Unbounce Review: Best Landing Page Builder for 2024 and Beyond

Last Updated on February 18, 2024 by Kundan Sharma

Unbounce Review

Most online businesses used a landing page builder for creating high-conversion landing pages on their website.

It helps them to generate more leads and sales on websites. There are so many online tools that let you create Landing pages and Unbounce is in one of these.

It’s one of the powerful conversion-focused page builders for driving more sales from a website or paid ads campaign.

In this article, I’m going to do an Unbounce review, you will know about their features in detail that helps you to make a decision, should I buy Unbounce?

So without doing any further delay. Let’s get started.


What is Unbounce

Unbounce landing Page Builder

Unbounce is a popular landing page builder platform. It helps to create landing pages that are optimized for higher conversions.

It has been operating for more than a decade now and has become one of the most trusted landing page builders.

Currently, Unbounce has more than 120,000+ customers globally including some of the big brands like Zola, Campaign Monitor, HELIX, and many more.

You can also create popups and sticky bars to more easily engage with website visitors.

The best thing is it has a frontend drag and drop feature that makes it easy to use Unbounce for the non-tech savvy, no need for any coding skills.

Try Unbounce 14 Days For Free


Unbounce Review: Features

Below, we have listed some of the best features on Unbounce which help you to find, why it is one of the most favorite landing page builders of marketers?

Landing Pages

Unbounce I’d mainly designed for creating high-quality conversions optimized landing pages. Using this tool you can easily create landing pages that turn visitors into leads and sales.Unbounce Drag- and Drop Editor


It has a drag and drop live editor that lets users customize everything on a page without a single line of coding. You can drag and drop videos, images, text, and many more things to a landing page.


100+ Landing Page Templates

Unbounce offers 100+ pre-made high-quality landing page templates that are conversion-focused optimized. You can choose any of them that fits your business needs.

Landing Page Template Unbounce

Most Unbounce readymade landing templates are business-specific and optimized for higher conversion.

If you check out Unbounce templates then you will notice they have beautifully designed pages and the best thing is you can also customize them completely to match your site color and design.


Popups and Sticky Bars

If you are looking for a landing page builder that offers popups and sticky bars, Unbounce is the right tool for you.

Unbounce offers readymade popups to users, you only need to select the template which you want to use as a popup and then publish it.

You can trigger your popup to appear on a certain condition such as on arrival, after a delay, on click, when a visitor scrolls, and exits.

Unbounce Popups Stickybars

When it comes to Unbounce Sticky Bars. It helps to grab the attention of visitors by showing a tab on the header of the website.

Unbounce has also offered readymade sticky bars to choose from, you only need to select a sticky bar that allows you to market a special discount on any product or notify of an event.

You can customize and trigger sticky bars as the same option available in popups.


Seamless Integration

Unbounce has integrated with some of the popular marketing tools of the digital marketing industry.

Here’s a list of some software and tools that are easily integrated with Unbounce.

★ MailChimp

Zapier (Convertkit)





 Campaign Monitor



Constant Contact

If you’re using any of this software or an email marketing tool, simply integrate with the Unbounce landing page builder.

Unbounce Integartions


Drag and Drop Tool

Unbounce comes with a live editor and drag and drop functionality. Which makes it easy to use for the non-tech savvy.

You can see your design live on the screen, do not need to preview the landing page frequently to check the design you are looking for.

Drag and drop interface allows you to move landing page elements like text, images, videos, and call-to-action from one place to another place.

Unbounce also allows you to add a custom background, embed videos anywhere, widgets, and sign-up forms. You can also build pages from scratch.


A/B Testing

A/B Testing is a very important feature of landing page builder. This allows us to test out different copies of landing pages to find out which ones perform well.

And, Unbounce does that for you. You can do A/B testing of landing pages or their elements as well like Images, Button, Text, and more.

Each test will help you to get more conversions from the landing page.


AMP Landing Pages

Unbounce is the first landing page builder that supports AMP landing pages which makes it quick to load pages for mobile users.

They offer pre-made light-weighted AMP landing pages for mobile devices that you can customize or build from scratch.AMP Unbounce


There are lots of landing page builders in the market but very few support AMP pages and Unbounce is one of those that support AMP landing pages.


Smart Traffic ™

Smart Traffic ™ is an AI-powered conversion optimization feature of Unbounce that automatically scans visitor attributes and shows them the most relevant landing.

Smart Traffic Feature Unbounce


They look for the user’s location and the device to finalize which variant of the landing page will get conversions.

Smart Traffic ™ can boost your conversion rate by up to 20 percent.


Dynamic Text Replacement

Dynamic text replacement is one of the cool features of Unbounce that personalizes landing pages. The feature matches copy on landing pages, based on keywords users type in search engines before clicking on ads.

When you run a paid campaign you can use dynamic text replacement to match user intent with ads and landing page.


Dynamic text replacementIt will help you to get more conversions from your paid campaign. I personally believe it’s the most useful feature of Unbounce.


AI Writer – Smart Copy

Recently, Unbounce introduced a new ai tool Smart Copy that lets users instantly generate marketing copies for emails, landing pages, ads, and more.

To write with Unbounce Smart Copy, you need to pick a template, then add some context like on the topic you want to write and it will generate content.

Smart Copy AI CopyWriting Unbounce

It has over 45 templates to choose from such as landing pages, Google ads, blog posts, product descriptions, Facebook ads, sales email, and many more.



Unbounce Pricing & Plans

Unbounce has 4 price plans Launch, Optimize, Accelerate, and Scale. Let’s have a look at what you will get in these plans.

Launch: This plan starts at just $99/Mo. In this plan, you will get access to Unlimited Landing Pages, Popups, and Sticky Bars with 500 conversions, 20,000 unique visitors, and 1 domain.

