Instapage Pricing Plans 2024: Which is the Right Plan?

Last Updated on December 26, 2023 by Kundan Sharma

Instapage Pricing

Instapage is a powerful landing page builder that is designed for conversion optimization from landing pages.

When it comes to the Instapage pricing, then it’s pretty straightforward. If you are wondering which Instapage plan is right for you?

Then, in this article, I will discuss the Instapage pricing plans along with features that you get in with each plan.

Later in this post, you will also know about, which is the right plan for you?

Note: Instapage offers a 14 days free trial to new customers that help them to get familiar with Instapage, and also allow them to find how it can help in their online business. Click on the following link to try Instapage for free.

Click Here to Get Instapage 14 Days Free Trial

Instapage Pricing Plans

Instapage Pricing Plans

Instapage is a popular landing page software and has changed its pricing multiple times in the last few years.

Now it has 2 plans to choose from Building and Converting.

The Building plan costs $199/month when you are billed annually. It can be $249/Mo if you pay monthly. The Converting plan has custom pricing based on the user’s needs.

Instapage hasn’t offered any free plan, but you can try Building plan features for free for up to 14 days. You will be required to fill credit card details to sign up. Don’t worry you won’t be charged before the trial ends.


Instapage Plans & Pricing

There are 2 plans available at Instapage Building and Converting. Let’s discuss them below.

Visitors SupportUnlimitedUnlimited
No of Landing PagesUnlimitedUnlimited
Post Clicks Score
Multi-Step Forms
Server A/B Testing
Conversion Analytics
Dynamic Text Replacement
SSL Encryption
GDPR Compliance
Google Single Sign- on (SSO)
1:1 Add to Page Personalization
Editable Global Blocks
AMP Pages & Experience
Audit Logs
Page Migration
Dedicated Launch Specialist
Custom Success Manager

Building Plan – $199/month

The Business plan costs you $199/Month, it is the cheapest plan on Instapage but actually, it is not cheap for everyone.

However, Building plan is suitable for businesses that want to build conversion-optimized landing pages for their site.

If you spend money on paid ads then it’s worth trying Instapage for more ROI from campaigns.

But, the Building plan comes with some restrictions. You can publish 30 landing pages under the Building plan and support 30,000 thousand visitors a month. Which is enough for a small and medium-size business.

The plan comes with a handful of features that allow you to generate more conversions. You will get features such as Instablocks, AdMap, Heatmaps, A/B Testing, Post Click Automation, Dynamic Text Replacement and etc.

If your site is powered by WordPress then there’s an official Instapage plugin available that allows you to build pages right in the WordPress dashboard. Get you widgets/elements support like other WordPress page builders.

Whatever, if you take landing pages seriously and want more conversion features without any traffic and landing page limit, then you should check out the Converting plan.

Pros of Building plan

 Too many powerful features like Heatmap, Instablocks, A/B testing, AdMap, Post click automation etc.

No conversion limits

Advanced analytics

 GDPR compliance

Zapier integration to connect landing pages with other tools


Cons of Building plan

 Support up to 30 landing pages

Suitable for Up to 30,000 visits a month

Plan costs you $199/Mo expensive than competitors

Converting Plan – Custom

This is the most expensive plan of Instapage. You need to request a quote first to know the custom made prices.

Converting plan pricing customized on the number of landing pages and monthly visitors. You can get your own custom monthly plan.

This plan is suitable for big businesses and agencies who build a lot of landing pages or get thousands of visitors.

You will get some advanced features in the Converting plan including the basic ones that take landing pages on another level.

Instapage Custom plan comes with Global blocks which allow you to edit template blocks to appear changes automatically everywhere the block is placed.

AMP landing pages features help you to build mobile-optimized pages that load faster and drive more conversions from mobile devices.

If you already have used any landing page then you can simply migrate to Instapage with the help of page migration service. The Instapage launch team can help you with this.

You will get the dedicated launch specialist and manager support that help you to get started with the campaign. 

There are some more features you will get in the Converting plan like Real-time visual collaboration, Audit logs, 1:1 ad-to page personalization and etc.

Pros of Converting Plan

Customized plan, pay for what you use

Including advanced features such as 1:1 ad to page personalization, editable global blocks, audit logs, page migration service, and dedicated launch support, etc.

AMP landing page support

✅ No landing page & traffic limit you can scale as you want


Cons of Converting Plan

They create a plan with a price that suits you. If you cross the limit then you have to pay more.

An enterprise plan is very expensive and not suitable for everyone


Features of Instapage Pricing Plans

Landing Pages

Do you know more than 4 million landing pages have been built on Instapage?

It allows creating high conversion-optimized landing pages for websites as well as for ad campaigns. This is a landing page builder that comes with a built-in collaboration option to optimize landing page design.

You will get customizable landing page layouts that can easily edit using a drag and drop visual editor. You can customize everything like text, image, logo, color, etc.

