8 Best Email Marketing Tools & Platfroms in 2024

Last Updated on December 23, 2023 by Kundan Sharma

Email Marketing Services For Bloggers
When we come to do business online emails are important. We need to collect the targeted emails of site visitors to promote our products and services to them directly in their mailbox.

Some peoples think email marketing is not worth it like before but that’s not true.
If you are able to get some targeted emails then, of course, you will be able to make some sales in the future from your list.

Why Do You Need a Better Email Marketing Service?

A better email marketing service helps you to promote your service to people effectively. You can run an email campaign only with the best email marketing tool that gets you more leads.

You can make better and more beautiful sign-up forms to collect emails from the site visitors so later you can send guides, services, offers, and deals,  in these ways you make sales over time from your subscribers.

A good email marketing service also shows you the stats of your email campaign and how your email marketing growing.

So keep in mind, that if you want to grow your site and business with email marketing. You should have the best email marketing tool. There are lots of tools online that make it hard to choose the right one.

That’s why in this article, I am going to share with you the 8 best email marketing services for bloggers, so one of these you can use to start your e-mail marketing.

Top 8 Email Marketing Services for Bloggers

Email Marketing Tool Suitable For Link to Buy
1. GetResponse Who wants more than an email marketing service, get you extra tools like Webinar Hosting, Landing Pages, Sales Funnels and etc. Try GetResponse
2. Aweber Who wants to start email marketing for free, Aweber always free up to 500 subscribers. Try Aweber
3. Moosend Best affordable email marketing tool for beginners Try Moosend
4. Convertkit Best email marketing software and automation tool for Bloggers and Marketers. Try Convertkit
5. Mailchimp Best Free email marketing tool for beginners with decent features. Try Mailchimp
6. ActiveCampaign Suitable for uses who looking for advanced email autoresponder and broadcast. ActiveCampaign
7. OptinMonster For collecting more leads and subscribers through Popup, Slide-in, Notification Bar and etc.  Try OptinMonster
8. Sendinblue If you want to host your bigger email list at an affordable price. Try OptinMonster


1. GetResponse

GetResponse Home
Email Marketing Software GetResponse
Features Send emails, Automate marketing, Create landing pages, Host webinars, Autoresponder, Conversion funnel, List Management, Email analytics, and etc.
Pricing The plan starts from $15/month
Visit Try GetResponse for Free

GetResponse is an all-in-one online marketing solution to grow your business. It works
 like complete marketing software with some great features.

GetResponse helps in to do email marketing which grows your email lists, increases conversion and optimizes your audience engagement with some better features like Drag-and-Drop, Email Editor, Auto Responder, Advanced Analytics, and A/B Testing.

You can also create high-quality beautiful landing pages with the use of the Drag-and-Drop tool that helps to generate conversion.
GetResponse creates responsive landing pages that work perfectly on mobile. They have already more than 100 mobile-friendly templates.
Getresponse features
You can also do the webinars with Getresponse. They provide a complete webinar marketing solution that helps you to send invites, reminders, and sales.

It’s a complete marketing automation software via which you can manage your individual customers by segments on the basis of data, needs, and action, so you can send them only targeted emails to generate leads.

Key Features of GetResponse:

» Marketing automation to engage with subscribers.

» Drag and drop landing page builder.

» Signup forms & popups.

» Lead magnet, sales, webinar, list building funnels.

» Real-time analytics report.

» You can host webinars and collect email attendee’s emails.



2. Aweber

AWeber email marketing tool


Email Marketing Software Aweber
Features Drag & drop email creation, Free templates, Landing pages, Automation, Quick segmentation & targeting, Signup forms, Marketing integration, Mobile application, and many more.
Pricing The plan starts from $16.15/month
Visit Try it free up to 500 subscribers

Try Aweber for Free

Aweber is a professional email marketing tool. It helps to create and send modern, professional, email newsletters to your audience with its powerful email marketing software and automation tool.

You can use the drag-and-drop editor to customize your forms.

Aweber drag and drop feature
It has mobile-friendly email templates you can choose any of them for your site. Aweber Analytics keeps email tracking, which helps you to know how many peoples have opened your email, clicked on the link, and come to your website.

Aweber also ensures that your messages make sure to send in it to the inbox, not in the spam folder.

It has a feature to manage your subscribers by creating subscriber segments that help you to send targeted emails to the subscribers. You can use it for free for up to 500 subscribers. Try Aweber for free.

