Last Updated on February 15, 2024 by Kundan Sharma
Email Marketing is considered as one of the profitable online marketing. It has been seen if you invest $1 in email marketing then will get an average return of $4, so the profit margin is very high.
But, to achieve this kind of profit you need a robust feature email marketing automation software.
There’re hundreds of tools & software for email marketing for content creators, small businesses, and agencies & brands.
Choosing the right email marketing tool is very important because it defines how successful your email campaign & sales.
Here are something you should need to look at before choosing any email marketing software:
- Higher email delivery rate.
- Easy to use a powerful autoresponder.
- Modern email editor with custom templates.
- Easy to implement work follow automation.
- Look for features like A/B testing, segmentation, subscribers, tagging, and retargeting.
- Integrate with other third-party tools
- Contact support to get help if you stuck to anything.
- so on.
Well in this article, every email marketing tool has these above-given features. You can pick any of these for your email marketing.
Whether you are a blogger, small business owner, agency, or running an e-commerce store. You’ll find one that matches your requirement.
1. Keap
Keap is a CRM and sales and email marketing platform that help you to grow your sales.
It allows you to collect contacts which you can short in the segment list in CRM to send the right message to the right people.
Keap let their user follow up and engage with prospects and send emails to convert them in paying customers.
The best thing is it works as a complete marketing tool, let you send emails, make calls, and SMS from the desktop as well as phone.
So, you could able to get more sales in your business with email marketing & SMS marketing.
You can also build a sales pipeline by simply automating your sales follow-up with Keap. It’s very easy to generate repeat business with existing customers like Upsells, cross-sells, and more.
Keap allows you to send invoices to your customers and get paid with one click with native payment integrations like PayPal, Stripe, WePay, and more.
Features
- CRM and sales marketing tool to drive more revenue in a business.
- Make follow-up easy through call, massage, and SMS.
- Allow storing prospects information on desktop and as well as mobile.
- Easy marketing automation to follow up leads automatically.
- Drag and drop advanced campaign builder.
- Collect leads through forms and landing pages.
- Support payment integration such as PayPal, Stripe, and WePay.
- Pay now button on invoice to get instant payment.
- Track your current and post payments.
Pricing
Keap has 3 pricing plans; Keap Grow, Keap Pro, and Infusionsoft. In every plan, you’ll get 500 contacts and 1 user support.
Keap Grow: This plan costs you $79mo but you can get it $40/mo for the first 3 months. Click here to activate the deal.
Keap Grow plan is best suited for startups and new businesses for managing their clients at one place.
This plan comes with features like Client management (CRM), Email Marketing, Business phone and text massaging, Appointment quotes, Invoices and Payments, and Marketing automation.
Keap Pro: This is the best value plan that comes with some more features. Keap Pro cost is $149/mo but can you can get it for $75/mo for the first 3 months.
Best suited for established, service-based business or create repeatable sales to get consistent revenue in business.
Keap Pro comes with everything in Grow plan with marketing and sales automation, recurring payments, landing page builder, smart forms and reports, and advanced sales and marketing automation.
Infusionsoft: This is the most expensive plan of Keap costs you $199/mo but you can get it $100/mo for the first 3 months.
Infusionsoft includes client management (CRM), marketing and sales automation, lead scoring and company records, advanced reporting & analytics, and advanced sales & marketing automation.
2. Convertkit
Convertkit is a popular email marketing tool amongst bloggers and online marketers.
When you do an online business then you need to build an email list of your audience so, you can target them later with email marketing automation for getting sales that Convertkit does very well.
It helps you to build email lists and automation through signups forms, landing pages, embedded forms, and popups. Convertkit is well known for its powerful easy to use autoresponder that allows users to build email campaigns using drag and drop automation builder.
You can easily build an email campaign in the mindmap format. Convertkit is built by a formal blogger Nathan when he was looking for an email marketing tool for his blog but didn’t find a good one then he decided to build one himself.
I used Convertkit and the best thing I liked that tagging, segmenting, and grouping email subscribers very easily compared to some other tools such as Mailchimp and Aweber.
