Last Updated on February 23, 2025 by Kundan Sharma
Are you looking for best SEO audit tools? If yes, then you are on the right post.
If you want to get better rank in SERP results, you should run a regular SEO audit of your site.
A SEO audit software help you to find out why your website is not getting rank in search engine like Google. It pointed out issues like broken links, slow loading speed, https redirects and many more things.
I have tested various SEO audit tools in the last few years of my blogging journey. Some of them are really useful.
On the other side, some are very expensive for what they offer.
In this post, I will be sharing with you 10 best SEO audit tools out there. I have personally tested and tried some of them. I will point out every tool’s key features and benefits.
Let’s dive in,
1. SEMrush
SEMrush is the most popular SEO tool used by over 5 million people all over the world.
It has all-in-one SEO tools like site audit, Domain overview, keyword research, backlink checker, and more.
When it comes to site audit, scan your site for 130 + technical SEO parameters to show you accurate data about related issues within your site.
It is a premium SEO tool that is used by professionals and agencies. SEMrush site audit reports are insightful and accurate.
When you scan your website in SEMrush, it shows metrics like site overall health, errors, warnings, broken links, and more.
You can check each of them one by one to get detailed reports and suggestions on how to solve them.
Its backlink analysis tool shows you the complete link profile of your and your competitors which also opens the door for finding link-building opportunities.
I like the keyword magic tool that helps you to get new content ideas that can boost your content strategies.
No doubt, SEMrush is a great tool but it is an expensive tool, so it might not be suitable for everyone.
However, it is the best tool for SEO audits and is suitable for professionals and agencies.
SEMrush Key Features
- Site audit tool to get detail a report about site health, broken links, errors, warnings and performance.
- Keyword magic tool to find content ideas
- Its backlink analysis lets you monitor and track backlinks of your site as well as competitors
- You can track the ranking for specific keywords
- It has a keyword research tool that lets you analyze keyword volume, CPC, competition, and more
- It helps you to optimize content SEO by analyzing top-ranking pages to give keyword suggestions and readability score.
SEMrush Pricing
SEMrush offers 3 paid plans:
1. Pro Plan: the plan costs you $139.95 per month. This is the basic plan of SEMrush which is really designed for bloggers, SEO experts, and affiliate marketers.
The Pro plan comes with 10,000 results per report, 3,000 reports per day, 5 projects, 50 keywords to track, and 100,000 pages crawl amount.
In this plan, you will get access to SEMrush basic tools like keyword research, competitor analysis, site audit, backlink analysis, and more. You can also drive Pro plan 14 days for free.
2. Guru Plan: this is the most popular plan from SEMrush. It is best suited for agencies and mid-size businesses. The plan cost you $249.95 per month.
Guru Plan has everything in the Plan plan plus; content marketing toolkit, historical data, device tracking, looker studio integration and more.
The plan lets you manage 15 projects, 30,000 results per day, 5,000 reports per day, 1,500 keyword track, and more.
3. Business Plan: the plan is ideal for agencies. Business plan cost you $499.95 per month. The plan has to offer 40 projects, 5,000 keywords to track, and 50,000 results for report
Business plan gets you some advance tools like share of voice, API access, PL analytics, free migration and more.
2. SE Ranking
SE Ranking is a well known SEO audit tool. It is flexible, PGT use and affordable SEO tool that scan your website pages in just few minutes depending on number of pages on your site.
It shows you everything from recommendations to how to fix site issues.
SE Ranking will scan for problems that might be effective search ranking like:
- Robots.txt
- SSL problems
- 404 error pages
- Low site loading speed
- Redirects
- Crawl errors
- Duplicate content
And more
It tests a site on 130+ SEO factors and a checklist to give in-depth insights about your website performance.
You can follow SE Ranking’s practical suggestions to resolve the page SEO issues.
If you serve to clients, then you can download the report and share it with them. Its report builder lets you collect data from all SE Ranking SEO tools.
