Top 5 Marketing Tools You Need When Starting a Website

Marketing Tools You Need When Starting a Website
When you come to do business online and grow your site. You always need some great tools that help you to achieve your desired goals.
We can use them to grow our business and site, some tools help you to understand the blog audience that brings you to lead some help in to bring traffic on a site and some help to do social marketing and email marketing.
In this article, I am going to talk about free and paid both marketing tools that will help you to grow your business. We forgot that some great tools provided by Google for free. They could help your site to grow.
 

5 Best Marketing Tools for Small Business

1. Google Analytics

In this article, Google analytics is on the top because it is the most powerful tool.
I personally like Google analytics.
It has everything that you need to understand your audience.
There are a lot of paid analytics tools over the internet but Google analytics is better than all of these.

It has some great features which help you to understand your site. Google Analytics is the most valuable tool provided by Google for free.
It only takes a couple of minutes to add analytics code to your site that will give the ability to track the behavior of visitors.
 
It shows you some great things

• Visitors breakdown
Using Google analytics. You can easily know where from the people coming to your site.
It breakdown your blog visits in Direct, Organic Search, Referral, Social, Email and Paid Search.

So you can easily make you decide to focus on which ways you want to get more traffic at your site.

For example:  if you are getting low traffic from social platforms then you can more focus to increase your traffic and make changes to bring more visitors to your blog from social platforms.
 
• Traffic Details
Google Analytics shows you page views, users, sessions, unique users and bounce rate, etc with the help of all this information you can know more about your site.

If you don’t know about your pages which are most viewed then you are missing lots of lead and sale.
Google Analytics shows you which pages are getting traffic and which are not so you can make your strategy to run an Ad campaign around that most viewed pages to generate leads.

You should have to use Google analytics for analysis of your site.
Google Analytics gives you a lot of details about your site that will help in how to grow and monetize your website.
Here the guide on how to install and use Google analytics tool.
 

2. SEMrush

As you know keyword research is the most important thing when you write and post on your blog. SEMrush is a keyword research tool that helps you to do better content marketing. SEMrush will do Keywords Research, Backlinks Analysis and track competitor for you.

It is trusted by big marketers in the world and it has a big database of domain and keyword research.

It shows you which sites are already ranked for a specific Keyword that gives you a clear idea about competitor websites.

So let’s talk about how it helps
 
• Effective keyword research
You know that keyword research is the most important to boost your content marketing.
SEMrush does keyword research for you and gets some keyword that brings traffic to your site and also help to get a targeted audience.
SEMrush shows you all the keywords data like monthly searches, difficulty level to rank and CPC ads rate.
 
• analyze the competitor
There are tons of blogs online and some are like your one.
So it’s important to look over your competition.
How they get traffic and which keywords bringing traffic to their site.
SEMrush helps to analyze your competitor keywords then once you know which keywords are using your competitor to drive traffic on their website then you can also make your strategy to bring traffic on your blog.
• Find new keywords 
When comes to the keyword research SEMrush is one of the best tools.
It’s bringing some new keyword ideas to you.
For example: If you have a keyword like “marketing tools” then SEMrush shows you some effective keywords like, “content marketing tool”, “top marketing tools”, “free marketing tools” and marketing tools for small business etc.
It helps you to choose a better keyword for your blog post.
 
• Backlinks Analysis
Backlinks are important when you want your blog pages to get higher rank in search because Google also looks to backlinks because when you have backlinks at site then Google found that your site is authentic.
You must have backlinks to your site that increase your ranking.
SEMrush can check your site backlinks and you can also check your competitor backlinks.
So you can able to know where your competitors linked their site.

It is one of the best Keyword Research and SEO tool.

Click Here to Join SEMrush for 7 days free trail.

 

3. Google Search Console

Google Search Console is a tool powered by Google. It was called webmaster in the past but now is known as Google Search Console.

It is a free tool that takes your site on Google.
Normally you need to add your website sitemap to search Console to shows your site in Google search results.
Search Console helps you in many ways to improve your site.

Read Also: A Step-By-Step Beginner’s Guide to Google Search Console
 
• Get Data from Search Analytics
Search analytics shows data about how your site appears in Google search.
Here, you get clicks, impressions, CTR, and position, etc.

The click filter box shows you how many clicks you got on your site in the past days.

The impression filter shows you how many search results people have seen.

The CTR (Click Through Rate) is calculated on click count and decided by the impression you got.

The position shows the average position of your pages in search results.
They also have some helpful filters like Queries, Pages, Country, and Device.
The queries are shows you that those keywords that people searched in Google and found your site.

The pages option shows you which pages of your site appeared in seen results so you can know which pages are performing well.
 
The country filter shows you, a list of all the countries where all the searches took place.
 
The device option shows you which device used for search.
 
• Crawl
This place helps you to know how your site crawl by Google.
If any crawl error happed their you can easily remove this from that will make your site more SEO friendly.
 
• International targeting
You can also target a specific country with international targeting that allows getting more traffic on your site from a targeted country.

For example, if you want to get more traffic from the United Kingdom then you can easily select it from location targeting.
 

4. Buzzsumo

If you are a marketer content creator or website owner then you of course heard about buzzsumo,  if you didn’t then it’s time to know about this great tool.
Buzzsumo is a tool that helps us to find the most shared topic on social media so we can work smartly.
 
• content strategies
Find what is getting a share on social media. Buzzsumo has the ability to look at which type of content getting most shared on social media platforms like Facebook, Twitter, LinkedIn, Google Plus and Pinterest, etc.

So we can easily create content around that topic. Which will has chances to get share so we don’t have to guess about what type of content might be share.

Buzzsumo shows you some deeper things like
1. You can search by domain to get to know social shared.
2. You can search for multiple domains.
3. You can search for words and topics.
4. It shows your post link and also shows you the content author name.
 
• Help to beat your competitors
Buzzsumo also helps you to look over the competitions. You can add the domain name of your competitors to get to know which posts of your competitors got more shared.
So you can make better content to beat your competitors.
 

5. MailChimp

When we come online to do business. We have to collect email list if you are not collecting email of your blog visitors then you are missing lots of benefits.

MailChimp is a free email Marketing tool that helps to collect email list of your site visitors via sign-up forms.


You can create beautiful forms and landing pages with the help of MailChimp drag and drop feature.
MailChimp helps to start email marketing for free and it’s very easy to use.
You can start to collect and send email to your site visitors today with MailChimp.


What is email marketing?

E-mail marketing means engaging with your audience via email. The normally process involves sending a regular email newsletter, special offer, information and update with the latest post.
MailChimp is an email marketing tool that helps to collect and send email to the blog subscriber in their mailbox.


Read Also: What is Affiliate Marketing, How It is Work?


Why you need to use MailChimp?

 It’s always free
MailChimp is a free tool we can use it for free that good for the new blogger sand business who just starting their email marketing.

It is very easy to set up and you can get a subscriber list of 2,000 and sending limit of is 12,000 monthly. You get all these for free.

There are so many other tools out there like Mailchimp but they charge lots of money that new bloggers can’t effort.


Some good features
MailChimp has some good features to make your email marketing easier.
List segment
MailChimp helps to send emails to the right targeted audience. It allows you to create groups within your list, so your blog site visitor selects a relevant topic when they sign up so in this way you can send them targeted emails.

Scheduling

MailChimp also allows you to prepare your emails in pre-time and schedule them to send on that email on a particular time.

 Drag and Drop feature

You can create easily beautiful sign-up forms using their drag and drop feature even you don’t have coding skills.

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