Last Updated on January 1, 2021 by Kundan Sharma
Instapage is a powerful landing page builder that is designed for conversion optimization from landing pages.
When it comes to the Instapage pricing, then it’s pretty straight forward. If you are wondering which Instapage plan is right for you?
Then, in this article, I will discuss the Instapage pricing plans along with features that you get in with each plan.
Later in this post, you will also know about, which is the right plan for you?
Note: Instapage offers a 14 days free trial to new customers that help them to get familiar with Instapage, and also allow them to find how it can help in their online business. Click on the following link to try Instapage for free.
Instapage is a popular landing page software and has changed its pricing multiple times in the last few years.
Now it has 2 plans to choose from Business and Enterprise.
The business plan costs $199/month. It can be $149/Mo if you pay annually. The enterprise plan has custom pricing based on the user’s needs.
Instapage hasn’t offered any free plan, but you can try Business plan features for free for up to 14 days. You will be required to fill credit card details to sign up. Don’t worry you won’t be charged before the trial ends.
Plans at Available on Instapage
There are 2 plans available at Instapage Business and Enterprise. Let’s discuss them below.
|No of Landing Pages||30||Unlimited|
|Post Clicks Score||✅||✅|
|Server A/B Testing||✅||✅|
|Dynamic Text Replacement||✅||✅|
|Google Single Sign- on (SSO)||✅||✅|
|1:1 Add to Page Personalization||❌||✅|
|Editable Global Blocks||❌||✅|
|AMP Pages & Experience||❌||✅|
|Dedicated Launch Specialist||❌||✅|
|Custom Success Manager||❌||✅|
Business Plan – $195/month
The Business plan costs you $199/Month, it is the cheapest plan on Instapage but actually, it is not cheap for everyone.
However, Business plan suitable for businesses that want to build conversion-optimized landing pages for their site.
If you spend money on paid ads then it’s worth trying Instapage for more ROI from campaigns.
But, the Business plan comes with some restrictions. You can publish 30 landing pages under the Business plan and support 30,000 thousand visitors a month. Which is enough for a small and medium-size business.
The business plan comes with a handful of features that allow you to generate more conversions. You will get features such as Instablocks, AdMap, Heatmaps, A/B Testing, Post Click Automation, Dynamic Text Replacement and etc.
If your site is powered by WordPress then there’s an official Instapage plugin available that allows you to build pages right in the WordPress dashboard. Get you widgets/elements support like other WordPress page builders.
Whatever, if you take landing pages seriously and want more conversion features without any traffic and landing page limit, then you should check out the Enterprise plan.
Pros of Business plan
✅ Too many powerful features like Heatmap, Instablocks, A/B testing, AdMap, Post click automation etc.
✅ No conversion limits
✅ Advanced analytics
✅ GDPR compliance
✅ Zapier integration to connect landing pages with other tools
Cons of Business plan
❌ Support up to 30 landing pages
❌ Suitable for Up to 30,000 visits a month
❌ No AMP landing pages feature in business plan
❌ Plan costs you $199/Mo expensive than competitors
Enterprise Plan – Custom
This is the most expensive plan of Instapage. You need to request a quote first to know the custom made prices.
Enterprise plan pricing customized on the number of landing pages and monthly visitors. You can get your own custom monthly plan.
This plan is suitable for big businesses and agencies who build a lot of landing pages or get thousands of visitors.
You will get some advanced features in the enterprise plan including the basic ones that take landing pages on another level.
Instapage Enterprise plan comes with Global blocks which allow you to edit template blocks to appear changes automatically everywhere the block is placed.
AMP landing pages features help you to build mobile-optimized pages that load faster and drive more conversions from mobile devices.
If you already have used any landing page then you can simply migrate to Instapage with the help of page migration service. The Instapage launch team can help you with this.
You will get the dedicated launch specialist and manager support that help you to get started with the campaign.
There are some more features you will get in the Enterprise plan like Real-time visual collaboration, Audit logs, 1:1 ad-to page personalization and etc.
Pros of Enterprise Plan
✅ Customized plan, pay for what you use
✅ Including advanced features such as 1:1 ad to page personalization, editable global blocks, audit logs, page migration service, and dedicated launch support, etc.
✅ AMP landing page support
✅ No landing page & traffic limit you can scale as you want
Cons of Enterprise plan
❌ They create a plan with a price that suits you. If you cross the limit then you have to pay more.
❌ An enterprise plan is very expensive not suitable for everyone
Do you know more than 4 million landing pages have been built on Instapage?
It allows creating high conversion-optimized landing pages for websites as well as for ads campaigns. This is a landing page builder comes with a build in collaboration option to optimize landing page design.
You will get the customizable landing page layouts which can easily edit using a drag and drop visual editor. You can customize everything like text, image, logo, color, etc.
Instapage landing page has a feature called Instablocks that lets you quickly create blocks on a page which you can save and reuse on any page.