SE Ranking is really great and affordable alternative to SEMrush for SEO audit. It has some other SEO tools like keyword analysis, backlink checker, SERP audit, and Competition analysis and more.
Key Features of SE Ranking
- It checks your site on 130+ SEO parameters, which helps to identify and fix every SEO issue
- SE Ranking interface is very easy to use compared to its competitors like Moz, Ahrefs, and SEMrush
- The tool also offers a backlink shaker to get detailed backlink reports of a site and able to see domain and authority, anchor text, follow and nofollow links, number of referring domains and lost backlinks
- You can Discover basic keyword data like number of searches per month, difficulty score, keyword suggestions, cost per click, and organic results
- The tool allows you to do competitive research, and create and manage multiple SEO projects
- Lets you visualize SEO data and download and share it with clients
SE Ranking Pricing
SE Ranking offers three paid plans; you can try these plans 14-day for free. No need to share credit card information.
1. Essential Plan: this is the basic plan of SE Ranking. The plan first you $52 per month. In this plan, you get 5 projects, 1 manager seats, rank tracker, competitive & keyword research, backlink checker and more.
Essential plan is best for individual SEO experts.
2. Pro Plan: the plan costs you $95.20 per month. The plan is best suited for agencies and small business owners. SE Ranking Pro plan offers 3 manager seats, 30 projects, on-page analysis, historical data, share of voice metrics, and more
3. Business Plan: the plan costs you $259 per month. It has everything in the Pro Plus; Unlimited Projects, historical data (all time), keyword data expansion, dedicated customer support, and more. Business plan is ideal for agencies and enterprises, those who manage multiple projects.
3. Serpstat
Serpstat is a powerful SEO audit tool. With it, you can run comprehensive technical SEO audits to identify SEO errors and warnings that can affect your website ranking.
It breaks down all issues in the high, medium, and low priorities. Serpstat offers two different SEO audit tools: Site Audit and Page Audit.
Site Audit scans your complete site to quickly identify on-page SEO issues and it shows you detailed reports on how to fix them.
On the other hand, Page Audit lets you crawl the single individual page. It identifies on-page SEO errors and suggest recommendations to fix them. You will be able to see detailed reports like HTTPs, status code, length of title, length of description, meta tags, and more.
Serpstat site audit tool is very helpful and easy to use. It gives you good analysis report of technical SEO.
Apart from SEO audit tool, Serpstat comes with SEO toole like keyword research, backlink analysis, rank checker, competitive analysis, and more.
Key Features of Serpstat
- It crawls all pages under the site and fixes the issue that affects SEO
- Do keyword recharge to find possible and low-competition keywords
- Lets you audit individual pages so you can improve the performance of your blog posts
- It offers a rank tracker for SERP analysis
- Spy on your competitors and create strategies
- Share SEO reports with clients
- It has AI content generated to create title and meta-description
Serpstat Pricing
Serpstat comes with 3 paid plans; Individual, Team, and Agency.
1. Individual Plan: the plan costs $50 per month. This plan is for individuals and freelancers. The plan lets you manage up to 5 projects, 100 searches per day, 2,000 results per report, 2,000 backlink results per report and more.
You can do site audit up to 5 websites, 30,000 pages to audit and 5,000 maximum pages per scan.
2. Team Plan: the plan starts from $100 per month. This is the most popular plan from Serpstat.
Idealy team plan is best suited for professionals and teams. In this plan, you can track 500 searches per day, and 10,000 results per report.
You can audit up to 150,000 pages. You can try Team plan 14-day for free. No credit card required.
3. Agency Plan: the most expensive plan of Serpstat. The plan costs you $410 per month. This plan is ideal for marketing agencies and enterprises.
The plan lets you perform 50000 serches per day,10,000 results reports, and more. The plan allows to audit unlimited pages and give you advance features like phone support, and data engineer consultation.
4. Moz Pro
Moz Pro is a widely used SEO tool for site audits. It was founded in 2004 in Seattle. It lets you crawl your site to track the technical and on-page SEO issues.
