How To Quickly Grow Your Email List with Content Locking

Last Updated on August 31, 2020 by Kundan Sharma

grow email list
Do you want to enable content locking on your WordPress?

Content locking is a feature that denies access to specific content until the reader completes a specific action like putting it an email address to sign up.

This is the best way to get more from content creation.

In this article, I will show you how to enable content locking option in a blog post that helps you to get a growing email list.


Why should you use a content locking option on your blog?

Content locking is a very effective content marketing strategy if you do it the right way. Top marketers like Brian Dean from backlinko also used this strategy to generate more email leads.

If you provide high-quality content such as courses, ebooks, and PDF then content locking strategy can work for you.

content locking optinmonster

Otherwise, you might just be annoying your visitors. People love to free stuff so they don’t mind submitting their email address.

If you want to grow your email list then this can be one of the best strategies that you can go after.


How to add content locking option in WordPress post?

It’s very easy to enable content locking feature in a WordPress powered site. You can use a tool like optinmonster.

It’s one of the best lead generation plugins for WordPress that lets you add content locking features without getting techy.

Using this tool you can create high-quality conversion-focused lead capture popups, form, sticky bars, etc.

Let’s find out how to use optinmonster to enable content locking on your site.

Step 1: Install and activate optinmonster WordPress plugin

First, you need to install and activate optinmonster plugin on your WordPress site then create an account on optinmonster site.

Once the plugin is activated, go to your WordPress dashboard and click on optinmonster from the left side of the screen.

You will be now redirected to a new screen where you will be asked to Authorize your optinmonster account.

OptinMonster Authorization

Click on the Authorize optinmonster button. You will now be prompted to log in to your optinmonster account using your login credentials.

Next, connect to WordPress option, click on it now you should have a dashboard where you can start creating opt-in form.


Step 2: Create your content locking option

Creating your first option with optinmonster, go to the optinmonster » campaigns » create new campaign.

Create optin with OptinMonster

Next, you will have to select the campaign type you will find an option called inline. Click on it.

You can then select a template for your opt-in.

Create a New Campaign

Once you select the template then you can name your campaign and select the website where you want the option to appear.

Click on the start building button, you can customize your opt-in by changing its fonts, color, etc. All customization options appear on the left side of the screen.

Now under the design tab select the inline settings option.

You will see different options on the left side of the screen. Toggle on the lock content below the campaign option.

Then, choose obfuscation from the drop-down if you want to blur your content or remove totally your content below the option.


Let’s go with the obfuscation option.

Next, you need to connect your email marketing service and figure the analytics settings.

Once done, save your changes and return to your WordPress dashboard and click on optinmonster. You have just created under campaign, click on the edit output settings link.

If not the next page, select the enable campaign on site option then click on the Save button.


Step 3: Display content locking option on your post

To display a content locking option form on your post, copy the shortcode from this field.

Shortcut from this campaign and paste it anywhere in your post or page.


You are done save changes and hit the publish button for the post to go live.

Now you can see the content locking in action.

This Post Has One Comment

  1. Aadarsh Roy

    Hey Kundan Sharma ,

    Excellent post with fabulous work. Your hard-work and researches are truly appreciable.

    Glad to say that you have provided helpful tips to grow an email list with content locking feature on wordpress.I really like an idea of using content locking feature on wordpress platform.Your each steps ( including images ) to add content locking option in wordpress post are so clear and providing better understanding. Following the steps will be a great helping hand and allows several user to include content locking option on wordpress blog.

    Eventually thanks for sharing your knowledge, ideas and such a fantastic post.

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