Leadpages Review 2024: A Landing Page Builder for Marketers

Last Updated on February 18, 2024 by Kundan Sharma

Leadpages Review

Leadpages is a popular landing page builder for small businesses, it’s considered one of the most affordable landing page tools to collect leads & sales on the landing page.

It allows you to build high-quality conversion-optimized landing pages along with popups & alert bars. Leadpages is much cheaper than some of its popular competitors such as Instapage and Unbounce.

In this article, I’ll be going to do the Leadpages review so you will know the hike and downs of this tool.


Leadpages Review: Overview

Leadpages home
Leadpages home

Leadpages is a popular landing page builder amongst marketers and website owners. It has an array of landing page templates, using it you can build landing pages as well as complete website pages.

Leadpages has two editors standard and drag & drop editor so you can use one to customize things at your convenience.

It comes with more than 200+ pre-designed templates that are easy to customize. Leadpages offers 40+ integrations with marketing tools like CRM, Email Marketing, Analytics, Webinars, etc.

You’ll also be able to conduct split A/B Testing of landing page copies, so you will have the design of the best possible conversion.

Leadpages allow users to build unlimited Popups and Stick Bars which you can trigger when visitors meet a certain condition like a scroll, exit-intent, click, after a delay, and more.

You will get world-class customer support via phone, email, or chat If you face any problem or are stuck on something.

Here are some key features of Leadpages:

  • Library of robust customizable landing pages
  • Get the Popups, Alert Bars, and Opt-in that help to get more conversions
  • Split A/B Testing to test out different landing page designs
  • Email Marketing tool integration to follow up with your subscribers
  • Get real-time conversion tips at your fingertips
  • The WordPress plugin makes it easy to create pages under it
  • Leadlinks which seamlessly let sign up users for an event
  • Let you integrate payment getaways to get paid on landing pages

Below, I have discussed some of its highlighted features in-depth, so you would get all the information about this tool.

Click Here to Try Leadpages 14-Day Free Trial

Leadpages Review: Features


Template Gallery of Leadpages
Leadpages templates

Leadpages has an array of high-quality templates for landing pages and as well as for creating a complete website. It has offered over 200+ templates that are highly optimized for generating more conversions.

These templates are customizable, so you match with your brand design or color. Leadpages has been shorted templates in categories and industries. Below, you will find them all.

Template Categories

  • About & Bio
  • Checkout
  • Consultation
  • Contest & Giveaway
  • Event
  • Free Resource & Download
  • Newsletter & Signup
  • Offer, Discount, and Coupon
  • Sales
  • Thank You & Conformation
  • Wait List & Comming Soon
  • Webinar & Virtual Event


Template Industries

  • Author
  • Automotive
  • Creative Service
  • Education
  • Business & Marketing
  • Entertainment & Travel
  • Financial & Legal
  • Health & Wellness
  • Real Estate
  • Food & Restaurant
  • Software & Technology

Templates are highly optimized for conversions and you can also sort by highest converting or newest.

Leadpages optimizes its templates for high conversion rates by analyzing the thousands of templates hosted on its platform from their users.



Leadpages pop ups
Leadpages popups

Leadpages allows you to build popups using its popup builder so you can easily add one on your landing page, web page, or website.

It gives you the flexibility to publish popups anywhere such as landing pages, a website like WordPress or Squarespace, and more.

If your site has been powered using WordPress, then make it very easy to publish through Leadpages pop-up WordPress plugin. Leadpages has the trigger function that lets your target audience be at the right moment. Here are some few listed below,

Trigger Event: when a user clicks on a link, image, button, the pop-up will appear.

Timely Delays: Trigger pop-up after a certain amount of time has passed on web page.

Exit Intent: display a popup when visitors try to leave your site. It appeared by tracking the mouse movement when the visitor intended to leave the page.

You can also create popups using drag and drop editor by dropping text, image, button, form, and also able to connect the email service provider to the popup form.


Alert Bars

Alert Bars Leadpages
Alert bars

Alert bars are one of the best ways to boost conversions on websites. It always displays the top of the website or header.

Through Leadpages alert bars you can create an opt-in form or text-based announcement, so your visitors can easily opt-in to your email list. Leadpages alert bars feature lets you get a message across to visitors without interrupting the user experience like popups do.

It’s effortless to set up a Leadpage alert bar, First, you need to select a layout from available designs.

Then, customize the color, text, hyperlinks, form, or button according to your offer. Next, connect your email hosting provider to get your new subscribers directly in an email list.

Now, you are ready to publish alert bars through snippet code on the landing page or website.

Leadpages alert bars have been designed for creating an opt-in alert bar, capturing attention & driving traffic to landing pages, converting readers into leads, or promoting a sales offer.

You will able to see the alert bar analytics within the Leadpages dashboard, so you will always be updated with how your campaign performing and what’s the conversion rate?