Instapage landing page has a feature called Instablocks that lets you quickly create blocks on a page which you can save and reuse on any page.



The instapage experimentation option helps to maximize conversions by providing features like A/B testing and Heatmaps.

A/B testing allows you to create multiple variants of a landing page to find out which one drives more conversions. You can create page versions including things such as color, text, images, buttons, and more.

Unlike other landing page builders, Instapage has a Heatmaps feature to track the visitor’s behavior on page. For example, Clicks, Mouse Moments, Scroll, etc.

This feature helped marketers to find the most engaging place on a page. Apart from these features, you will also be able to see the visitors, clicks, conversions, CPC, and more in analytics.



Instapage made collaboration easy and speed up the landing page launch process by taking consolidated feedback from the members in one place.

The collaboration option allows members to edit landing page in real-time which eliminate unnecessary revisions. You can also securely share the landing page with the client to get their feedback on the landing page design.


Page Speed

Instapage landing pages can be accelerated with AMP & thor render engine, which allows landing pages to load faster. If you don’t know what a thor render engine? Then, it’s the backend technology of Instapage that helps pages to load faster.

AMP landing pages provide an enhanced mobile browsing experience, increase post-click conversions, and decrease CPA.


Instapage Likes and Dislikes

Here are some likes and dislikes of Instapage.

It is very easy to use a drag and drop editor.

Readymade landing page to pick from

Seamless integrates with other marketing tools & software

Landing page migration service if you have one

SSL encryption for landing pages

Post click automation to get more ROI on ad campaign

AMP landing pages for mobile users

Editable Global Blocks to automatically apply changes to all pages

In-depth Analytics report including Heatmaps and A/B Testing

GDPR Compliance



❌ Plans are very expensive and suitable for business and enterprise

❌ Templates are very limited and few of them look similar

Required credit card to start a free trial

Trial plan ends if you cross 2500 visitors

Widgets are very limited compared to page builders like Elementor, Beaver Builder, and Divi

❌ Limited features have in the Building plan


Instapage Pricing: Which is the Right Plan for You?

Above, we have discussed all pricing plans and features. Now it’s time to pick the right plan for your business.

If you are a small business owner and get little traffic then a Building plan is sufficient for you. 

In this plan, you will get 30 landing page support ( perfect for a small & medium business), 30,000 thousand unique visitors with 5 team members.

Although, the Building plan is not enough for a large-cap business, limited up to 30,000 monthly visits, which is quite low.

If you want to build highly personalized landing pages that match the user’s intent then you should choose the Converting plan. This plan is also suitable for users who cross the 30,000 visitors mark a month. 


Instapage Enterprise plan users get more dedicated support to get all possible help and resources.

You will have a dedicated launch specialist and manager from their side, so you can ask for help in optimizing conversions for your business.

I hope now you know which plan is right for you. If you are still confused, try Instapage for 14 days for free.


Final Thoughts: Is Instapage Pricing Justify?

All the features that users get in the Instapage definitely justify its pricing. It’s an advanced landing page builder to optimize conversions through landing pages.

If you are able to afford the Instapage Building plan, then you should definitely go with it instead of its low-price competitors. You will have the best conversion options that are worth your investment, and soon you cover it.

If you build landing pages for the ads campaign then nothing is better than the Instapage. It’s the favorite tool of marketers to drive more conversions from PPC ads.

If you still aren’t sure, don’t worry. Sign up for the Instapage 14 days trial, which helps you to find is it the right tool for you?


Instapage Pricing FAQs

How much does Instapage cost?

Instapage has only two plans to offer Building ($199/Mo) and Converting (Custom). They offer a 25% discount on the Building plan if you are ready to pay annually then the plan comes down to $149/month.

Custom plan pricing depends on your needs, you can get the pricing by connecting their Instapage sales team. They will set an enterprise custom plan according to requirements.


Instapage vs Unbounce: Which one is better?

No doubt, Instapage has more conversions OptimizeFunnels features compared to its competitors Unbounce and some other landing page builders.

It has unique features like AdMaps, Post Click Automation, HeatMaps, Instablocks, A/B Testing, and more.


Does Unbounce give a free trial?

Yes, You can get a 14 days free trial with all available features at Instapage. Click here to start your trial.


Do I need a credit card to get a free trial?

Yes, you will need to fill credit card details. Don’t worry you won’t be charged during the free trial period and free to terminate the account at any time.


Can I cancel during the free trial?

Yes, definitely, you can cancel the free trial from the subscription page.


Can I upgrade my plan later?

Yes, you are free to scale plans at any time from the subscription page.


What features will I get in the Building plan?

Instapage Building plan comes with some powerful features that let you get more conversions from a landing page.

You will get features like Unlimited Conversions, Instablocks, AdMaps, Dynamic Text Replacement, HeatMaps, Multi-Step Form, Analytics, and so on.

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