Google Analytics is a free and very useful tool for webmasters.
If you running a website, eCommerce store, Blog. You need to know how much traffic you are getting to your website and conversion rate.
If you are a beginner then it might be a little difficult when it comes to the technical site to build a website but, don’t worry.
I am going to show you how you can install Google analytics on your WordPress site through a step by step process.
Which help you to see your website analytics.
About Google Analytics
Before we run to how to setup Google Analytics in WordPress guide, first we should know about the basic of Google analytics.
So, Google Analytics is a free web analytics tool provided by Google to analyze website & app traffic.
Using Google analytics you can see some useful information about your website such as Page Views, Unique Traffic, Avg Session, Bounce Rate, Clicks, Conversion Rate, Real-Time Visitors, Geo- Location and etc.
This information about your website help you to know how your site is performing.
Sign Up with Google Analytics
To Get started with Google Analytics on your website, you need to first sign up with Google Analytics. It is a free tool that means you don’t have to pay.
Go to Google Analytics and click on the “Start for free” button.
Now you need to sign in to your Google account, almost everyone has a Google account these days. if you don’t have one then create a new one for you.
Once you have signed in with your Google account now you can sign up with Google Analytics, to do this click on the “Signup” button.
Configure/Setup Google Analytics
Next, you will see a new account where you need to select “Website” to track your website traffic.
So make sure that you have selected the website option.
Now you need to add some information like Account Name, Website Name, Website URL, Industry, Category and Time Zone etc.
Once you have filled all the required fields, scroll down toward the bottom and set up your data sharing settings.
You can see the image below Google recommend enabling all the settings.
So checkmark all the box.
Click on the “Get tracking ID” button to continue.
Then a window will popup called terms of service, agreement page check the box after reviewing their terms, then click on” I Accept“
Now you completely sign-up for a Google account.
Install Google Analytics on Your WordPress Site with MonsterInsights.
There are so many ways to install Google Analytics to start tracking activities of a website.
Google Analytics will give you a tracking ID which is in the form of code that you need to add to your WordPress site via paste it to the header section of the theme.
But I don’t recommend you to use this way to track your website analytics.
Because when you use this method then you have to log in all the time to your analytics account to see the site stats.
Which is a time consuming, so I recommend you to use MonsterInsights.
It’s the best Google Analytics plugin for WordPress.
Using this plug-in you can see the analytics report inside your WordPress dashboard.
It will also help you to track more things like eCommerce tracking, ads tracking, Link tracking and form tracking etc.
So let’s see how to use Google analytics with MonsterInsights.
Don’t worry it’s very easy to install and set up in a WordPress site.
Go to the “Plugin” option on the WordPress dashboard then click on the “add new” and here search for the MonsterInsights plugin in the search box.
Once you have activated the MonsterInsights click on the “Insights” option which you get in the WordPress menu then click on “Settings” and click on “Authenticate with your Google account” button to authenticate Google analytics with your website.
Next, you will see a new tab showing sign in to your Google account, Choose your Google account then a new pop up open asking for permission for MonsterInsights.
Click on the allow button.
Now you only need to select your website then clicks on the “complete authenticate“.
Congrats, Now you can see your website analytics and traffic report straight from your WordPress dashboard by just clicking on Insights>Report.
I hope this post was helpful to you. If you have any questions and suggestions let me know.
Hi, I am Kundan Sharma Founder of this blog Blogging Spark. I’m a passionate Blogger and Digital Marketer. Who share useful content that helps you to build a profitable Blog to make passive income online.