Keyword research one of the most important ranking factors you should choose the right keywords carefully. Day to day keyword research getting more complicated due to lots of competition. So in this article, I’m going to share with you tips to find profitable keywords for your blog post.
Table of Contents
How to Choose The Right Keywords for Your Website
1. Go For Long Term Keywords
If you really want to rank your blog post quickly in google then long term keywords are the best.
Most of the peoples go for the short-term keywords but there is so much competition and it’s not easy to rank in the top 10 results.
Do you know 70% of the time people search for long-term keywords in Google? So don’t think you will get less traffic when you will target the long term keywords. They drive a high conversion rate compared to short and mid terms because they are more specific.
Here are some good examples of long term keywords.
“Cheap hotels in Bangkok”
“Winter clothes for baby girl”
“Online image editing tools for bloggers”
These types of long-term keywords rank easily you only have to choose a long-tail keyword and create an awesome blog post.
And you will see your post get a higher ranking in google.
Do you know most of the searches that happened on google are local searches?
People search on google to find out local business and service.
Actually, it’s less competitive than the global search and local searchers are also converting in the paying customer.
If you are operating locally then you should have to focus to rank for local keywords.
Because global searches will not add any extra revenue in your business.
You should need to go for this type of keywords for example
“Cheap hotels in Babylon”
“Plumbers in Texas”
“ AC gyms in park street”
I think you would get the ideas that I mean about choosing local keywords.
3. Think Like a Customer
If I tell you keyword research is not as useful as like before 3 or 4 years ago.
These days marketers and SEO experts try to find out searcher intense.
That means what peoples will be going to type in search engines like google.
There is so much competition in already ranked keywords. If you go for them chances are you will get less majority of visitors due to heavy competition.
It’s better to know the searcher’s intent and find new trending topics that peoples are searching.
4. Analysis of Competitors Keywords
Ranking in Google does not only depended on you it also depends on what your competitors are doing.
You should have to analyze competitor’s keywords and also try to rank for targeted keywords of them by creating better content than your competitors.
For analyzing keywords of your competitor you can use a tool like Ubersuggest(it’s a free) tool.
Simply place the URL of your competitor in the search box and click on the search button.
It will show you all Top pages which are driving traffic to your competitor’s website.
Now you need to click the view button of a particular ranking, page to know the target keywords.
It will show you all the keywords for this page ranking.
Now it’s your turn to use these keywords in your new and better blog post on the same topic.
5. Use Keyword Research Tools
Keyword research tools are one of the best ways to choose the right keywords for your blog post.
They show the average monthly search of keywords with SEO and paid difficulty to get rank in the search result.
There are so many good keyword research tools such as Keyword Planner, Long Tail Pro, Ubersuggest, SEMrsuh and etc.
You can use these tools to get the keywords ideas for your blog post.
I have already written a post on how to use google keyword planner that will help to choose perfect keywords. I recommend you to use SEMrush, it’s one of the best keyword research and SEO tool which help site to rank higher in search results. Click Here to use SEMrush for 7 days of free trial.
6. Get Keywords Idea From Google
Whenever you search on google and type something in the search box you will see that google suggest you some extra keywords which are peoples are searching often.
Here for example:
I have a search in google “how to make a blog” and it shows me “how to make a blog on WordPress” that indicate that peoples are searching for this keyword.
You can take keyword ideas from google suggestions.
Now it’s time for the LSI keywords it’s much similar to the auto-suggest. You can see the LSI keywords bottom of the top 10 results of Google.
Some LSI keywords examples:
I have searched “how to start a blog” and Google shows me some extra related searches such as
“How to create a blog on blogger” how to create a blog on WordPress” how to create a blog for free and make money” and etc.
7. Use Search Console
Most of the bloggers don’t know the power of search console, it’s one of the best tools provided by Google for webmasters.
Which helps you to find out perfect keywords from your website and blog.
Search console shows you all keywords which for your blog got impression and clicks.
You can simply choose those keywords which are getting more impression and add them in your blog post.
It will boost your traffic over time.
I personally use this method to rank my blog post higher in search results.
If you really want to get rank your keywords in the search engine then you should need to follow these above-given tips to choose before any keyword.
These keyword research tips will help you to take the targeted and low competition keywords.
I hope this post was helped you to choose the right keywords for your blog posts. If you have any suggestions. Let me know in the comments.
Hi, I am Kundan Sharma Founder of this blog Blogging Spark. I’m a passionate Blogger and Digital Marketer. Who share useful content that helps you to build a profitable Blog to make passive income online.