Last Updated on January 11, 2021 by Kundan Sharma
Keyword research is the most important thing before writing any blog post because without targeted perfect keywords your post can do well in search engines.
We always have to do proper keyword research to find new and targeted keywords for our posts so they will perform well.
Keyword research tools help us to find new Keyword ideas and give us some profitable keywords.
What is Keyword research?
Now the Keyword research is the process to identify Keywords which gets a good number of monthly searches, low competition, and targeted audience.
The Idea Behind the Keyword research to find keywords that have low competition and maximum traffic. Better keyword research will get you targeted visitors, more traffic, and leads.
What is Google Keyword Planner?
GKP main work to find profitable keywords to run a Google AdWords campaign but is also helpful to find some new Keyword ideas. Which shows us estimated monthly searches and competition of a specific Keyword.
Google Keyword planner also helps to find competitor’s keywords. You can also, find which Keywords of your competitors getting traffic.
Why you need to use Google Keyword Planner?
• Google Keyword Planner is a free tool. You only have a Google AdWords account to use this tool so you can easily signup, you don’t have to spend any money to use GKP.
• This tool is provided by Google so we get accurate data of Keywords with monthly searches and competition.
• It’s very easy to use you only have to take a couple of minutes to understand the GKP.
How to use Google Keyword Planner?
Signup with Google AdWords
Go to the Google AdWords site and log in then click on the tools icon on the top of the screen.
Then choose the “Keyword Planner” tool from that option.
When you choose the Keyword Planner option a new page will be open where you see two options to research Keyword the one is ” Find new Keywords” and the second one is ” Get metrics and forecast for Keywords“
Both options do different works.
Now it’s time to show you how to use Google Keyword Planner.
But their main option is “find new Keywords” which helps to find new Keyword ideas for you.
1. Click on the find new Keywords
You can also research keywords from the words, phrases, and URL of the website or any web pages.
Let me clear what’s the mean by them.
For example: if you have a blog on “Home Made Cooking” and “pet care” then you can use these Keywords to get some new Keyword ideas.
For example: “cheap Owen Gloffs” and “affiliate marketing programs” etc.
A URL related to your business: I personally like this method to find keywords from “find new Keywords” you can look at the Keywords of any website by adding the URL. The most interesting thing is you can also see the competitors Keywords by their URL. It shows you all the keywords driving traffic to their site.
You will able to know which Keywords are bringing traffic to your competitor’s site.
These are the three options to research Keywords after choosing any one of them then you need to click on “Get Started” button.
Google Keyword Planner result page
For example: if you want to research the Keywords in China then you can simply change the location from “all locations” to China.
Let assume, if you are based in China then you should select the country as China and the language as Chinese.
But we are looking Keywords for Google so we don’t need to change if you want to target the other search network then select the “Google search partners” option.
Filter keyword search
Then select the option which one you want to apply on the Keyword research.
You can filter your results by Keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, and organic impression.
Keyword Text: it helps to add a word that you want to add in your keyword research.
Average monthly searches: the average number of times people have searched for a keyword it is closely based on targeting settings and data range you have selected.
You can know searches for last over 12 month period.
Competition: This means each keyword shows the competition level. Note this data specific to the location and search network targeting that you have selected.
In the competition column, you can see the competition for Keywords is low, medium and high
2. Get metrics and forecasts of your keywords
Step 2: In the upper right corner click on the tool icon, then click on “Keyword Planner”
Step 3: In the “get metrics and forecasts of your keywords” search box, enter or paste a list of Keywords separated by commas.
data, click on the historical metrics at the top of the page as shown above.