Unbounce Pricing Plans: How Much Does Unbounce Cost in 2024?

Last Updated on December 16, 2023 by Kundan Sharma

Unbounce Pricing Plans

In this article, we will be going to compare Unbounce pricing.

Recently, Unbounce made changes in its pricing plan and make it suitable for all business needs.

Before it was offering 3 pricing plans and now introduced completely 4 new different plans Launch ($99/mo), Optimize ($145/mo), Accelerate ($240/mo), and Conciege ($625/mo).

If you sign-up from the following link, get a 20% OFF on the monthly price with a 14-day free trial. You can also check out our Unbounce discount page.

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Overview Of Unbounce Pricing Plans

Unbounce Pricing Plans Overview

Unbounce is one of the best landing page builder tools that helps over 20,000 brands including Vimeo, Hootsuite, Campaign Monitor, Shopify Plus, and more to generate conversions.

It comes with lots of pre-made landing page templates, popups, and sticky bars that allow you to collect leads.

Unbounce has some useful features that make it one of the best leading landing page software such as Dynamic Text Replacement, AMP Landing Pages, Drag and Drop Editor, Smart Traffic, and A/B Testing.

If you spend money on ads campaign to sell products and services then Unbounce can help you to optimize the conversion rate.

FeaturesLaunch - $99/moOptimize - $145/moAccelerate - $240/moConcierge - $625/mo
Unique Visitors20,00030,00050,000100,000
Landing PagesUnlimitedUnlimitedUnlimitedUnlimited
Popups & Sticky BarsUnlimitedUnlimitedUnlimitedUnlimited
Accelerate Mobile Page (AMP)NoNoYesYes
Smart TrafficNoYesYesYes
Advanced TargetingNoNoYesYes
A/B TestingNoYesYesYes
Dynamic Text ReplacementNoYesYesYes
Fully Customizable TemplatesYesYesYesYes


Unbounce Pricing Plans: How Much Does Unbounce Cost?

Below, we have compared the Unbounce plans with monthly costs and the features you will get in.

Unbounce Pricing Plans

1. Unbounce Launch Plan ($99/month)

The Unbounce launch plan has to offer you some basic landing page features to generate higher conversions. This is a suitable plan for those who are just getting started with landing pages or have a small business website.

In this plan, you will be getting access to the following features.

Unbounce Landing Pages

Unbounce allows you to build unlimited landing pages in all plans. You can pick from 100+ readymade templates that are optimized for higher conversion.

There’s also a drag and drop editor that lets you edit and create pages from scratch, no need for any coding skill.


Unbounce Popups & Stick bars

Unbounce lets you target the audience through beautiful pop-ups and sticky bars. You can display offers and announcements to your blog visitors at the right time.

It can be created by popups and sticky bars by dragging and dropping elements and have full control over when they will appear.



In the launch plan, you will get up to 500 conversion limits per month. Whenever a visitor clicks on a call to action or fills out a sign-up form count as a conversion.


Unique Visitors

The launch plan supports 20,000 unique visitors a month. If you get visitors more than that go with the higher plan.



In this plan, You can host landing pages on only one domain or website.


Copy Assistant

Unbounce Copy Assistant will help you to speed up page creation by recommending the best pages and designs.


Free Hosting

Unbounce landing pages are securely hosted using SSL encryption, so your visitors see an HTTPS address and padlock icon next to your URL in the browser.


Real-time Conversion Analytics

Unbounce lets you track traffic, click, conversion, and conversion rate for a landing page in real time.


Unsplash Photo Library

You will get access to more than 8,50,000+ copyright-free images which you can add to your landing page directly from Unsplash.



Unbounce seamlessly integrates with 3rd party tools like Zapier, Marketo, and Hubspot.


2. Unbounce Optimize ($145/month)

In this plan, you will get some extra features and access including all features of the Launch plan.

Optimize plan is the most recommended plan of Unbounce and is suitable for growing businesses and small agency owners.

Here is the list of some more access to common features.

» Support up to 30,000 unique visitors a month

» 5 domain supports

» Unlimited users


List of unique features you will get in the Optimize plan.

