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Do you want compliance Google Analytics with the California consumer privacy act (CCPA)?
Google Analytics is a popular and Analytics tool that helps to track your site performance and audience behavior.
But the way it collects personal information of website visitors can get you into trouble if you don’t meet CCPA compliance.
In this post, I will show you how to make sure your Google Analytics complies with CCPA.
Let’s get started
What is CCPA?
If you don’t know what CCPA is, Then it’s a California Consumer Privacy Act (CCPA) a data protection law in United States.
The law came into effect from Jan 1 2020 and enforced from Jul 1,2020. The primary aim of this law is to endurance the privacy rights of residents of California.
It stands for more transparency by organizations about what personal information they collect, how they use it and whom they share it.
Here are some rights that residents of California have under CCPA Law.
Right to be informed: People of California have the right to know how a site collects, sells, and shares their personal information and data.
Right to data delete: Citizens of California have the right to get eraser data from a website.
Right to view data collected: Right to view the last 1 year of data collected.
Right to equal service and price: Website owners aren’t allowed to discriminate against customers that exercise their rights and should be given some price and service as other customers.
Who needs to be CCPA Compliant?
CCPA doesn’t apply to everyone. Your business needs to following conditions, then you will have to comply with the law.
» If your annual revenue comes from selling consumers personal information 50% or more
» Annual gross revenue 25 million or higher
» If you buy, receive or sell personal data of 50,000 or more customers
Is Google Analytics CCPA Complaint?
Well, Google Analytics is a popular traffic analysis tool for understanding how people interacting with your website.
It allows you to track how people interact with your website, but it works by accessing your website visitor’s user id and records like IP address, gender, device, and other personal information.
So it falls under CCPA explanation of consumer personal information.
Should companies disable Google Analytics for CCPA?
No, you can make a few changes to ensure Google Analytics complies with the requirements of CCPA.
How to make Google Analytics CCPA compliant?
Here’s the step by step guide you need to follow.
Step 1: Install Monsterinsights and EU compliance add-on
Monsterinsights is a well-known WordPress plugin for Google analytics. You can easily fulfill the needs of new CCPA law by installing it’s EU compliance addon.
EU compliance addon allows you to automate different processes to meet CCPA.
For instance, you can easily anonymize or disable personal data tracking in Google analytics with a click of a button.
Here’s what you can do with the add-on.
★ Anonymize user’s IP address
★ Disable user IP tracking on Google Analytics
★ Disable demographic and invest report
★ Automatically disable author tracking Google Analytics and custom dimension add-on
★ Allow AMP addon user to agree with the Goole AMP consent box
★ Easy to integrate with CookieBot and CookieNotice.
To do this, access the addon, go to insights » addons » EU compliance. Then install and activate the addon.
Once the add-on is activated go to the insights » settings » engagement and then scroll down to EU compliance.
Step 2: Create an opt-out consent box
Now, you will need to create an opt-out consent box. That’s because one of the rights in CCPA is that users can opt-out from websites by sharing their data in third parties.
CookieBot scans your site and creates a cookie declaration link that you can place on your website. It also helps to create a do not sell my personal information document that you can link to make sure you comply with CCPA requirements.
You can inform your visitors that the site they are using uses Google Analytics.
Then, disable what personal information Google Analytics collects from visitors. You will have to explain the purpose of the data you collect, how you use it, and whom you share with.
CCPA has been enforced by law from July 1, 2020, and applicable to all businesses that provide web service to California citizens.
Well, if you meet the requirement for CCPA and use Google Analytics then using Monsterinsights you can easily comply with the new law.
I hope this post was helpful to you. If you have any questions and suggestions, do let me know in the comments below.