5 Best Instapage Alternatives & Competitors

Last Updated on January 13, 2024 by Kundan Sharma

Instapage Alternatives

Instapage is the most advanced landing page builder & conversion optimization tool for PPC marketers. Due to its high-end features, it is a very expensive software that everyone can’t afford.

If you are a beginner marketer or small business owner then probably looking for Instapage Alternatives, so you can get similar conversion optimization options at an affordable price.

By taking an alternative one you can save hundreds of dollars on a landing that allows you to spend more on running a paid campaign.

There are a lot of Instapage competitors out there in the market that do the same work for you. In this article, I have mentioned the 5 best Instapage alternatives, you can go after rather than Instapage.

All tools that have listed below, come with features like Landing Page Builder, Templates, Popups & Stickybars, Conversion Optimization, A/B Testing, 3rd Party Integration, Analytics, and so on.

Best Instapage Alternatives & Competitors

Instapage Alternative Key Features Link to buy
Unbounce Conversion-optimized templates, Dynamic text replacement, Smart traffic, AMP pages, A/B testing, and more. Get Unbounce
LeadPages Readymade templates, drag and drop editor, A/B testing, 40+ integrations. Get Leadpages
ClickFunnels Sales funnels, Affiliate management tool, Follow up funnnels, Funnel sharing, Funnel flix, and many more. Get Clickfunnels
OptimizePress Landing page builder, sales funnels, Membership site, OptimizeCheckout and etc. Get Optimizepress
Landingi Landing pages, Popups, Integrations, A/B testing, and more. Get Landingi


1. Unbounce

Unbounce-Landing Page Builder Platform


Instapage Alternative Unbounce
Pricing From $80 to$300 a Month
Discount Up to 20% OFF on All Plans
Link Try Unbounce 14 Day For Free

Get 20% OFF on Unbounce

If you looking for the best affordable alternative to Instapage then nothing is better than Unbounce. It’s industry-leading drag and drop landing page builder that has similar features to Instapage.

It helps to optimize conversions from a landing page you will have features like Dynamic Text Replacement, AMP Landing Pages, Readymade Templates, A/B Testing, Smart Traffic, and more.

The best thing I like about Unbounce you will be free to build as many as landing pages you can.

Which you won’t get an Instapage Business plan, limited to only 30 landing pages, and costs you $149/Mo when billed annually.

Unbounce has some conversion optimization features that help marketers boost conversion rates. Dynamic text replacement is a unique feature of Unbounce, rarely seen in other landing page software.

This feature allows targeting users intent on landing pages depending on what visitors searched before coming to the landing page. It automatically customizes the texts of PPC ads and landing page depending on the visitor’s queries.

Dynamic text replacement helps to get better ROI on paid campaigns.

Smart traffic option lets you create different variants of a landing page and automatically analyze visitor attributes to show the most relevant page from available variants.

You can also do the split testing of landing pages to find out the most performing one.

If you looking for amp landing pages to get more conversion from mobile devices then Unbounce is the right tool. It allows you to import ready-made amp pages or create one from scratch with the help of a visual editor.

Unbounce is the best alternative to Instapage, costs start from $80/month less than half of the Instapage plan.

As an Unbounce affiliate, I have a special discount for you. Click on the following link to get 14 day trial of Unbounce with 20% OFF on all plans that you won’t get if you directly visit Unbounce.

Unbounce Pros and Cons:


Easy to use drag and drop editor

Built unlimited Landing Pages, Popups & Stick bars

AMP Landing page support to maximize conversion on a mobile device

Advanced Targeting

Smart traffic to show the most relevant page by analyzing visitor attribute

SSL certificate

GDPR Compliance



Traffic and Conversion limit in low plans

No Heatmap like in Instapage


Features of Unbounce:

Pre-made Landing Pages: Unbounce has hundreds of prebuilt landing pages that are editable. You need to choose a template and edit text, color, and images using the editor to make it similar to your site design.