There’s one unique feature you will get in the ConvertKit unlike other tools, it doesn’t count a unique email twice which means a person subscribed to your different email lists counts as one.
Well, Convertkit comes with a beautiful email signup form and landing page which you can customize to easily match your website design.
But, Convertkit email editor is very basic doesn’t have many pre-built email templates like in Mailerlite.
You will have the analytics report that is very basic, able to see starts, open rate, click rate, and subscribers, other reports like social media, eCommerce conversion, and bounce rate are unable. Check out, Convertkit Discount.
Features
- Email marketing automation.
- Signup forms and landing pages help to get more leads.
- Email tagging & segmenting option to build targeted email list.
- Provide value with free downloads.
- Connect your favorite marketing tools.
- In-depth analytics reports and starts of email campaigns.
Pricing
Convertkit offers 3 plans; Free, Creator, and Creator Pro.
Free: Convertkit is always free for up to 100 subscribers but, this plan has limited features such as autoresponder, automation and reports are not included.
Creator: This plan cost is $29/month and best suited for the online creators, plan includes a 1000 subscribers limit, send email broadcasts, unlimited landing page & forms, sell digital products and automated funnels & sequences.
Creator Pro: This plan is suitable for professionals and businesses, the cost is $59/month. Creator Pro has some advanced features like Facebook custom audience, new subscribers scoring, newsletter referral system, and advanced reporting.
3. GetResponse
GetResponse is another popular email marketing software, describing itself it’s an all-in-one marketing platform that has multiple tools and features such as automation, CRM, landing pages, and even a webinar option to run your webinars.
Let’s talk about its email marketing and CRM features, allow users to create beautiful responsive emails with the help of drag and drop builder, no coding required.
GetResponse autoresponder is a very powerful, easily design email sequence and sent automatically to subscribers based on the scheduled time.
Autoresponder lets you generate more leads and sales by putting in minimum effort. You can schedule welcome emails, followups, and promote products, etc.
It has advanced list building and segmentation options to nurture your email list.
Using the GetResponse conversion funnel you can easily create sales funnels from dozen of available templates.
However, you can either build one from scratch or choose a pre-build and customize it according to your requirement.
On another side, there are hundreds of email templates to choose from and those are editable too using the GetResponse WYSIWYG editor to customize email templates as per your website design.
These templates are well designed and optimized for generating conversions through email marketing so, you only need to replace the existing words and images with your own.
GetResponse has decent customer support 24/7 and if you prefer other languages rather than English then it has email support in 8 languages.
Features
- Create beautiful & responsive emails.
- Drag & drop email campaign builder.
- Pre-designed high conversion-focused templates.
- Autoresponder for sending messages automatically to subscribers.
- List building & segmentation option to send the right emails to the right set of audiences.
- Pre-build landing pages & signup forms for getting leads.
- The newly web push notification.
- Compatible with eCommerce stores like Shopify, Eccommerece, and more.
Pricing
GetResponse has 4 pricing options; Basic, Plus, Professional, and Max. You can try any of these plans for free for up to 30 days, no credit card required.
Basic: This plan starts from $15/mo with includes email marketing, autoresponder, unlimited landing pages, sales funnels, and more.
Plus: This is the most popular plan of GetResponse, cost is $49/mo. Plus plan is suitable for generating leads and growing your profits with email marketing.
This plan has everything in Basic and includes automation builder, webinars (up to 100 attendees), sales funnels, webinar funnels, and more.
Professional: This plan starts at $59/mo and best suited for businesses or those who want all of the GetResponsive tools.
The professional plan has everything in Plus and includes unlimited automation builder, web push notification, webinar (up to 300 attendees), unlimited webinar funnels, and more.
Max: This is a custom plan, best suited for agencies and large businesses. It comes with transactional email, dedicated support, dedicated IP address, webinar (max up to 500 attendees), and more.
For knowing the price of the max plan you will need to leave a quote to their support team, they will create a custom plan for you according to tools you required.