Moz weekly crawls your site to find issues like warnings, redirections, critical error,s and more. You can also crawl the site whenever you want to fix issues instantly.
Its rank tracker tool scraps search engines like Google and Bing to get your website ranking results.
The one feature I like the most about Moz Pro, is Keyword Gap tool, which allows you to discover which keywords your competitors are targeting and compare them with your site.
Key Features of Moz Pro
- Site crawl feature to find technical and on-page SEO issues
- For a keyword explorer tool that analyses search volume, ranking difficulty, CPC, and more
- The automatic site crawling feature keeps you updated with the latest site issues and warning
- Keyword gap tool to find content opportunities
- Create custom reports that you can share with your client
- Competitive research tool gives you complete insights about competitors’ SEO strategies
Moz Pro Pricing
Moz Pro offers 4 paid plans, you can subscribe to them either monthly or yearly. When you subscribe to the yearly plan, you will get an extra 20% off.
Moz Pro offers a complete 30-day free trial.
1. Starter Plan: the plan costs you $49 per month. The plan is designed for individuals and small businesses. You will get features like 1 member, 1 tracked site, 50 tracked keywords per month, and 20k pages crawled per month.
2. Standard Plan: the plan for $99 per month. The plan is best for small businesses. The plan offers 1 user support, 3 tracked sites, 300 tracked keywords per month and 400k page crawls per month.
The plan has all the standard SEO tools, such as keyword research, backlink analysis, Moz Bar premium, site tracked, and more.
3. Medium Plan: this is the most popular plan, which costs you $179 per month. Medium Plan offers 2 user, 10 tracked sites, 1,500 tracked keywords and 2M pages crawl per month.
4. Large Plan: this is the most expensive plan from Moz Pro. The plan costs you $295 per month. The plan comes with 3 users, 25 tracked sites, 3000 tracked keywords per month, and 5M crawl per month.
5. Sitechecker
Sitechecker is an easy-to-use SEO tool to enhance the performance of your site. It is a must-have toolkit for bloggers, affiliate marketers, and agencies to track and manage site SEO performance.
Its on-page SEO checker crawls your site with just one click and gets you technical SEO audit reports.
It shows you problems like broken links, missing tags, slow-loading pages, crawl errors, duplicate content issue, and more.
The site monitoring system option tracks your site SEO performance in real-time and notifies you via email.
For example, if someone broke a link or modified robots.txt then you will get an instant alert.
It integrates with Google search console, which helps to track website performance in search results.
Sitechecker has limited SEO tools to offer compared to SEMrush and Ahrefs, you won’t get major SEO tools like competition analysis, backlink checker, and more.
However, Sitechecker is good at one thing, which is site audit. Sitechecker plans are very affordable starting from only $59 per month.
Key Features of Sitechecker
- Audit your site in just one click
- Highlight SEO problems like missing tags, broken links, slow page loading, crawl error, and more
- Do keyword tracking by location and device in real-time
- Offer keyword suggestion tool to find search trends and keyword ideas
- Real-time website monitoring that notifies you instant via email if anything major changes in the site
- Integrates with Google search console to provide deeper insights
- You can download branded PDF reports
Sitechecker Pricing
Sitechecker offers 3 paid plans; Basic, Standard, and Premium. You can try these plans 14-day for free.
1. Basic Plan: the plan cost you $55 per month ($50/movie when billed annually). The plan is good for individuals and bloggers. In this plan, you will get access to 3 websites, 10,000 pages, 1000 keyword to track, and unlimited users for project.
You will also get cool features like site audit, rank tracker, site monitoring, and keyboard research.
2. Standard Plan: the plan costs $149 per month. It would cost you $125/mo. When billed annually. The plan has to offer 20 websites, 50000 pages, 3000 keyboard to track, and unlimited users per project.
3. Premium Plan: $349 per month. When billed annually it would cost $291/mo. The plan is best suited for agencies and teams. The plan comes with 10 websites, 2,000,000 pages, 10,000 keyword to track and unlimited users per project.