A/B Testing: Unbounce has a built-in A/B testing tool that allows you to split traffic in landing page variants to find the one that works best for conversion.

Unlimited Popups & StickyBars: Unbounce comes with responsive popups & sticky bars so by using them you can get more leads from your site.

It also has a trigger & target feature for popups & sticky bars so you can display them on a specific page or when meet a certain action.

Integration: Unbounce can integrate with hundreds of other marketing tools such as Analytics, Email Marketing, CRM, Webinar, etc.


2. LeadPages

Leadpages Landing Page Software

Instapage Alternative LeadPages
Pricing  From $25 to 321 a Month
Discount Up to 39% OFF on Annually
Link  Try LeadPages 14 Day For Free

Get 39% OFF on LeadPages

LeadPages is the cheapest alternative to Instapage, the plan starts at $37/mo.

If you are getting started with the landing page or don’t spend more on paid ads, then LeadPages is the right choice for you. LeadPages comes with fewer conversion optimization features compared to Unbounce and Instapage.

But, with LeadPages you can create basic or intermediate-level of landing pages to collect leads and sales from a site.

If you are a small business owner or individual, who spends less on paid campaigns, then LeadPages is enough for running PPC ads.

It has features such as drag-and-drop editor, Templates, A/B testing, Unlimited landing pages & popups, 40+ integrations, and more.

Unlike Unbounce and Instapage, LeadPages offers unlimited traffic & conversions in all plans which means, there’s no limit on monthly visits and leads.

You will also be able to build an unlimited no of landing pages, popups & sticky bars.

When it comes to LeadPages pricing options, it has 3 plans, where the Standard plan costs $37/Mo supports only one website, and Pro ($79/Mo) up to 3 websites.

If you want to build landing pages for a single site then the standard plan is enough, costs you $25/Mo if you pay annually.

LeadPages Pros and Cons:


Two editor options; standard and drag-and-drop editor

Have more widgets compared to Instapage

No traffic and conversion limits

Unlimited landing pages, page & sticky bars

No conversion limit

Affordable for beginner marketers



Lack of conversion optimization features

The basic plan supports only one site

Missing features like Dynamic Text Replacement, AMP Landing Pages and more.


Features of LeadPages:

Landing Page Templates: LeadPages has come with high-quality landing page templates that make it easy to create pages in a few minutes.

Popups: LeadPages allows you to place readymade Popups anywhere on the website. You can add popups to landing pages and web pages to collect more leads. It has an advanced targeting option to target visitors at the right time.

So, you can display a popup when the user clicks on a text or button, tries to exit from the website, and after a certain amount of time passes.

Alert Bars: Alert bar is the best way to quickly grab the attention of site visitors because it displays the top or bottom of the screen. You can capture your audience’s attention and increase conversion with LeadPages mobile responsive alert bars.

This helps you to make an announcement, drive traffic to a certain page, and collect emails.

40+ Integrations: A good landing page tool has been integrated with other 3rd party tools in the market, and LeadPages is one of them.

It easily integrates with other marketing tools; Email Marketing,  CRM, Analytics, Digital Advertising, eCommerce, Webinar Platforms, and more.


3. ClickFunnels


Instapage Alternative ClickFunnels
Pricing From $97 to $2497 a Month
Discount Not Available
Link  Try ClickFunnels 14 Days For Free

Get ClickFunnels 14 Days Trial

ClickFunnels is a popular sales builder funnel that was founded by the popular marketer Russel Brunson. If you want to sell products through landing pages then ClickFunnels is the best alternative to Instapage.

It has is primarily optimized for creating powerful sales funnels to make the checkout process simpler.

Using ClickFunnels you can sell physical and digital products. It has been used by over 140k users globally and helps them to convert leads into paying customers.

If you want a landing page builder to build a sales funnel then you should take ClickFunnels over Instapage.

ClickFunnels comes with features such as landing page builder, readymade sales funnel templates, up-selling, and down-selling, follow-up funnels through email marketing, etc.

