Last Updated on November 6, 2020 by Kundan Sharma
Most online businesses used a landing page builder for creating high conversion landing pages on their website.
It helps them to generate more leads and sales on websites. There are so many online tools that let you create Landing pages and Unbounce is in one of these.
It’s one of the powerful conversion-focused page builders for driving more sales from a website or paid ads campaign.
In this article, I’m going to do an Unbounce review, you will know about their features in detail that helps you to make a decision, should I buy Unbounce?
So without doing any further delay. Let’s get started.
What is Unbounce
Unbounce is a popular landing page builder platform. It helps to create landing pages that are optimized for higher conversions.
It has been operating for more than a decade now and has become one of the most trusted landing page builders.
Currently, Unbounce has more than 15000+ customers globally including some of the big brands like Zola, Campaign Monitor, HELIX, and many more.
You can also create popups and sticky bars to more easily engage with website visitors.
The best thing is it has a frontend drag and drop feature that makes it easy to use Unbounce for the non-tech savvy, no need for any coding skills.
Unbounce Review: Features
Below, we have listed some of the best features on Unbounce which help you to find, why it is one of the most favorite landing page builders of marketers?
Unbounce I’d mainly designed for creating high-quality conversions optimized landing pages. Using this tool you can easily create landing pages that turn visitors into leads and sales.
It has a drag and drop live editor that lets users customize everything on a page without a single line of coding. You can drag and drop videos, images, text, and many more things to a landing page.
100+ Landing Page Templates
Unbounce offers 100+ pre-made high-quality landing page templates that are conversion-focused optimized. You can choose any of them that fits your business needs.
Most of Unbounce readymade landing templates are business-specific which optimized for higher conversion.
If you check out Unbounce templates then you will notice they have beautifully designed pages and the best thing is you can also customize them completely to match with your site color and design.
Popups and Sticky Bars
If you are looking for a landing page builder that has offer popups and sticky bars, Unbounce is the right tool for you.
Unbounce offers readymade popups to users, you only need to select the template which you want to use as a popup then publish it.
You can trigger your popup to appear on a certain condition such as on arrival, after a delay, on click, when visitor scrolls, and exit.
When it comes to Unbounce Sticky Bars. It helps to grab the attention of visitors by showing a tab on the header of the website.
Unbounce has also offered readymade sticky bars to choose from, you only need to select a sticky bar that allows you to market a special discount of any product or notify of an event.
You can customize and trigger sticky bars as the same option available in popups.
Unbounce has integrated with some of the popular marketing tools of the digital marketing industry.
Here’s the list of some software and tools that are easily integrated with Unbounce.
★ Zapier (Convertkit)
★ Campaign Monitor
★ Constant Contact
If you’re using any of this software or an email marketing tool, simply integrate with the Unbounce landing page builder.
Drag and Drop Tool
Unbounce comes with live editor and drag and drop functionality. Which makes it easy to use for the non-tech savvy.
You can see your design live on the screen, do not need to preview the landing page frequently to check that design you are looking for.
Drag and drop interface allows you to move landing page elements like text, images, videos, and call to action one place to another place.
Unbounce also allows you to add custom background, embed videos anywhere, widgets, and sign up forms. You can also build pages from scratch.
A/B Testing is a very important feature of landing page builder. This allows us to test out different copies of landing pages to find out which ones perform well.
And, Unbounce does that for you. You can do A/B testing of landing pages or its elements as well like Images, Button, Text, and more.
Each test will help you to get more conversions from the landing page.
AMP Landing Pages
Unbounce is a first landing page builder they support AMP landing pages which make it quick loading pages for mobile users.
They offer pre-made light-weighted AMP landing pages for mobile devices that you can customize or build from scratch.
There are lots of landing page builders in the market but very few support AMP pages and Unbounce is one of those that support AMP landing pages.
Smart Traffic ™
Smart Traffic ™ is an AI-powered conversions optimization feature of Unbounce that automatically scans visitor’s attributes and shows them the most relevant landing.
They look for the user’s location and the device to finalize which variant of the landing page will get conversions.
Smart Traffic ™ can boost your conversions rate by up to 20 percent.
Dynamic Text Replacement
Dynamic text replacement is one of the cool features of Unbounce that personalize landing pages. The feature matches copy on landing pages, based on keyword users type in search engines before clicking on ads.
When you run a paid campaign you can use dynamic text replacement to match user intent with ads and landing page.
It will help you to get more conversions from your paid campaign. I personally believe it’s the most useful feature of Unbounce.
Unbounce Review: Pricing & Plans
Unbounce has 4 price plans Launch, Optimize, Accelerate, and Scale. Let’s have a look at what you will get in these plans.
Launch: This plan starts at just $80/Mo. In this plan, you will get access to Unlimited Landing Pages, Popups, and Sticky Bars with 500 conversions, 20,000 unique visitors, and 1 domain.
Optimize: This plan costs you $120/Mo Including all features of the launch plan with 1000 conversions, 30,000 unique visitors, and 3 domains, and also get extra features like A/B testing, smart traffic, and dynamic text replacement.
Accelerate: This is one of the most expensive plans of Unbounce that costs users $200/mo with all the features of optimize plan with 2000 conversions, 40,000 unique visitors, 7 domain, and accelerate mobile pages (AMP)
Scale: This is the most expensive plan at Unbounce cost is $300/mo with all available features including 3000 conversions, 50,000 unique visitors, and 15 domains. The Scale plan is suitable for marketing agencies and businesses.
You can choose a plan according to your website and business needs. Here’s check out Unbounce Coupon Code to get 20% OFF on all plans and 14 days free trial.
Unbounce Review: Competitors
It’s a wonderful and easy to use landing page builder tool that comes with modern landing page templates compared to competitors.
You can customize your landing pages with dynamic text replacement to match user intent.
AI-Powered Smart Traffic ™ feature allows you to scan the user attribute to display the most relevant Landing page from the available variants.
There is simply no other landing page builder match with Unbounce.
Unbounce Review: Pros and Cons
Here are some pros and cons of Unbounce listed below.
✅ Easy to use landing page builder
✅ A/B testing
✅ High conversion landing pages
✅ Dynamic text replacement
✅ Smart Traffic
✅ Unlimited popups and sticky bars
✅ 100+ premade landing pages templates
✅ Seamless integration with online marketing tools
✅ Complete customization option
✅ Drag and drop functionality
❌ Expensive for newbies
❌ A/B Testing only tracks up to 30 days of data
Unbounce Review: Conclusion
Unbounce is a popular landing page builder. It has all the features that are needed for building high conversion landing pages.
If you want to build a landing page for your site then definitely Unbounce is a great choice. You will have full control over page design.
If you still hesitate to buy then you can try Unbounce 14 days free trial. This helps you to find out is it the right tool for you?
Here are some posts you should have a look at:
- Unbounce Pricing 2020: Plans and Features Compared
- Instapage Review: Details, Pricing & Features
- Unbounce vs Clickfunnels: Which One is Best?
- Leadpages Review: An Affordable Landing Page Software
If you have any questions regarding the Unbounce Review. Do let me know in the comments.