Instapage Review 2024: Details, Features & Pricing

Last Updated on December 23, 2023 by Kundan Sharma

If you closely notice the top businesses, you will see they have a specific landing page to market their product and service.

Having a landing page on a website is one of the best ways to get more leads and conversions.

If you want to get more leads and sells then you will first need to create a landing page where you can drive targeted traffic for a higher conversion rate.

You can use a tool like Instapage to create a landing page yourself, no need to hire an expensive designer. It’s the most powerful landing page builder out there.

In this post, we will do an Instapage review and talk about its features, pros and cons, pricing, and also give a quick overview of Instapage.

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Instapage Overview

Instapage Home
Instapage is the most powerful landing page builder and conversion optimization tool that help marketers to get more ROI from ads.

It is helping more than 15,000 customers across the world to get more value from paid campaigns.

Instapage is a very advanced landing page creator tool that comes with some very unique features like Post Click Automation, AMP Thor Render, Heatmaps, Advanced A/B Testing, and more.

It has been popular amongst marketers; they used it to create landing pages to sell products and services on websites.

It is specially optimized for ads conversion. You will get access to hundreds of high-quality pre-made landing page templates that are optimized for generating more leads.

Instapage has a drag and drop editor that enables marketers to create stunning landing pages for advertising. There’s no need for any coding skills because everything can be designed and managed using a frontend editor.

Before we get into their in-depth features. Here’s a quick overview of some popular features.

Drag and drop page builder

Instapage has a built-in easy-to-use drag and drop editor, using it you can build or customize landing pages. It allows you to drag and drop elements anywhere on the page.


Readymade Landing Pages

Instapage offered pre-made custom conversion-optimized templates for all kinds of businesses. No need to build a page from scratch.



Instablocks option lets you save your template’s design, so later use it anywhere on pages, no need to redesign from the scratch.



Instapage easily comes with a lot of 3rd party services and tools such as Convertkit, Aweber, Zapier, WordPress, and more.


Form Builder

Instapage allows to create custom forms on the landing page for collecting visitors info, it supports all types of forms including a multi-step form that visitors find very easy to fill.



This feature lets you automatically import your ad account structure into Instapage, so you can easily visualize your campaigns for post-click landing pages.


AMP Landing Pages

Instapage comes with AMP pages that drive more conversions from mobile users. It’s the only landing page allowed to A/B testing landing pages with an amp framework.


In-depth Analytics Report

The inbuilt analytics option lets you easily track conversions with a Heatmap feature which shows where visitors clicked the most and also get you access to test landing page copies.


Instapage Features

Landing Page Templates

Instapage claims more than 500+ templates available to choose from but in reality, the number is very low not more than 80.

It has a wide range of templates, so you don’t need to build one from scratch, customize existing readymade templates according to your needs.

Customizable Templates

When you will be choosing a landing page for the first time, You can take the help of filters that let you quickly find out the template you are looking for.

There are layouts available such as Product Sales, Trial Sign-up, App Download, Special Promotion and etc.

Although,  pages are fully customizable using the landing page editor.


Drag and Drop Editor

Instapage comes with a beautiful drag and drop visual editor that lets you design landing pages from scratch.

They have frontend editing functionality so you don’t need to preview design at all the time.

Instapage editor is very easy to use you can customize pre-made templates elements such as logo, text, design, color, forms, and many more things.

It allows adding elements anywhere on the site and is able to move elements from one place to another using the editor expected grid layout, column, and rows.


When you edit a landing page in the editor, free to preview your landing page in a new browser tab just by clicking on the preview button.

However, it has a WYSIWYG interface, so won’t need to preview your design all the time, it will look similar to the editor when published.



With Instapage you can stop wasting time when you need to create the same design across pages. Instead of designing the same page, again and again, you can use pre-built Instablocks or create your own from scratch that you can use on any pages. They can be easily customized, saved, and reused.


There’s also the option of Global Blocks so you edit a block for once and have your changes reflected on every page the block appears, global blocks are part of the enterprise plan.

It’s one of the best time-saving features of Instapage and allows you to quickly personalize landing pages.


Landing Page Widgets

Instapage allows inserting elements into a landing page from the Instapage widgets that add an extra layer of functionality on the page, to add a widget on your page simply click on the widget icon on the editor sidebar.

You can add call-to-action buttons, videos, countdown timers, and even custom widgets from HTML/CSS code.

Here is the list of all Instapage widgets those you can add on pages.









Vertical and Horizontal line

HTML/CSS widget

Although, widgets are very limited some popular WordPress drag and drop page builders like Beaver Builder, Elementor, and Thrive Builder has some extra widgets such as Testimonials, Pricing Tabs and etc.

Instapage Widgets

But there’s a way to add a pricing table and other widgets through page templates. You can take the help of the Instablocks feature to create elements then save it and use it on any page you wish.

If you are familiar with the drag and drop editor and good at design then, you can also create your own pricing tables by using elements like Headlines, Paragraphs, Images, Boxes, and Buttons.



Instapage landing page builder integrates with a lot of third-party tools such as Advertising, Email Marketing Tools, Analytics Tool, Marketing Automation, Webinar Platforms, CRM Softwares, and eCommerce Platforms.

If you want to sell products with Instapage landing pages then you connect PayPal and Stripe to collect payments online.