When it comes to pricing of ClickFunnels, then it has 3 plans available; Basic plan which costs $97/month, Platinum plan costs $297/month and Two Comma Clubx costs $2497/month.

The basic plan allows you to build 20 funnels and 100 pages within each funnel. You will get the 3 domain and payment gateways support as well but don’t include follow-up funnels that allow connection with audiences even if they leave your funnel.

Pros and Cons of ClickFunnels:


Simple drag and drop website editor

Quickly build a simple sales funnel that visitors find easy to checkout

Connect with your audience through email and Facebook marketing automation

You can add one-click upsells that increase your revenue

Easy to use organized dashboard

Connect payment gateways through several Integrations for easy payment

Share sale funnel

Affiliate marketing management system



❌ More expensive than some other landing pages

Support is not up to the mark


Features of ClickFunnels:

Sales Funnel: ClickFunnels is more than just a landing page builder.

It is a complete sales funnel builder that has a lot of templates, which allow you to build sales funnels yourself. No need to hire any developer, even a beginner can do it yourself.

Follow-Up Funnels: ClickFunnels has a follow-up funnels feature that works as an email marketing tool so using it you can send follow-up emails to your audience to get more sales and upsells.

Unlike Instapage you don’t need to integrate any third-party application for sending emails, 

The inbuilt follow-up funnels reduce the extra work of integrating third-party email marketing tools like MailChimp, Convertkit, Aweber, GetResponse, and others.

Affiliate Management: ClickFunnels offers an affiliate marketing management system that allows users to create an affiliate of their product or service, so they can get links to affiliate marketers to promote it for a small commission.

Funnel Sharing: This is a feature that lets you share your sales funnels with clients and team members.

Funnel Flix: This is the Netflix of sales and digital marketing to get you access to sales funnel courses & training by industry top marketers and influencers.

Membership Site: ClickFunnels Ali’s works as a course creation and selling platform for users allow you to market and sell courses online without needing a course tool like Thinkific, Teachable, LearnDash, and etc.


4. OptimizePress

OptimizePress Landing Page Builder

Instapage Alternative OptimizePress
Pricing From $99 to $199 a Year
Discount Up to 50% OFF
Link Get OptimizePress

Get 50% OFF on OptimizePress

OptimizePress is an affordable landing page, sales funnel, and membership site creation tool which can help you to drive more sales into a business.

It is one of the cheapest alternatives to Instapage. This enables users to build unlimited landing pages, sales pages, opt-in forms using drag and drop page builder called OptimizeBuilder.

OptimizePress has over 250+ cloud-based readymade templates to choose from. You just need to choose a template, customize it as you wish then publish it.

It integrates with 20- premium tools including Zapier that allows connecting OptimizePress with hundreds of other marketing tools.

It has also the OptimizeFunnels that helps you to build a sales funnel in WordPress and connect an easy checkout process to get paid.


OptimizePress has 3 plans, but the best value for money Suite costs you $199 for a year. In this plan, you will get up to 20 website support, OptimizeFunnels, OptimizeCheckouts, and Priority support.

If your budget is very tight then OptimizePress can be the cheapest option of Instapage, but not recommended one because you will have fewer conversion optimization options.

Pros and Cons of OptimizePress:


Unlimited landing page, traffic, and conversion

Easy to use page builder 

250+ customizable templates

Email support from their global team

Create an easy funnel in WordPress

OptimizeCheckouts to accept payment on the website

Split A/B testing

Build a membership site with drip contact feature



A lot of features missing like dynamic text replacement, amp pages, heatmaps, smart traffic and etc

Have fewer conversion features than Unbounce and Instapage


Features of OptimizePress:

Landing Page Templates: OptimizePress offers 250+ readymade page templates for websites that are customizable too. You can edit or design as you like through their page builder.

Membership Site: OptimizePress offers features to build a membership site on WordPress. You can build a membership without the need for a membership plugin. It comes with a content dripping option as well which allows you to timely deliver content to the right member.

