Last Updated on September 10, 2024 by Kundan Sharma
Drip campaigns are an automated set of emails to send based on specific timelines or user actions. It is also known as many other names such as drip marketing, automated email campaign, autoresponder, and marketing automation.
Well, all these terms are the same, set of emails that are sent automatically at the scheduled time.
For example, a drip campaign tool can send a welcome email series just after the user subscribes to your mailing list, on a purchase of user drip send automated set emails with product or service information.
Drip campaigns send emails on trigger, or action the person has performed like signup for a service or make a purchase.
Everything works on automation so make the work error-free, you just need to set up once and forget it.
There’re so many drip campaign apps in the market that have excellent email creating and automation builder, which allows creating fully customizable and timely emails.
In this article, you’ll be knowing some of the best drip marketing tools.
1. Drip
Drip is an email marketing tool for eCommerce stores. It helps to build your eCommerce brand and assist you in customer acquisition, loyalty and retention.
It attracts more customers online by using converting forms, you can also send welcome emails whenever someone signup to your email series.
Drip assures its users to achieve 3x more sales with welcome emails. It’s trusted by over 27000+ marketers globally including top brands like Craft, The Spice House, POLARIS, and more.
Drip has a built-in revenue dashboard that shows in-depth revenue and engagement stats for email campaigns.
You will easily be able to find what’s working or not, so can improve your campaign strategies to drive more revenue.
You can boost your eCommerce sell by sending engaging emails with the help of drip visual editor, it allows you to personalize emails by recommended products, top-selling products, abandonment carts items, discounts, and more.
Drip helps in capture and convert website traffic in buyers using email and SMS marketing. there’s also an option to target potential customers through Facebook marketing.
It has premade workflows and pre-strategies that every eCommerce store needs to convert customers into loyal customers.
Features/Benefits of Drip:
- Drip visual email builder to personalize emails by adding products.
- Trusted by 27,000+ marketers worldwide
- Personalize branded emails
- Increse engegement via SMS
- Capture and convert website traffic through customizable forms
- Audience segmentation to send the right email to the right people
- Has its own personal workflow and proven strategies to get more loyal customers
- Welcome emails to the target audience when subscribing
- Built-in revenue dashboard to track revenue & performance
- High converting signup forms
- Seamless integration with 90+ tools
Pricing:
Drip comes with a 14-day free trial, try it absolutely for free.
However, the paid plan starts at $19/mo, when billed annually. In this plan, you will be able to build your email size up to 1500 subscribers.
2. Keap
Keap is a CRM, Sales, and Marketing platform that helps to grow your sales and productivity. They have been working for 20 years and helped thousands of marketers & entrepreneurs to grow sales.
It worked for ease of use from the various sites and forums. It helps to get high-quality contacts and able to sort them into segment lists in keap CRM to send the right message to the right people.
You can also engage with prospects by sending targeted automated followers that help to convert them into paying customers.
Keap enables you to create custom forms and embed them on your website or landing page. Capturing more leads gets easier with its high converting landing page and connect it directly with your automated sales and marketing campaign.
There is a CRM contact record option that allows you to manage everything in one place, able to send emails, SMS, make calls, and more.
It helps to directly engage with the audience through SMS marketing to drive more sales in business.
Keap lets users automate sales pipelines by creating personalized emails, automate sales & marketing funnels, will be able to create multiple sales pipelines.
Generating recurring sales made easier with Keap, let you upsells, cross-sells, and referral requests.
It also allow you to send an invoice to customers with native payment integration providers like Paypal, Stripe, and Wepay, so you will get paid faster.
Features/Benefits of Keap:
- Multiple pipelines for every sales stage
- Repeat business via upsells cross-sells, and referral requests
- Followup to generate more sales from leads
- Payment integration support such as Paypal, Stripe, and Wepay
- Easy to use advanced CRM automation
- Allow to manage clients information in one place
- Manage contacts from both Desktop and Mobile devices
- Marketing & sales analytics reports
- End to end automation
- Create personalized, customized sales and marketing process
- Support SMS marketing for better engagement
Pricing:
Keap has 3 pricing options to choose from, which are suitable for all sizes of businesses.
The basic Lite plan costs $40 per month for the first 3 months includes, 500 contacts and 1 user, Pro plan the most popular plan of Keap costs $75 per month includes everything in the Lite plan, and
Max plan costs $100 per month includes everything in the Pro plan.