You can also create your email list in email marketing software like MailChimp, Convertkit, Aweber, GetResponse, and many more others.

There is also Zapier integration available that lets you connect the landing page with more tools and apps.



Instapage has a unique feature called Heatmap which lets you know where the visitors are engaged the most. For example, most clicked places on the landing page.

Instapage Heatmaps

It’s a very useful feature that you get for free. Although, for getting this kind of feature you would have to invest in paid tools like Crazyegg.

Fortunately, Instapage provides it for free in its tool.

Heat Mapping is very useful when you want to know where users spend the most time and engage. Professional marketers used this feature to improve their landing page copies by tracking the visitor’s behavior on pages.


A/B Testing

Instapage allows you to test landing pages copies to find out the most performing one.

You can do A/B testing of landing page elements such as color, call to action, images, or a whole different design to find which one driving the most conversion rate.

This is the must-have feature of the landing page tool to test out things.



Instapage inbuilt analytics feature that enables to track clicks, conversions, users of the landing page.

 You can integrate Instapage with Google AdWords and Google Analytics to analyze the real-time cost per visitor lead and Google Analytics integration gives you specific insight about how your landing page performs.


Pros and Cons of Instapage


  • 500+ professional-looking landing page for all business types
  • Easy to use drag and drop beautiful editor
  • Advanced landing page functionality
  • In-depth analytics reporting
  • Advanced split A/B testing to test landing page copies
  • Heatmaps feature to find where visitors engaged the most
  • Post click automation to personalize pages to match with user intent
  • AdMap to visualize PPC ads campaign before go-live
  • Popups and sticky bars to capture leads on delay, scroll, exit, and slides in
  • AMP landing pages to drive conversion from mobile visitors
  • Helpful documentation and live support to get help at anytime



  • One of the most expensive landing page builders that everyone couldn’t afford
  • The business plan is limited conversion optimization features


Instapage Pricing

Instapage Pricing Plans

After reading about the Instapage review, now you may have better know whether or not you should sign-up with Instapage.

However, there’s one more important thing we can’t neglect which is pricing.

Instapage is one of the most expensive landing page builders, the basic Build plan will cost you $299/month. It can be $199/month if you are ready to pay annually, so you will save 25% when paid for a year at once.

There’s also a Convert plan that is specifically designed to meet customer needs. You can contact their staff so they can set up a plan according to your needs.

The Convert plan has some advanced features Editable Global Blocks, Heatmaps, Ad Spend Conversion, Attribution, Page Migration Service, Builk Lead Downloads, Custom Integrations, Customer Success Manager, Real-Time Visual Collaboration, and more.

If you are still not sure, don’t worry. You can try Instapage 14 days for free.

All you have to do is enter your payment details to get access to the free trial, so once the trial ends you will be billed automatically. Not to worry. Cancel the trial at any time. Check out, Instapage Deal.

Click Here To Get Instapage 14 Days Free Trial


Final Thoughts: Instapage Review

Instapage is a powerful landing page and conversion optimization tool which is easy to use because of its drag and drop feature.

You will have full control over elements, place them anywhere on the page. It has readymade design templates for almost all kinds of business needs, all you have to do is edit then publish them on your website.

Instapage has some features for marketers such as Post Click Automation, Admap, HeatMap, Split A/B Testing, Dynamic Text Replacement, and more for those who want conversion optimization features.

Well, Instapage is a highly expensive tool but if you want to create a conversion-optimized landing page to get more ROI on advertising, then this tool is definitely for you.

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FAQs: Instapage Review

Here are some of the Instapge frequently asked questions that will help you to get know more about its features.

1. What are the conversion optimization features of Instapage?

Instapage is the first post-click automation tool that is mainly used by top brands and professional marketers to drive more conversions in their business.

It has lots of conversion-focused tools and features such as no conversion limit, A/B testing, #1 landing page builder, AMP pages & experiences, Instablocks, Admap, heatmap, dynamic text replacement, and more.


2. What is the basic cost of using Instapge?

Instapge basic (Building) plan costs you $299/mo but you can get up to 33% OFF ($199/mo) by paying annually.


3. Do they provide a demo or free trial?

Yes, Instapage offers a 14-day free trial of the Building plan and if you looking for their Custom plan then you can get a demo for free by contacting their sales team.


4. What are the additional features included in the Custom plan?

Converting (custom) plan is suitable for big businesses and enterprises to lower their CPC and Boosting ROAS.

The plan includes everything in the Building plus global blocks, heatmaps, 1:1 ad-to-page personalization, SSO (Single Sign-On), bulk leads download, dedicated launch specialist, custom integrations, and more.


5. How Instapage heatmap feature optimize conversions?

Instapge comes with a heatmap option in their Converting plan which is a premium feature, you get along with Instapge without paying for any of their party tool subscriptions.

Heatmap helps you to identify the most engaged and clicked place on a landing page so you can optimize your CTA button and conversions.


6. What tools can be integrated with Instapage?

Instapage connects over 120 tools and software, it can integrate with various categories of tools such as marketing automation, eCommerce, email marketing, CRM, analytics, advertising, live chat, webinar, and more.

Here are some examples of tools that easily integrate with Instapge landing pages such as Hubspot, Keap, Convertkit, Mailchimp, Aweber, Salesforce, Drip, Pipedrive, Zoho, Google Analytics, Google Ads, Optimonster, Slack, Shopify, and more.

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