Last Updated on July 31, 2020 by Kundan Sharma
Now you guys thinking what is on-page SEO even some guys already know about it but who don’t know then on-page SEO that helps to optimize our site and make search friendly in Google.
It is an SEO method we use to optimize our web pages to get appear in search engines like Google, Bing, and Yahoo, etc. The best thing about on-page SEO is we can control and change it according to our needs.
Why On-Page SEO is Important?
Lets think, how search engines know what is your post about? When you don’t add keywords in the title of your post, don’t add keywords in subheading and post description then search engine not able to understand what is exactly your post about.
Google looks for more than 200 factors to rank any site and these day’s it’s very hard to get on the top of the Google search because it always shows best to their user and Google upgraded to his new version every year.
Follow The Below-Given Techniques to Do On-Page SEO of Your Site.
1. Super Short URL
Post URL is one of the most important ranking factors. A superb short URL does better in SEO than a longer one.
You always keep in mind that try to make your posts URL shorter and include the main keywords of the post. These changes help search engines know about your post topic.
Neil Patel, he is worlds one of the top digital marketers also said that a short URL is good for your web pages. How can you do this?
For example, I have a post on 14 Best High Paying Affiliate Marketing Programs to Join
Then my post URL is like this
Not like this below
This small change made your blog post more SEO friendly.
2. Include Targeted Keywords in URL
You know that we always add our post main keywords in post headline to optimize your SEO but so many people forgot to add post main targeted keywords within the post URL.
Search engine not only looks at the headline of the post also looks at the URL of the post. A proper optimized post URL helps your web pages to shows in search results.
You only need to do edit the permalink of your post and add the main keywords of your post as URL.
3. LSI Keywords
Do You Know what are the LSI keywords?
LSI keywords are those keywords that are shown below the Google search it’s also called related search by Google search engine. You can see the image below
It shows different search types of a specific keyword. LSI keywords are the most important ranking factor of on-page SEO because when you add more LSI keywords within the post you get searched in Google for different related keywords.
You just have to write better content with the LSI keywords. Brian Dean from backlinko.com has also covered this topic and said we have to use more LSI keywords in the article.
Now the question is how you get more LSI keywords idea? When you write in Google search for any keywords then it automatically suggests some keywords so these are also LSI keywords you can add them in your post and heading.
You can also search on the different search engine to find more LSI keywords because everybody knows about Google keywords then search on Bing, Yahoo, YouTube, and other keywords research tools to find more unique keywords for your posts.
There’s a free powerful tool available for finding LSI keywords called LSIGraph which allows you to find more related LSI keyword of a particular keyword for free.
Which you can place in your article to get raked for different search terms.
4. Longer Content
Whenever we heard about longer and in-depth content. What is actually means it?
Longer content is a post that is more detailed and informative because when you write an informative post it will have automatically become a longer and in-depth article.
Why we need to write a super long post? Whenever you search online for anything you could see there are top 10 results they are written in-depth more than 2000 thousand words because Google and other search engines like the long detailed post to rank higher in search engines.
There is also one advantage of a long post is that when you write a more than 2000 – 3000 words post article. What happened, fortunately, you add more LSI keywords by covering all details within your post that help you to get searched for a different type of search for specific keywords.
For example, if your post has these keywords like “build high-quality backlinks” and “generate backlinks” what happened, you get searched for both keywords.
5. Optimize Title Tags for CTR
Optimize title tag means create a blog post headline catchier and engage. You can read my post to optimize the title of your blog post. It is very important to make your post title tag more interesting because a better post title help to increase your CTR and increase your ranking in Google.
For example, if your one of posts ranks on number 3 and peoples click and read your post more than ranked 1 post what happened Google will rank your post on number 1 because of your better CTR than competitors, so always write a title tag that attracts peoples.
It is really important to do some keyword research to find out most profitable and long-tail keywords for your post with the help of keyword research you will get new keywords idea and also know the keyword competitions so you can take low competition keywords to write a post on it because of low competition keywords rank higher in search easily than high competition keywords.
You can use Google Keyword Planner tool it’s a part of Google Ad word. Google designed this platform to find keywords and it is a fee to use.
Here you will get new keywords idea, long-tail keywords ideas, and know the competition of keywords and after doing keyword research you can add that keyword to your post title, description, and within your blog post to do better on-page SEO.
7. Internal Linking
Internal links are also important like external links. Internal links mean link your every post with your old posts which help your site to increase your rank and optimize your on-page SEO.
It’s very easy to link your blog post internally. You just have to add you’re important and ranked posts to link with your new post.You can do the internal linking of your blog post shown below in the image. there a best internal linking plugin for WordPress called Link Whisper which helps you to optimize internal linking in the right way. The single site license starts at just $67 year. Check out, link whisper discount code to get $10 OFF.
Internal linking also helps to engage your readers at your site and increase your page views too because readers have always something new to read when will you link your post internally.
8. Use Images
Images also play an important role in ranking factors. Images are a good thing for a blog post because “an image says thousand words” when you have a good number of images within your post, it’s engage to the readers and gives knowledge too.
There is the most important thing is Google rank only those sites whose images are optimized. It means your blog images must have alt tags and title tags that help the search engine to know what is an image about.
The search engine can’t read images they take help of alt tag and title to read images, so you must have optimized your blog images for better on-page SEO.
You must have to add your main targeted keywords within your post description as a title tag because search engines also look for post description.
When you search for something on Google you will see your searched keywords were highlighted at the post description below the post title.
10. Maintain Keyword Density
The main keywords are of your blog post is important but that no means add keywords randomly everywhere within a blog post.
Your keywords density must be not more than 2% of your blog post. Like if you have a 2000 words post then your main keywords not more than 20 times in the article. Maintaining of keywords density is better for on-page SEO.
11. Maximize Site Speed
When your site pages load slowly what happened, nobody going to use your site and leave it and your site rank will stick.
You can also check your site speed online with the help of Google PageSpeed Insights tool that shows your site speed both desktop and mobile.
You should take the best hosting for your site because that helps your site to load faster than cheap hosting so, don’t think about money if you want to earn money from your site.
Now, this is the final step to increase your site speed, images play important role in posts but a big size image can bring down your site speed so, always compress your image before upload to your site, when you upload image after compress it helps to increase your page speed.