Smart Traffic

The ai-powered smart traffic option automatically looks at user attributes and displays the relevant landing page from the variants based on their unique context. It helps to get the best conversion rate possible.


A/B Testing

It allows you to split traffic between different various landing pages to find which one is getting more clicks and conversions.


Dynamic Text Replacement

Dynamic text replacement can help you to get more ROI on PPC campaigns by inserting specific text according to what users search in Google.


3. Unbounce Accelerate ($240/month)

This is one of the most expensive plans at Unbounce and has all the features needed to get more conversions online.

In this plan, you will have access to all the Launch and Optimize features including some extra common features.

» Up to 2500 conversions

» Support 50,000 unique visitors a month

» 10 domain support


List of some unique features you will get in the Accelerate plan.

Accelerate Mobile Pages (AMP)

This is a unique feature that you rarely see in any other landing page builder. Unbounce lets you build amp landing pages to get more conversions from mobile visitors.

You can use a pre-built landing page or build one from scratch with the help of an editor.

All you need to do is select amp from the panel then click on create new, choose a template or start from scratch and then drag and drop elements like a text, image, and form to the page.

Lastly, validate the amp page in Google then publish it.


Advanced Targeting & Scheduling

Unbounce allows target and trigger popup and sticky bars. You can trigger them when visitors arrive a page, scroll down, exit, and click an element.

There’s also an option to target popup and sticky bars based on Geolocation and specific URL.

Scheduling features enable you to schedule popup and sticky bars based on seasonal campaigns and special promotions.


4. Unbounce Concierge ($625/month)

This is the most expensive plan at Unbounce costs you $300/mo. In this plan, you will have access to Unbounce all available features including 5000 conversions, 100,000 unique visitors, 25 domains with all features of the previous 3 plans Launch, Optimize, and Accelerate.

This plan is suitable for big business and marketing agencies.

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Which Unbounce Plan Is Best For You?

Above in this article, I have compared all plans of the Unbounce price and the features you will get in.

Now, the question is which Unbounce plan is best for you?

Well, it depends on your requirement. Unbounce is a conversion-focused tool, designed for getting more leads and conversions from online marketing.

If you are just getting started with a landing page on your website then the Unbounce Launch plan is enough for beginners as well as professional marketers for a single website.

If you want Unbounce advanced features like Smart Traffic, A/B Testing, and Dynamic Text Replacement then you will have to go with the Optimize plan. This is the most recommended plan that has everything to drive more conversions from PPC campaigns.

Accelerate plan is suitable for the growing business or agency and has offered unique tools Accelerate Mobile Pages and Advanced Targeting & Scheduling.

Lastly, the Concieger plan is for websites getting more than 50,000+ unique visitors and 5000+ conversions a month, suitable for businesses that are spending much on ads.

Now, I think you have a clear idea, which plan is best for you?

If you still have any doubts, don’t worry try Unbounce 14 days for free and also get an additional 20% discount monthly on all plans. 


FAQs: Unbounce Pricing & Plans

Here are some most frequently asked questions regarding Unbounce plans.

1. Does Unbounce offers any coupon/discount?

There is no coupon code available for Unbounce but as an Unbounce affiliate, we have managed to get you 20% OFF on all plans with a 14 days free trial. Click Here to grab the deal.


2. Does Unbounce have an annual plan?

Yes, if you pay for Unbounce one year in advance, you can save 10% off but if you purchase from one of our links then will get a total of 35% OFF which means the Launch plan that costs $99/Mo would only cost $79/Mo.


3. Does Unbounce give a free trial?

Yes, all Unbounce plans have a 14-day free trial you will get all the features without any restrictions.


4. Do I need to add payment details to start a free trial?

Yes, you will have to provide your credit card or PayPal payment details for starting your 14 days trial. Don’t worry, you won’t be billed before the 14-day trial ends, and free to cancel the trial account anytime.


5. Unbounce vs Instapage pricing?

There are lots of landing page software in the market but Instapage is a close competitor of Unbounce. It has 2 different pricing plans including a free trial. The basic plan starts at $199/month.


6. Unbounce vs LeadPages Pricing?

LeadPages offers 3 different pricing options with a 14-day free trial. The basic plan costs $37/Mo.

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