4. Drip
Drip is the best email marketing software for eCommerce websites. It enables you to grow your eCommerce brand by customer acquisition and retention.
It was founded in back 2013 as an email opt-in widget, over time drip evolved into a full marketing automation platform for the eCommerce business.
Leadpages acquired it in back 2016, a popular landing page builder software company.
Its easily compatible with your favorite eCommerce platforms such as Shopify, Magneto, WooCommerece, and more.
It has been using by 27,000+ marketers across globally such popular brands like Craft, Polaris, Spice house, and so on.
Drip helps to attract more customers online through high converting signup forms, also helps to turn one-time customers into repeat buyers.
You can also send engaging emails with the help of Drip visual editor and personalize emails by adding recommended products, top-selling products, abandonment cart, discount, and more.
Drip integrates with Facebook custom audience to more targeted analytics you have for your eCommerce store. Marketers can create custom ads with Facebook and then, start targetting them on Facebook who has visited your store before but didn’t buy anything.
Drip provides users live chat and email support, live chat support is available for only paid plans during regular business hours (Monday to Friday, 9 a.m – 5 p,m), you will have also email support in case you needed.
Features
- Allow adding recommended, popular, abandonment cart products in email.
- You can customize email content for every subscriber.
- Provide forms, widgets, and popups to capture new leads.
- 90+ integration supports to connect if with your favorite tools.
- Segment builder that allows creating groups of subscribers to send targeted emails.
- Split A/B testing emails.
- Retargeting customers on Facebook, Instagram, and SMS.
- Customer support on live chat and email.
Pricing
Drip plans start at $19/month for up to 500 contacts includes unlimited emails send, unlimited account users, email support & SMS, split A/B testing, visual workflow builder, and so on.
However, you can try Drip for 14 days completely free.
5. Hubspot
Hubspot is a popular software for marketing, sales, and services that helps businesses to scale. It was founded by Dharmesh Shah and Brain Halligan in back 2006.
Hubspot is an all in one marketing platform that helps businesses of all sizes in inbound marketing campaigns.
It is trusted by the worlds leading brands like Trello, SurveyMonkey, Monday.com, and more. Hubspot is an all in one marketing platform that offers Marketing Hub, Sales Hub, Service Hub, and CMS Hub.
These tools help you to manage blogs, SEO, social media, email marketing, website analytics, and more other things.
You can also add live chat, landing pages, forms on websites to get leads on automation. When comes to sales management, Hubspot has some best features to offer, you can simply save the information of your customer in the dashboard and follow up through sales email, call, and SMS.
It has offered a mobile CRM application that enables you to manage your contacts, deals, and tasks from one place.
Hubspot has award-winning customer support, gives you 24/7 customer service on live chat, email, and phone, the support team always ready to help you out if you face any issues.
Features
- Hubspot tracks calls, emails, and meetings automatically.
- Book appointments & meeting scheduler.
- Social media management software to connect with the right people.
- You can create high converting landing pages for campaigns.
- Lets you connect with customers through live chat and calls.
- Sales automation tools to generate leads on automation.
Pricing
Hubspot basic plan called Starter Growth Suite starts at $50/month for 1000 contacts includes all marketing, sales, CRM software needed for growing your business.
This plan is ideal for capturing and converting leads, organize communications, and improving your sales process.
Conclusion
Well, there are lots of email marketing tools out in the market, some are popular and affordable while others charge a high monthly rate with average email automation.
So, if you think an expensive one works best for you then you are completely wrong.
Because, price doesn’t define value especially when you look for software.
I have created this list after using several email marketing tools like GetReposne, Mailchimp, Convertkit, Aweber, and more.
If you want to know my take then I highly suggest Connvertkit for email marketing, it’s the most popular tool in online creators.
You can try it for free up to 1000 subscribers with decent features, get it for free.
If you have looking for an email marketing tool that comes with a CRM feature then you can go with Hubspot and Keap.
Drip is best for eCommerce email marketing.
I hope this post helped you to choose the best email marketing tool. If you have any questions & suggestions, do let me know in the comments below.