Key Features of Aweber:

» Drag and drop email creation in minutes.

» Free Templates Library to get pre-build forms & landing pages.

» Create email automation.

» Easy subscriber management that helps to send emails quickly.

» Build an analytics report to track email campaign performance.

» Always free up to 500 email lists.

» Integrate with other apps like Zapier, PayPal, Etsy, Shopify, and many more others.

» Powerful easy use Aweber mobile application.



3. Moosend


Email Marketing Softwarē Moosend
Features Drag & drop email editor, Advanced email personalization, A/B testing, Landing pages, Subscription form, Powerful analytics report, and more.
Pricing The plan starts from $8/month
Visit Try Moosend for free

Try Moosend for Free

Moosend is an email marketing tool that is less popular than some of the big names of the industry like Convertkit, Aweber, GetResponse, and many more others.

Whatever, It’s the most affordable email marketing software in the market that is suitable for bloggers. Moosend has features like email personalization, landing pages, subscription forms, marketing automation, and others as well.

You can use its drag-and-drop email editor to create beautiful personlize emails in minutes.

Moosend email personlization

There’s also an option to conduct A/B testing and also allow arranging subscribers by list segmentation.

You can use the Moosend drag and drop tool to create beautiful signup forms which enable you to collect leads from website.

If you looking for an all-in-one marketing platform to collect and nurture your email list.

Moosend is the best tool that costs you $8/mo for up to 1000 subscribers, plan comes with features such as landing pages, transaction emails, phone support, SMTP server, and 5 team members.

The plan is more affordable than Convertkit, which starts from $24/mo. if you are a beginner then Moosend best suits your email marketing needs.

Key Features of Moosend:

» Allow creating high engage email newsletter

» Marketing automation to automate campaign.

» Built-in reposting & analytics option

» Complete drag & drop email editor

» Integrate with popular apps & tools

» Email personalization option to send unique emails

» Allow building responsive landing pages

» A/B email testing feature to get the best converting email newsletter

» GDPR compliance


Moosend starts from $8/month


ConvertKit email marketing tool

Email Marketing Software Convertkit
Features Create an email list, Email autoresponder, Templates, Create landing pages, Advanced email segment, 3rd party integration, and more.
Pricing  The plan starts from $29/month
Visit Try free for up to 1000 subscribers

Convertkit is one of the best email marketing platforms used by so many famous bloggers and marketers.
It is really more powerful than other email marketing tools out there.
I personally like Convertkit for email marketing because it has everything that you need for email marketing and it’s also very easy to use as well.

With the help of Convertkit, you can send emails to subscribe at the right time with the help of automation features. It is extremely powerful for email marketing.
You can grow your email list with the help of Convertkit.
Convertkit autoresponderYou can create beautiful forms and landing pages which look like your site design and color with the help of their edit feature. You don’t require any coding skills for this. Convertkit also shows you stats that help to know the growth of your email list and conversion rate.

They also provide a segment feature that helps to target the right subscribers. Convertkit builds with the feature to easily integrate with some other business tools.

Convertkit integrations

It is very easy to switch from your existing email marketing service to Convertkit they provide video tutorials and guides.
No doubt, Convertkit is really better than some other email marketing tools. I also have written a review of convertkit you can read this.

Key Features of Convertkit:

» Easy to use opt-in forms to collect emails.

» Readymade customizable landing pages.

» Drag and Drop editor to build & edit forms and landing pages.

» Email automation to send the right emails right person at the right time.

» Organize subscribers through tags and segments.

» In-depth analytics report to track no of subscribers, conversions, average email open rate, average click rate, and more.

» Easily connect with third-party tools.


Email Marketing Software Mailchimp
Features Create subscribers list, Email automation, Actionable insights, Free email templates, 250+ app integration, and more.
Pricing  The plan starts from $10/month
Visit Try Mailchimp free up to 2000 emails
It is a free email marketing software with just some simple features. They provide a very easy-to-use interface.
MailChimp has worked better with the online e-commerce stores and creates an ad campaign, automates helpful product follow-ups, etc.

MailChimp marketing automation tool makes sure your email gets to the right people at the right time. They targeted customers based on behavior, preference, and previous sales.

It helps to create beautiful mobile-friendly landing pages that make it easy for people to sign-up for your newsletter and buy any product easily.

MailChimp has the drag-and-drop designer to create forms that match your site style.

You can edit and design landing pages in MailChimp but the pages are not as good as in Convertkit and Aweber.