Instapage experimentation option helps to maximize conversions by providing features like A/B testing and Heatmaps.
A/B testing allows you to create multiple variants of a landing page to find out which one drives more conversions. You can create page versions including things such as color, text, images, buttons, and more.
Unlike other landing page builders, Instapage has a Heatmaps feature to track the visitor’s behavior on page. For example, Clicks, Mouse Moments, Scroll,and etc.
This feature helped marketers to find the most engaging place on a page. Apart from these features, you will also be able to see the visitors, clicks, conversions, CPC, and more in analytics.
Instapage made collaboration easy and speed up the landing page launch process by taking consolidated feedback from the members in one place.
Collaboration option allows members to edit landing page in real-time that eliminate unnecessary revisions. You can also securely share the landing page with the client to get their feedback on landing page design.
Instapage landing pages can be accelerated with AMP & thor render engine, which allows landing pages to load faster. If you don’t know what a thor render engine? Then, it’s the backend technology of Instapage that helps pages to load faster.
AMP landing pages provide enhanced mobile browsing experience, increase post-click conversions, and decrease CPA.
Instapage Likes and Dislikes
Here are some likes and dislikes of Instapage.
✅ It is very easy to use a drag and drop editor.
✅ Readymade landing page to pick from
✅ Seamless integrates with other marketing tools & software
✅ Landing page migration service if you have one
✅ SSL encryption for landing pages
✅ Post click automation to get more ROI on ad campaign
✅ AMP landing pages for mobile users
✅ Editable Global Blocks to automatically apply changes to all pages
✅ In-depth Analytics report including Heatmaps and A/B Testing
✅ GDPR compliance
❌ Plans are very expensive suitable for business and enterprise
❌ Templates are very limited and few of look similar
❌ Required credit card to start a free trial
❌ Trial plan ends if you cross 2500 visitors
❌ Widgets are very limited compared to page builders like Elementor, Beaver Builder, and Divi
❌ Limited features have in the business plan
Instapage Pricing: Which is the Right Plan for you?
Above, we have discussed all pricing plans and features. Now it’s time to pick the right plan for your business.
If you are a small business owner and get little traffic then a Business plan is sufficient for you.
In this plan, you will get the 30 landing page support ( perfect for a small & medium business), 30,000 thousand unique visitors with 5 team members.
Although, the Business plan is not enough for a large-cap business, limited up to 30,000 monthly visits, which is quite low.
If you want to build highly personalized landing pages that match the user’s intent then you should choose the Enterprise plan. This plan is also suitable for users who cross the 30,000 visitors mark a month.
Instapage Enterprise plan users get more dedicated support to get all possible help and resources.
You will have a dedicated launch specialist and manager from their side, so you can ask for help in optimizing conversions for your business.
I hope now you know which plan is right for you. If you still confused, try Instapage 14 days for free.
Final Thoughts: Is Instapage Pricing Justify?
All the features that users get in the Instapage that definitely justify its pricing. It’s an advanced landing page builder to optimize conversions through landing pages.
If you are able to afford Instapage Business plan, then you should definitely go with it instead of their low price competitors. You will have the best conversion options that are worth your investment, soon you cover it.
If you build landing pages for the ads campaign then nothing is better than the Instapage. It’s the favorite tool of marketers to drive more conversions from PPC ads.
If you still aren’t sure, don’t worry. Sign up for the Instapage 14 days trial, which helps you to find is it the right tool for you?
Instapage Pricing FAQ
How much does Instapage cost?
Instapage has only two plans to offer Business ($199/Mo) and Enterprise (Custom). They offer a 25% discount on the Business plan if you ready to pay annually then the plan comes down to $149/month.
Custom plan pricing depends on your needs, you can get the pricing by connecting their Instapage sales team. They will set an enterprise custom plan according to requirements.
Instapage vs Unbounce: Which one is better?
No doubt, Instapage has more conversions OptimizeFunnels features compared to its competitors Unbounce and some other landing page builders.
It has unique features like AdMaps, Post Click Automation, HeatMaps, Instablocks, A/B Testing, and more.
Does Unbounce give a free trial?
Yes, You can get a 14 days free trial with all available features at Instapage. Click here to start your trial.
Do I need a credit card to get a free trial?
Yes, you will need to fill credit card details. Don’t worry you won’t be charged during the free trial period and free to terminate the account at any time.
Can I cancel during the free trial?
Yes, definitely, you can cancel the free trial from the subscription page.
Can I upgrade my plan later?
Yes, you are free to scale plans at any time from the subscription page.
What features will I get in the business plan?
Instapage Business plan comes with some powerful features that let you get more conversions from a landing page.
You will get features like Unlimited Conversions, Instablocks, AdMaps, Dynamic Text Replacement, HeatMaps, Multi-Step Form, Analytics, and so on.
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