6. Ahrefs
Ahrefs was founded in 2010 by Dmitry Gerasimenko. Currently, Ahrefs is one of the best SEO tools in the market, which is used by most of bloggers.
With its site audit tool you can get in-depth website insights like health score, internal & external links, overall site performance and HTTPS redirects, and more.
As soon as you sach your site in its backlink checker tool. You will see a complete profile of your site that shows you new, lost, broken, dofollow, and nofollow links.
The data is accurate because Ahrefs updates the backlink database every day.
When you analyze a keyword, you can see the current top-ranking pages and you can also compare this site’s links profile with your own site.
Key Features of Ahrefs
- Keyword research tools that help to find easy-to-rank keywords
- The Site Explorer lets you analyze your site backlink profile
- Rank tracker tool helps to track top-performing pages
- You can analyze your site’s technical SEO issues
- Get notified when you gain or lose backlinks
- Content Explorer tool to find content creation ideas
- Fine backlink-building opportunities by reaching out to the site owners
Ahrefs Pricing
Ahrefs offers 4 different pricing that suit everyone. You can try its webmaster tool for free.
1. Lite Plan: the plan costs $125 per month. Lite plan is ideal for small business and individuals. The plan offers 5 projects, 6 months historical data, track 750 keywords, 100,000 crawl credits, 500 credits per user, and more.
2. Standard Plan: the plan costs you $249 per month. The plan is best for freelancers, SEO professionals, and mid-size businesses. Standard plan has everything in the Lite plan, plus 20 projects, 2 year of historical data, track 2000 keywords, 500,000 crawl credits, and unlimited credits per user.
3. Advanced Plan: the plan costs you $449 per month. This plan is specially designed for marketing agencies. Advanced plan has everything in the standard plan plus; 50 projects, 5 years of historical data, track 5000 keywords, 1,500,000 crawl credits, and more.
4. Enterprise Plan: the plan costs you $1499 per month. The plan has everything in advance plan plus API access, SSO & Enterprises grade security, site log, unlimited historical data, and forecasting & trends.
Read More Articles:
- 10 Best Keyword Research Tools in 2025 [Free & Paid]
- 10 Best Backlink Checker Software to Spy on Competitors
7. Screaming Frog SEO Spider
Screaming Frog SEO Spider is desktop-based website crawler application, which you download on your computer before use.
It shows you on-site SEO issues like short and long site title, find broken links, redirects, duplicate content, and more.
You can install Screaming Frog on the desktop for free. The free version lets you crawl up to 500 URLs. If you want to crawl more URLs then you need to upgrade to paid plan.
It is different from Cloud-based SEO audit applications, doesn’t limit your crawl, and gives you complete control.
As soon as you enter site URL, it starts crawling and finding technical issues in the site.
You can also connect Google Analytics, and Google Search Console to fetch user performance data.
Its auto-schedule audit option lets you schedule SEO audits weekly or monthly and you can also export crawled data to Google Sheets and Excel.
Key Features of Screaming Frog SEO Spider
- It crawls and Audits your side to find on-page issues
- You can install screaming frog on Windows, Mac, and Linux
- The crawler find broken links, temporary and permanent directs, duplicate contents, and more
- XML sitemap generation and validation
- You can do advanced robots.txt testing and analysis
- Integrates with Google Analytics and Google Search Console
- Schedule crawl at preferred intervals and export data to Google Sheets
Screaming Frog SEO Spider Pricing
Screaming frog plans are very straightforward.
1. Free Plan: the plan allows you to crawl up to 500 urls. The plan is ideal for small websites. You won’t get access to advanced crawling options in the free version.
2. Paid Plan: the plan costs $259 per year. The plan has features like unlimited URL crawling, advanced crawling features, JavaScript rendering, API integration, free technical support, Google Analytics and Search Console support.
8. SEOptimer
SEOptimer is a free SEO audit tool. It is an easy-to-use online to that lets you find out the SEO issues that could cause your search engine ranking.
SEOptimer gives you score based on your side issues. You will able to see issues like SEO, Usability, Performance, Social and Security.