Optimize: This plan costs you $145/Mo Including all features of the launch plan with 1000 conversions, 30,000 unique visitors, and 5 domains, and also get extra features like A/B testing, smart traffic, and dynamic text replacement.

Accelerate: This is one of the most expensive plans of Unbounce that costs users $240/mo with all the features of optimize plan with 2500 conversions, 50,000 unique visitors, 10 domains, and accelerate mobile pages (AMP)  

Concierge: This is the most expensive plan at Unbounce cost is $625/mo with all available features including 5000 conversions, 100,000 unique visitors, and 25 domains. The Scale plan is suitable for marketing agencies and businesses.

Unbounce Pricing Plans

You can choose a plan according to your website and business needs. Here’s check out Unbounce Coupon Code to get 20% OFF on all plans and 14 days free trial.

Get Unbounce 14 Days Free Trial



Unbounce Competitors

There are lots of Unbounce Alternatives in the Market, some are cheap and some are very expensive than Unbounce.

Let’s discuss Unbounce’s alternatives & competitors;

1. GrooveFunnels: It’s an all-in-one online marketing tool that comes with features to create landing pages, sales pages, and funnels.

GrooveFunnels is a tool of Groove.cm that comes with other tools like GrooveMail, grooveVideo, GroovePages, GrooveSell, GrooveKart, GrooveWebinar, and more.

Groove.cm offers only a lifetime plan that costs $2497 one-time. You can save thousands of dollars by subscribing Groove.cm because it gets you all marketing tools in one place on a single payment for lifetime. No need to pay an expensive monthly subscription.


2. Instapage: It’s the best landing page builder for creating PPC ads. Instpage has features such as Post-Click Automation, HeatMap, Global Blocks, AMP Pages, and more.

It is the best landing page builder for businesses and enterprises that spend thousands of dollars on paid ads for generating leads. Instapage plan starts at $199 per month.


3. LeadPages: It is one of the most popular landing page and sales funnel builders out there. consider Leadpages if you want an easy to use and drag and drop landing page builder.

Unbounce interface has a deep learning curve, it takes time to get a master at it. LeadPages plan starts at $27 per month.


4. OptimizePress: It’s an affordable alternative to Unbounce. OptimizePress is for WordPress users. Using it you can build landing pages, sales funnels, checkout pages, membership site, and more things.

OptimizePress plan starts at just $129 per year for a single website.


There are too many alternatives to Unbounce in the market such as Instapage, LeadPages, and Clickfunnels. But, I recommend you to go with Unbounce instead of their competitors.

It’s a wonderful and easy-to-use landing page builder tool that comes with modern landing page templates compared to competitors.

You can customize your landing pages with dynamic text replacement to match user intent.

AI-Powered Smart Traffic ™ feature allows you to scan the user attribute to display the most relevant Landing page from the available variants.

There is simply no other landing page builder match with Unbounce.


Unbounce Pros and Cons

Here are some pros and cons of Unbounce listed below.


Easy-to-use landing page builder

 A/B testing

High-conversion landing pages

Dynamic text replacement

✅ Smart Traffic

Unlimited popups and sticky bars

100+ premade landing pages templates

Seamless integration with online marketing tools

Complete customization option

Drag and drop functionality



Expensive for newbies

A/B Testing only tracks up to 30 days of data


Unbounce Review on G2.com

Here are some screenshots from G2.com, look at what people’s opinions about Unbounce landing page builder platform.

Credit: G2.com
Unbounce Review On G2.com
Credit: G2.com
What People Said about Unbounce on G2
Credit: G2.com




Unbounce is a popular landing page builder. It has all the features that are needed for building high conversion landing pages.

If you want to build a landing page for your site then definitely Unbounce is a great choice. You will have full control over page design.

If you still hesitate to buy then you can try Unbounce 14 days free trial. This helps you to find out is it the right tool for you?

Here are some posts you should have a look at:


Frequently Asked Questions

Below, you will get answers to some of the most frequently asked questions of Unbounce. This will help you to get to know more about Unbounce features.


1. What are the main features of Unbounce?

Unbounce is a conversion optimization tool that helps you to build high-converting landing pages that let you get more leads and conversions.

It has some best conversion optimization features such as AMP Landing Pages, Dynamic Text Replacement, Smart Traffic, Popu & Sticky Bars, A/B Testing, and more.


2. Can I get Unbounce free trial?

Yes, Unbounce offers a 14-day free trial of their plans that gives you access to all features. There are no restrictions.


3. Why do I need to provide credit card details?

When you sign up for Unbounce’s 14-day free trial. You’ll need to provide your credit card information to activate it.

This ensures that you decide to continue using the Unbounce free trial. Once the free trial ends, then there are no interruptions to your subscription.

Don’t worry, you won’t be charged before 14 days and you will be free to cancel the trial at any time from your dashboard.


4. Can I switch my Unbounce plan?

Yes, Unbounce allows you to upgrade your plan at any time by logging into your Unbounce account.

You can upgrade to a higher plan at any time, but for shifting to a lower plan you have to wait up to the current billing cycle which can be monthly or annually depending on the plan you have chosen.


5. Does Unbounce Offer any special discounts?

Yes, If you get Unbounce from our link then you get the flat 20% discount on any plan you choose. Click on this special link to get the deal.


6. Do I get the annual Discount?

Yes, When you Visit Unbounce from our link, then you also get the annual discount of a total of 35% off on all plans Launch, Optimize, or Accelerate.


7. What happens when I exceed my conversion limit?

When you exceed your conversion or traffic limit we will automatically upgrade to a higher plan from the next billing cycle.


8. Is Unbounce GDPR compliance?

Yes, Unbounce GDPR compliance so you don’t have to worry about any legal problem.

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