Drag and Drop Editor

Leadpages Drag and Drop Editor
Leadpages drag and drop editor

Leadpages has a complete drag & drop functionality, which allows users to build landing pages without having zero coding skills.

All you need to do is just drag and drop the elements/widgets like texts, images, buttons, forms, and more on a landing page or web page whichever you create, then customize them according to requirements.

It’s very simple to customize widgets from the styles tab, which lets you add or change widget color, text, animation, spacing, padding, and a lot more.

When you compare Leadpages editor with its competitor Unbounce then it has a very simple frontend editing tool that can anyone use to create landing pages or web pages without getting the help of a developer.

Leadpages offers more widgets compared to Instapage, which is why it is also compatible with building website pages like other page builder plugins Elementor, Thrive Architect, and Beaver Builder.



Leadpages Checkouts
Leadpages Checkouts

Leadpages make it easy to sell your products or services online through their landing pages. If you have owned an online business, then definitely Leadpages is one of the best tools that can have the potential to get you more sales into your business.

You’ll be able to accept recurring payments or one-time payments by installing Checkouts on any landing page or popups. Leadpages checkouts have been powered by Stripe, which is a popular payment gateway that accepts all kinds of credit cards.

You’ll also be able to customize the form field and deliver digital products as well.


Email Trigger Links

Email Trigger Links Leadpages
Email Trigger Links

Email Trigger Links is a unique feature of Leadpages that increases your email engagement and registration with just one click.

You can invite your existing subscribers to sign up for a new event or offers seamlessly without requiring your subscribers to re-enter their email.

These features allow you to nurture your email leads by automatically registering your contacts for a new event or offer.

You will get a better retention rate on email campaigns. Keep in mind that leadlinks does only work for the existing email subscriber, it won’t work on new email prospects.


A/B Testing

Leadpages support split A/B Testing. It allows you to test out different versions of the same landing page or popups so that you can have one that gets you more clicks.

Well, A/B Testing is missing in the lower Standard plan, so if you planning to get the lower plan then you will need a 3rd party tool to test your landing pages or popups.

They have preserved this feature for the higher tier plans, to get this feature, you should choose the Pro or Advanced plan.



Leadpages Integrations
Leadpages integrations

Leadpages has integrated with a lot of other marketing tools such as Email Marketing, Analytics, CRM, Digital Advertising, Ecommerce, Live Chat, Marketing Automation, and more.

The best thing is Leadpages has also integrated with tools like Zapier that support more than 1000 tools and software which means you will be integrated with almost any tool out there.

Zapier is mainly designed for connecting different tools to each other. Leadpages also integrate with some other popular tools like;

  • Aweber
  • GetResponse
  • Mailchimp
  • Paypal
  • Salesforce
  • Google Adwords
  • Google Analytics
  • Stripe
  • Shopify
  • and so on.

Leadpages also has an official WordPress plugin that integrates it with WordPress, so you can create and customize landing pages and popups right in the dashboard.

You will also be able to customize your WordPress web pages using the plugin.


Leadpages Pros and Cons

Like in every tool, Leadpages has also some upsides and downsides that you should be aware of before coming to any decision. Below, I have listed some common pros and cons of this tool.

Pros of Leadpages

Two editors, Standard, and Drag & Drop frontend.

200+ pre-built templates include additional premium templates.

Useful widgets like testimonials, pricing tables, countdown timers, images, etc.

Popups, Sticky bars, and Opt-in forms.

Split A/B testing to analyze landing pages.

Integrates with email marketing tools like Convertkit, Aweber, Mailchimp, GetResponse, and more.

Lead notification.

Email trigger link to seamlessly sign users for specific events or subscriber lists.

Leadboxes to capture contact information on any landing page or web page.

Automatic SSL encryption.

GDPR Compliance.


Cons of Leadpages

Expensive for the beginners

The A/B testing feature is not available in the low-plan.


Leadpages Review: Pricing

LeadPages Pricing

Leadpages has offered 3 pricing plans, Standard ($37/month), Pro ($74/month), and Advanced (custom) which are suitable for every small and big business. Try Leadpages 14-Day for free.

Standard – Support Only 1 Website

In this plan, you can create unlimited landing pages, popups, and alert bars for only one website. You will get everything that you need to get started with landing pages on a single domain.

Whatever, this plan won’t let you do split A/B testing of your landing pages and popups and you will also not get the online sales & payment option.

This plan has 90+ integration options and 250+ conversion optimization templates for creating landing pages in a few minutes. No need to build one from scratch.

Standard plans cost you $49/month, if you are ready to be billed annually then the cost would be decreased to $37/mo.

If you have been looking for a plan for creating landing pages on one website then you can consider the Standard plan.


Pro – Support Only 3 Websites

Well, This plan is suitable for those who want to build landing pages for more than a single domain or looking for A/B testing functionality.

Pro plans come with an online sales and payment option that allows you to accept one-time payments or recurring payments on landing pages and as well as popups.

This plan also consists of email trigger links that let people simply sign up for an event or email list just by clicking a simple link, no need to put the information.