3. Customer.io
Customer.io is an automated messaging platform for tech-savvy marketers, who want more control flexibility to create and send data-driven emails, push notifications, and SMS messages.
It’s trusted by 2400+ companies such as some big names like IFTTT, Reddit, Segment, Shutterstock and etc.
Customer.io makes your engagement ideas into reality, lets you engage with your prospects via onboarding with an in-house user, welcome series of emails are increase your subscription renewal rate by reminding your subscribers.
You can market your product or services by creating automated or API trigger workflows, newsletters, and transactional messages from its platform.
There are various channels you can use to communicate with your audience such as email, push notification, and SMS.
Customer.io makes sure your emails get delivered to a specific time with the help of its time windows or wait untile options.
It let you isolate a specific person, able to see user attribute data to find where your users engage.
They show real-time analytics, no need to guess anything, shows the number of conversions and amount of revenue driven by them.
Features/Benefits of Customer.io:
- Inbuilt integration
- 3rd party integration support with Zapier
- Trusted by 2400+ companies
- Allow to upsells and cross-sells
- Import data via CSV, Google sheet, or API
- Multiple channel support includes email, push notification, and more
- API trigged workflows
- A/B testing
- Analytics report
Pricing:
They offer 2 plans Basic and Premium, the Basic plan costs $150/mo includes everything such as send unlimited emails, send SMS, push, webhooks, and technical support.
On other hand, the Premium plan costs $995 per month includes all Basic plan features with a dedicated success manager, 90 days onboarding program, premium technical support, and more.
4. Hubspot
Hubspot powerful workflows help you to save time and scale, it has an array of tools that allow you to generate more leads from your business.
Hubspot is an all-in-one marketing automation solution that allows companies to generate more leads and reach customers.
It is mainly focused on inbound marketing companies.
Hubspot marketing automation allows customers to set up automated workflows and integrate the contact information of users to get out of your campaign.
It offers tools for managing email marketing, blog, social media, website analytics, CRM, Sales, and more.
Focused on inbound marketing and give training to their users to scale their business on the next level.
You can create emails without touching the single line of code and then get trigger, condition, and action to send emails to the right set of audiences.
Hubsport allows users to build high converting landing pages for their website or campaign, no need of coding skills. It comes with prebuild responsive templates you can take the help of.
It shows an insight into your customer journey with an analytics report to understand which marketing tactics are working the best.
Features/Benefits of Hubspot:
- Visual email editor setup workflows in realtime
- Follow up campaigns
- Email list segmentation
- Lead management
- Tools for CRM, Sales, Marketing, and more
- A complete inbound marketing solution
- Allows to create free landing pages
- Salesforce integration
Pricing:
Hubspot Starter plan costs $45 per month, The Professional plan costs $80/mo and the Enterprise plan costs $3200 per month. when billed annually.
5. GetResponse
GetResponse knows as a popular email marketing solution that helps in sending emails, create pages and automate your campaigns & sales funnels.
It has a robust collection of marketing tools includes Email marketing, Webinar, CRM, Landing Page, Push Notifications and etc.
Its main features email marketing that enables ease your entire process of creating and sending emails to right prospectives to convert them into paying clients.
You can send one-time email broadcasts with updates & special offers and also able to create automated email sequences to follow up leads and nurture them to convert into paid clients.
GetResponse automation is very powerful, lets you design trigger and action-based automated emails with the help of simple drag & drop email editor. So automation lets you generate sales over time from your email list while you sleeping.
There’s an automated blog digest system available on Getresponse, which helps to boost your blog reach by sharing posts via email newsletter and on social media platforms.
Although, transactional emails are so popular these days, which is offered by GetResponse as well. there’s a paid addon available for transactional SMTP triggered emails to send receipts, reminder on the right time.
It has a built-in email analytics report which enables you to track the performance of campaigns, you will be able to track email engagement, clicks, open rate, bounce rate, and unsubscribers, all these things would help you to make the right decision.
Features/Benefits of GetResponse:
- All-in-one marketing solution
- Drag & drop email editor
- Comes with tools like Email Marketing, Webinar, CRM, Push, and Landing Pages
- Marketing automation for upsells & cross-sells
- Powerful autoresponder
- Organize or segment your contacts
- Allow to build conversion-focused landing pages
- Build sales funnels
- Built-in tools to run & manage paid ads
- 3rd party integration
Pricing:
GetResponse Basic Plan starts at $19 per month for a list size of 1000, Plus Plan costs you $49 per month includes everything in the basic plan.
