us to test two variants of the same sale funnel to find the most conversion one.
5. Membership Site
Do you know? You can build a membership site using ClickFunnels and give access to premium members who subscribed to your membership plan.
This is the best way to monetize your skill via creating informative courses & training.
6. Follow Up Funnel (Autoresponder)
ClickFunnels has a feature known as Follow Up Funnel, it’s a built-in email autoresponder tool that allows users to follow up funnel subscribers via personalizing emails.
This feature helps you to convert subscribers into paying customers by targeting personalized emails again and again.
7. Funnel Flix
Funnel Flix is a place where you get hundreds of free marketing videos of ClickFunnels that guide you through step-by-step training on how to grow your online business with sales funnel.
Cons of ClickFunnels
1. Expensive for Beginners
ClickFunnels is a popular sales funnel software of industry and expensive too for beginners. The basic plan starts at $97/month which is a little expensive for those who just starting out with the sales funnel.
So, If you have a high budget then ClickFunnels is always the most recommended one for building sales funnels.
2. You need to Learn a Lot
If you are a newbie in online marketing and building a sales funnel then it quite be difficult for you to use ClickFunnels. You will have to invest your time in learning to become a sales funnel expert.
However, ClickFunnels has a Funnel Flix that contains tons of ClickFunnels videos that help you learn everything about the platform.
Conclusion: Unbounce Vs ClickFunnels
Unbounce and ClickFunnels both have their own unique features. Above, I have compared their similar features and pricing.
But, they do have expertise in different things when considering an online business.
Here are some reasons why should you choose Unbounce;
- If you want to create landing pages for generating leads and sales.
- Wants a dynamic text replacement feature that automatically optimizes your landing pages depending on what visitors searched before clicking on your ad.
- AMP Landing pages to target mobile users.
- A/B Testing to test landing page variants for optimizing a landing page.
Here are some reasons why should you use ClickFunnels;
- Looking for an easy-to-use drag-and-drop editor that is suitable for a non-tech-savvy.
- If you want a complete sales funnel to sell your products and services online.
- The inbuilt autoresponder enables you to connect with funnel subscribers without integrating a 3rd party email marketing tool.
- If you want to build a membership site to monetize your skills by creating video courses.
Unbounce and ClickFunnels have expertise in different areas.
If you want to build landing pages from scratch or use a template to convert visitors into leads then you should choose Unbounce.
Unlike, ClickFunnels provides templates and tools to build a complete sales funnel for you so you can easily market and sell your product online.
So, now you know the reasons why you should go with each other.
Unbounce vs Clickfunnels: FAQs
1. What is the main difference between Unbounce vs Clickfunnels?
Unbounce is a popular landing page builder that helps to optimize conversions from landing pages.
Unlike, Clickfunnels is a complete sales funnel builder that allows you to sell products and services online.
2. Can I get a 14-day trial?
Yes, Both offer a 14-day free trial to new customers.
3. What are the key features of Unbounce?
Unbounce has some conversion-focused features to optimize conversion rates such as Dynamic Text Replacement, A/B Testing, Smart Traffic, AMP Landing Pages, Popups & StickyBars, and Form Builder, etc.
4. What are the key features of Clickfunnels?
Clickfunnels has some features to sell products online such as Sales Funnel, Affiliate Management, Multiple Payment Gateways, Follow-Up Funnel, and more.
5. Which is good for conversion optimization from PPC Ads?
If you looking for a landing page builder to get more ROI from ads, then Unbounce would be the right tool.
It has dynamic text replacement features that automatically change texts on landing pages according to what the user searched for before clicking on an ad.
I hope you found this comparison helpful, if you have any questions & suggestions, do let me know in the comments.
