Domain authority is an important thing for any website. It considers how good and strong a website is.
In this article, I’m going to talk about how to increase the domain authority of any site.
You will get some amazing tips that help to improve domain authority of your site.
Domain authority is a matrix which developed by MOZ.
They score domains according to site performance in the search engine, social signal, content quality, backlinks and etc.
Moz has its own algorithm on that basis they give DA and PA score to any site.
Now the next thing how can you check the domain authority of a site.
For this, you need to go to the Mozlink explorer and add URL in the search box.
Once you do this then you need to signup with Moz after completing it.
It takes to the page where you can see Domain authority, page authority, backlinks, ranked keyword and etc.
Here are Top 11 Steps to How to Increase Domain Authority of a Site.
When it’s come to increase domain the authority of any website, backlinks play an important role.
If your site gets good numbers of high-quality backlinks then domain authority of site would also improve.
But we talk about creating a high-quality backlink in 2020.
It’s harder than ever before.
Due to lots of competition in the blogging industry and these days, peoples only link to in-depth high-quality content.
Backlink building has also become a business these days some of the top authority sites charge a huge amount to link back to a site.
If you are a beginner blogger or don’t know how to acquire links then I have already written a post on “how to build high-quality links“.
1: Do not create links from the low authority sites. It’s better to create a link from high authority site than 10 links from a poor site.
2: keep this thing in your mind before creating a link for your site. You should create a link from a site which comes under your niche because this type of link considers valuable than a link from a random site.
Google also loves such type of link.
You can use a tool like SEMrush that helps you to acquire links by spy on your competitors and creating link opportunities.
Step 2: High-Quality Content
Most bloggers and content creators believe content is king, and I’m one of them.
Did you ever think about why Google is the best search engine?
Google provides a better user experience to its users by giving accurate search results.
The same way you should focus to create unique and high-quality content on your blog which helps to improve DA and PA.
You must write 1500 to 2000 words post which covers every single detail of a topic.
Do you know most of the posts which rank in the top 10 google results have written over 3000 to 4000 thousand words?
When you create high-quality content on your blog, peoples link and share it with the various social platforms.
Which helps to improve domain authority of your site.
When I started blogging, I did the same mistake and created poor content on my blog.
When I noticed that my DA is not improving then I switched my self to focus on content upgrades and created new high-quality content.
That helped me to improve my domain authority quickly.
Step 3: Internal Linking
Google reward sites for having balanced internal/external linking.
If you really want to increase the overall page authority of your blog then you have to interlink your blog posts.
Suppose one of your blog post rankings well in google. You can link a post which not performing well with the ranked post.
Internal linking improves your domain authority and SEO.
Note that choose your anchor text carefully and link posts in that way which helps blog readers to navigate around posts.
We can not underestimate social media when we want to increase the domain authority of any site.
As you know these days social media is way popular than ever before.
That’s why Google also started considering social signal when comes to rank any site.
If you really want to improve domain the authority then you must have to set up a profile on some popular social platforms like Facebook, Twitter, Linkedin, Pinterest and etc.
At these platforms, you can build the engagement we people through content marketing.
You can also ask your blog readers and other bloggers to share your content on various social sites.
These strategies help your site to get better domain authority in a short period of time.
I have created pages on various social networks to share my newly published content that drives more traffic as well as improve DA.
I have seen many times that the website got linked to poor sites and blogs. Which decreases the domain authority and overall ranking in SERP.
If your blog has linked to poor backlinks then remove such links because those types of links would not help your blog in getting better ranking.
Although, decrease your DA and search engine ranking.
If you don’t know how to remove poor links from your site then follow this article on ” how to remove low-quality backlinks“
Step 6: Website speed
The speed of a website also affects the domain authority.
When a site load slowly which affects the user experience and also increases the bounce rate which decreases the domain authority.
You can use a tool like a Google PageSpeed Insights which is a free tool that allows the testing speed of any website.
You can test the speed of your site in both version desktop and mobile.
That improve your site speed and as well as domain authority.
Step 7: On-page SEO
Search engine optimization is one of the main factors that affect the domain score of a site.
If you want a better domain score than you must work on your on-page SEO optimization.
Google also ranks to those sites who are has optimized their web pages.
There are so many things come under on-page SEO. I have going to list some most important things which mostly affect domain authority and overall SEO.
Title: you should have a focus to add a rich title including the main keyword.
Meta Description: it is an important thing for SEO. You must have a meta description on your blog which describes clearly about your blog with having main keywords.
It should be noted more than 150 words.
H1, H2 tags: Do you know Google also consider headings like H1 and H2 tags when it’s come to rank a site.
You just need to use various heading inside your post content with keywords.
Image Optimisation: people always made mistakes when comes to optimize blog images.
It also affects the on-page SEO.
You must have to use title text and alt text within your all images.
Step 8: Create a Mobile-friendly site
As you know these days people are using the internet on their mobile phone.
Do you know more than 60% of searches are on Google happens by mobile devices.
That’s why Google already mentioned that they would rank only those websites that are mobile-friendly.
It also affects the domain authority.
If you want to increase domain authority then your site must have mobile responsive or AMP Template.
Step 9: Age of Domain
The age of the domain also considers when the calculation of domain score.
If you have just launched your blog and getting worried about to improve domain authority then it’s a useless thing.
Actually, it takes time to see massive improvements in domain authority.
A domain less than 6 months older consider as a new domain.
You just need to wait for at least 6 to 9 months to get a domain score between 15 to 25 which depends on how you work with your site.
Step 10: Publish Regularly
It has been seen that a site which posts regularly get domain authority quickly than a site publish 2 or 3 posts in a month.
I know it’s hard to post regularly on a blog because it takes time to write content.
I suggest you post at least 2 or 3 times in a week that indicates Google loves an active site.
If you are a busy person or not used to write faster then you can hire a content writer for your blog.
Step 11: Keep Patience
Blogging is not a quick game, it takes time.
You must have the patience to get success in the blogging industry.
It almost takes 2 or 3 years to get a good domain authority score like 30 to 40.
You can not get overnight success in blogging.
I have mentioned some common factors that affect the domain authority of a site.
If you work on those tips you will definitely see the improvement in your domain authority within 1 or 2 months.
I hope you found this post helpful and share on Twitter.
Hi, I am Kundan Sharma Founder of this blog Blogging Spark. I’m a passionate Blogger and Digital Marketer. Who share useful content that helps you to build a profitable Blog to make passive income online.