They also provide advanced analytics that shows you the growth of your business, website activity, and monitor sales with revenue reports.

MailChimp perfectly works with other tools like WordPress and Shopify etc.

Key Features of MailChimp:

» Drag and drop builder to build signup forms and landing pages.

» Ready to use campaign templates.

» Marketing automation to reach out to people at the right time.

» Real-time analytics report to monitor the campaign.

» Group your subscribers into segments.

» Mobile app to create, edit and send emails from anywhere.


6. Active Campaign

Email Marketing Software Active Campaign
Features Marketing automation, Email marketing, Send newsletters, Subscription forms, Landing pages, Segmentation, Advanced performance report, and more.
Pricing The plan starts from $9/month
Visit Click here to visit ActiveCampaign
Active Campaign is one of the perfect email marketing service providers that grow your email list and drive more sales into your business. You can send broadcast messages to lists of contacts.

Active Campaign autoresponder sends messages instant someone joins your email list. It’s perfect for the new subscribers to guide and promote your services.

You can send campaigns to contacts at different times by schedule feature. Active Campaign Drag-and-Drop feature easily helps to create attractive campaigns for your email marketing.
You will have complete control over your campaign.

Key Features of ActiveCampiagn:

» Broadcasts, Triggered, and targeted emails.

» Email autoresponder to send email series.

» Drag and drop email editor.

» Subscription forms to capture leads from website.

» Third-party integrations.

» Email split A/B testing.

Email Marketing Software OptinMonster
Features Different types of popups, Drag & drop builder, Exit-intent technology, Geo-targeting, list segmentation, Smart tags, A/B testing, Page-level targeting, Third-party integration, and many more.
Pricing The plan starts from $9/month
Visit  Click here to go OptinMonster
Optinmonster is powerful customer acquisition and conversation optimization software.
They have some good features like convert links and images into an opt-in form that boosts Conversation, Geo-location targeting.

Optinmonster provides a powerful Drag-and-Drop builder tool that allows creating stunning option forms, which helps to increase the conversion rates.
You can create different types of campaigns like Full Screen Mat, Floating Bar, Sidebar Forms and Counter Timer, etc.

That does create maximum encasement for your site.
It helps to target the right audience with his segments feature so you can send emails to the right people at the right time.

They also show you the actionable stats that the tool helps to improve your lead-generation strategy.
Optinmonster has work seamless integration so they easily connect with other tools.

Key Features of OptinMonster:

» Drag and drop visual editor.

» Optin form, popup, stick bars, and more.

» Seamless integration.

» Exit-intent technology to get more email subscribers.

» Third-party integrations.



8. Sendinblue


Email Marketing Software Sendinblue
Features Email marketing, Autoresponder, SMS marketing, CRM tool, Chat, A/b email testing, Real-time statistics, and so on.
Pricing The plan starts from $25/month
Visit Try Sendinblue for free

Get Sendinblue Free Plan

Sendinblue is a popular email marketing software for bloggers and internet marketers. You can use it to manage your big email list.

It isn’t just a simple email marketing tool, comes with some more marketing tools like SMS Marketing, Chat, CRM, Marketing Automation, and so on.

SMS marketing allows you to directly communicate with your customer when needed. Where chat option gives you an opportunity to be there for customers when they have any queries about a product or service while browsing your site.

CRM lets you build a strong relationship by taking care of all customer conversions in one place.

Sendinblue has conversion features like Landing pages, Signup Forms, Facebook Ads, and Retargeting.

If you have been looking for email marketing software that includes some above-mentioned features, then Sendinblue is the right pick.

When comes to improving email campaigns very few email services offer features like Sendinblue. They also offer Insights, Heatmap, A/B Testing, and Real-Time Statistic.

Sendinblue basic plan starts at $25/month which lets you send up to 10,000 emails in a month. There isn’t a match of its pricing.


Key Features of Sendinblue:

» Best customer conversion features email marketing, SMS marketing, chat, and more.

» Email segmentation to target the right audience.

» Marketing automation that saves you valuable time by automating emails.

» Facebook ads launch to retarget contacts to reach a new audience.

» Seamless integration including API and Plugin.



Get Sendinblue for just $25/month



No doubt, these are good email marketing services for bloggers. I have personally tested some of the 2-3 tools in which I recommend GetResponse to start your email marketing.

It is one of the best and most used email marketing tools by bloggers and marketers.
Click Here to join GetResponse for free.

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