OptimizeCheckouts: It is an OptimizePress tool for enabling payment options on the landing page or sale funnel.  If you want to sell products or services on the landing page then this feature helps you get paid.

You will be able to accept payment on your pages by PayPal or Stripe

Sales Funnel: If you are looking for a landing page builder for creating sales funnels, then OptimizePress is a good low-cost tool for you.

Using OptimizePress you can set up easy sales funnels that visitors find very easy to check out.


5. Landingi


Instapage Alternative Landingi
Pricing Starts From $29 a Month
Discount Up to 38% OFF
Link Try Landingi 14 Days For Free

Get 38% OFF on Landingi

Landingi is another low-cost alternative & competitor of Instapage, which comes with drag and drop editor like other landing page software.

So you can easily design beautiful landing pages, mobile pages, pop-ups, and funnels. If you don’t like to build pages from scratch, don’t worry. Landing has over 300+ landing pages and popup templates.

Landingi makes it easy to launch and gives full control over landing pages. You can edit a ready-made template in real-time and free to publish it under your brand domain.

It has features for popups, templates, split testing, unlimited landing pages & conversions, and more.

You will get various solutions when you use Landingi. For example, boost conversions, generate leads, sell products, collect emails, and more.


Landingi has different plans under Business, Agency, and Enterprise. Above, you can see the Business plans, Core, Create, and Automate.

Core plans cost $29/Mo, save up to 38% when you buy annually. In this plan, you will get unlimited Landing pages & conversions for a single website.

But, there is one drawback, The core plan is limited to 5000 unique visitors a month. Don’t worry, if exceed the limit, your landing pages will still remain active.

You will be charged an extra $15/Mo if you subscribe to a monthly subscription and $9/Mo for an annual subscription and get an extra 50,000 unique visitors support.

However, I recommend Unbounce over Landingi which costs you a little extra, because Landingi lacks some basic features in the core plan popup, A/B testing, email marketing integrations, and more.

Pros and Cons of Landingi:


Visual drag and drop editor

Get you unlimited landing pages, conversions, and account users.

Customer support on email, chat, and phone

 WordPress plugin to easily connect your website

250+ landing page templates

A/B split testing of landing pages

Affordable for small business owners



Fewer conversion features than Instapage

Funnels, a/b testing, and autoresponder available in the higher plan


Features of Landingi:

Drags and Drop Editor: Landingi has the drag and drop visual editor that enables you to create & design landing pages.

250+ Pre Built Templates: Landingi has some prebuild templates that you can use to quickly build landing pages. All templates are editable, giving you complete freedom to design templates as you like.

3rd Party Integrations: Landingi supports seamless integration so you can connect your landing pages with other 3rd party tools and software such as MailChimp, Zapier, Hubspot, Salesforce, and many more others, get 40+ integration options much similar to LeadPages.

So you will be able to easily transfer your leads to an email marketing or CRM tool.

Landing Page Import: Like Instapage, it also has a landing page transfer option that allows you to easily move your existing landing page to Landingi within 48 hours. All you need to do is order an import service rest will they do.

This option is not available in Unbounce and LeadPages. Check out, Landingi discount + 14 days free trial.


Final Verdict: Which is The Best Instapage Alternative?

Instapage is an advanced and powerful landing page builder that helps marketers generate more conversions from running campaigns.

Above, I have discussed some of the best affordable Instapage alternatives & competitors so you can save more on landing page software.

If you are looking for a less expensive one then LeadPages is a good alternative to Instapage. It has enough templates and conversion optimization options for a small business or individual. 


If you want the best Instapage alternative without compromising on features and conversion options, then Unbounce is the right tool. It has customizable high-quality templates, a powerful drag and drop editor, and popup & sticky bars.

Unbounce has many similar features to Instapage including some unique features like Dynamic Text Replacement, A/B Testing, Smart Traffic, AMP Landing Pages, and more.

Unbounce basic plan starts at 80/Mo, get 20% OFF when billed annually. Try Unbounce 14 days for free.

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