If you are running an SEO agency, then you can upload your logo and company details to create branded PDF reports to share with clients.
its white-labeling SEO reports are available in multiple languages, including Spanish, French, Germany, and more.
SEOptimer is popular for SEO auditing. However, it has a comprehensive suit of assure to such as keyword tracker, keyword research, backlink research, backlink monitoring and more.
Key Features of SEOptimer
- SEO Crawler to scan every web page of your site to find out on-page and technical issues.
- Generate comprehensive white-label reports
- It’s a keyword-tracking tool that tracks the performance of your favorite keywords in search engine.
- Monitor the backlink profile of any website
- The link monitoring to notify you when you get a new link or a lost one
- Generate thousands of branded SEO audits
- API support to integrate into the workflow
SEOptimer Pricing
SEOptimer offers free website audit, but if you want advanced features then you have to try one of its premium plans.
1. DIY SEO: the plan cost $29 per month. The plan works on Simple do-it-yourself that crawl your site and SEO technical issues.
2. White Labeling: the plan cost $39 per month. This plan is designed for marketers and professionals. The plan has everything in DIY SEO plan plus, generate white label PDF reports, 15 language support, and crawl multiple sites.
3. White Label & Embedding: plan cost $59 per month. The plan covers all White Labeling Plan features plus custom embedded audit form to generate leads.
9. Google Search Console
Google Search Console is one of the best SEO tools offered by Google.
It helps website owners and SEO professionals identify and fix SEO-related issues.
Data given by the search console is super accurate compared to other tools like Screaming Frog and SEOptimer.
There are some drawbacks of Google search console like it won’t suggest what to optimise on web pages. Unlike other tools, it doesn’t look at on-page issues such as title tags, descriptions, internal links, and more.
You need permission to access the property to audit, so you can’t edit your competitor’s website.
It is a beginner-friendly tool, you should always look at your search console dashboard to find and resolve issues.
You must learn how to use Google Search Console properly before going after other expensive and hard-to-use SEO audit tools.
Key Features of Google Search Console
- Real-time URL inspection and index tool
- See how the site performs in Google search
- Get complete insights into how Google crawls on these pages.
- The core web vitals let you audit your site performance like loading speed
- Able to see the search queries and click
Google Serch Console Price
Google search console is free to use.
10. Surfer SEO
Surfer SEO is a content optimization tool that optimizes content for search engines.
It gives you real-time content optimization suggestions while you are writing and editing the content. It doesn’t do technical as you audit like other tools have mentioned in this article. It is a great tool for audit content.
All you need to do is enter the keyword you are looking to rank for, and then it will analyze SERP results and suggest how to optimize your content.
It shows you optimized suggestions inside the content editor that you can follow to improve the quality of content.
Key Features of Surfer SEO
- It gives real-time content optimization suggestion to improve your score
- Get suggestions on how to improve your entire blog post
- Real-time content edited tool to optimize blog post
- Use AI to add relevant terms and phrases
- Comes with an internal linking tool that identifies opportunities to link to other blog posts
Surfer SEO Pricing
1. Essential Plan: plan starts from $79 per month. In this plan, you can track 200 pages, write and optimise 360 articles for a year, and invite up to 5 teammates.
2. Scale Plan: the plan cost $175 per month. The plan has everything in the Essential plan, plus track 1000 pages, write & optimize 1200 articles per year and invite up to 10 teammates.
All plans offer 7 day money-back guarantee.
Final Thoughts
An SEO audit tool helps you to find out issues that prevent your side from getting a better rank in search engine.
Above, I have listed some of the best SEO audit tools that are available in the market.
These tools can help you to perform on-page and technical SEO audits. And also gives you a comprehensive report as well.
Some tools are right for you how to resolve issues.
I highly suggest SEMrush, which is an all-in-one SEO tool that offers tools like site audit, domain analysis, backlink checker, competition analysis, and more.
I hope you liked this article. Let me know in the comments which are your favorite SEO audit tools?