The plan gets you 30,000 monthly AI engine credits to create marketing copies.

Pro plan provides customer support on chat that you won’t get in the standard plan. This plan cost is $99/mo, if you billed yearly then it would be as low as $74/month.


Advanced – Support Up to 50 Websites

This is the most expensive plan of Leadpages, which is completely suitable for marketing agencies.

In this plan, you will have all the features of Standard and Pro plans including some extra features like Advanced Integrations, 5o Custom Domains Support, E-commerce Functionality, and Dedicated Sucess Coach.

This plan cost has custom pricing, You need to contact a Leadpages Specialist to set up a custom plan according to your business requirements.

Well, If you planning to build landing pages to collect leads for your business, then the Standard plan is enough.

On the other hand, if you want to sell products or services online, the Pro plan is the right choice, which has more conversion optimization tools than the Standard plan. Check out, Leadpages discount.


LeadPages Alternatives

Let’s talk about some of LeadPage’s alternatives & competitors below:

1. OptimizePress: If you use WordPress then OptimizePress is a good LeadPages alternative for you. It’s a very affordable landing page and sales page builder plugin that costs you only $129 per year.

With OptimizePress you can create landing pages, funnels, sales pages, membership sites, and checkouts at a reasonable price for your WordPress site.

Get all these features in the OptimizePress Suite plan which costs you $199 per year for a single site.


2. Unbounce: If you are looking for a landing page builder to generate leads from PPC ads then you can go with Unbounce. It’s one of the best alternatives to Leadpages.

Using Unbounce you can expand your email list, get new customers, and capture visitor information.

Unbounce plan starts at $74 per month. you can try the Unbounce paid plan for 14 days for free, Start a free trial Today!

Check out, the Unbounce promo code to get 35% off on its subscription.


3. Instapage: Another good competitor of Leadpages is Instapage. It’s a well-known landing page builder that was acquired by AirSlate in 2023.  It is an advanced landing page software that has features like post-click automation, no conversion limit, Instablocks, AMP pages, Heatmap, and AdMap.

Instapage is ideal for professionals and enterprises because all advanced features are available in the customized plan.



Final Verdict: LeadPages Review

Whether you are starting a landing page for generating leads or selling products & services online. Leadpages has got covered you.

It has all the features that you will need to grow your online presence.

Leadpages is very easy to use and can take the help of a WordPress plugin that allows you to quickly build landing pages for your website. So, suitable for those who have no experience in landing page building.

It’s one of the most affordable landing page tools and also cheaper than some of its competitor tools such as Unbounce, Instapage, and Clickfunnels that do the same.

Leadpage also works as a complete page builder plugin so users can create and design a whole website through elements/widgets.

If you want to design landing pages, sales pages, pop-ups, alert bars, or a whole site then Leadpages is the best tool that justifies the price.

Leadpages offers a 14-day trial so try it to find out how it would help you generate leads and sales on the landing page.


Leadpages Review: FAQs

1. What is Leadpages?

Leadpages is a drag-and-drop landing page builder that allows users to create high-quality conversion-focused landing pages. It comes with hundreds of pre-designed templates that allow you to create landing pages, sales pages, website pages, webinar pages, thank you pages, and so on.

Using this tool you can generate leads, or sell products via conversion-optimized landing pages.


2. Can I use the Leadpages landing page to optimize conversion from PPC ads?

Yes, Leadpages has conversion optimization features like A/B testing that allows you to analyze landing page copies to optimize conversion rate and ROI.


3. Do they offer any trial plan?

Yes, Leadpages offers a 14-day free trial to new users, you will need to add details of your credit card to activate the trial period, don’t worry you won’t be charged before the trial ends, and free to cancel the trial at any time.


4. How much does Leadpages cost?

Leadpages offers 3 plans for small business owners and categories monthly and yearly.

Leadpages Monthly Plans:

  • Standard cost is $49/month for a single website
  • Pro cost is $99/month for up to 3 websites
  • Advanced has custom pricing


Leadpages Yearly Plan:

  • Standard plan cost is $37/month for a single website
  • Pro plan cost is $74/month for up to 3 websites
  • Advanced has custom pricing


5. What are the best Leadpages alternatives?

If you are looking for a Leadpages alternative or competitor then there are a few, but they are more expensive than Leadpages.

Here are the top Leadpages alternatives:

  1. Unbounce (Best for PPC Marketers)
  2. Instapage (Suitable For Getting More Conversions and Sales)
  3. Clickfunnels ( Best for Building Complete Sales Funnels)


6. Can I create a sales funnel using Leadpages?

Yes, Leadpages allow you to build a complete sales funnel to market, and sell your products or service online. You can build one for yourself, using one of its sales templates, and integrate the payment getaways.


7. What’s about Leadpages customer support?

Leadpages offers 24/7 customer support via chat, email, and phone, so you can resolve your issue if you face with the landing pages.

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