Professional plan costs $99 per month, it also has a Custom plan Max, you need to quote their sales representative for pricing.
Get GetResponse 30 Day Free Trial
6. Convertkit
Convertkit is a popular email marketing platform, offers simple and beautiful email templates.
These you can use to send personalized targeted emails to your subscribers, let you add buttons, images, and videos in the email newsletter as well.
It helps to find your targeted audience and convert them into customers, so earn a living as a creator with its email marketing software.
You can use signup forms and landing pages to get more subscribers from your website or blog.
Once you have an email list then segment subscribers in different categories based on their interest and then send relevant products or services to get more sales.
Convertkit has a powerful email automation tool that is easy to use, using it you can send well-timed, targeted contacts to your subscribers.
Sending targeted drip content make easy by Convertkit, its visual automation builder custom path connect events, actions, and condition, all these elements help to create subscriber journey on automation.
It integrates with over 70+ popular tools and software, some of them are, Instapage, Thinkific, WordPress, Zapier, Teachable, Woocommerec, and more others.
Finding email analytics is very easy with Convertkit, which shows how audiences have interacted with emails that are sent.
The analytics gives clear insights about which emails have performed the best.
Features/Benefits of Convertkit:
- Signup forms & landing pages
- Visual drag and drop editor
- A complete email autoresponder for drip campaigns
- Advanced email segmentations
- Give option to target or trigger contacts on fulfillment of a specific condition
- Built-in email analytics dashboard
- A/B testing emails
- Pre-build landing page templates
Pricing:
Its Basic plan is always free for up to 1000 size of an email list, Creator plan starts at $29/month for 1000 subscribers and Creator Pro costs $59/month includes everything in the Creator plan and more features like Facebook custom audience, Advance reporting, and more.
7. Sendinblue
Sendinblue lets you engage with your audience via various channels including email marketing, SMS marketing, chat, CRM, and more.
It enables you to promote your product with beautifully designed emails, craft personalize emails in no time using a prebuilt template.
You can also create emails from scratch with the help of drag & drop email editor, simply add blocks to your email put text, images, buttons and etc.
You can also connect with your leads and customers in real-time using the live chat tool, easy to set up on-site, allows answering questions of your audience in real-time.
Sendinblue offers SMS marketing as well, so you can promote time-sensitive and special events by ending bulk SMS marketing campaigns.
The best thing is Sendinblue gets started with marketing automation for free for up to 200 customers.
It helps to build relationships with your audience by crafting welcome emails, re-engagement campaigns, build workflows to generate sales, follow up cart abandonment a lot more.
Sendinblue workflow is so powerful, creates automatic drip content emails using the visual editor and premade templates.
You can set workflows for multiple channels both email and SMS.
When comes to integration, it has integrated with other popular eCommerce platforms.
You would have able to optimize your automation with insights, get you real-time data to monitor campaigns, A/B testing reports, and track conversions.
There are some other areas this tools helps in such as building customer relationships with CRM and send transactional emails.
Features/Benefits of Sendinblue:
- Tools for Email marketing, CRM, SMS Marketing, and chat
- Allow building free landing pages
- Grow email list via beautiful signup forms
- A/B testing
- Seamless integration with other tools
- Realtime data monitoring
- Drag & drop visual email editor
- Keep your team organized with the shared inbox
- Email segmentation
- Transactional emails
Pricing:
Sendinblue Basic plan is forever free, the Light Plan costs $20 per month for 10,000 emails, Premium Plan costs $32 per month for 20,000 emails.
The Enterprise Plan has custom pricing, you can know it by contacting its sales department.
Get Sendinblue Basic Plan Free
Final Thoughts
These all tools have our top picks for the best drip campaign with email marketing solution.
Make sure the tool you going to use has a good delivery rate, personalization options, custom marketing features seamless integration, and easy to use automation builder.
There are a few things you should keep in mind while choosing a drip campaign tool because these all features gonna help you convert your potential customers into actual paying customers.
However, if you want our recommendation, then both Drip and Keap have some best features, you can also go with popular email platforms, Convertkit and GetResponse.
It depends on your business needs, budget, and also fulfills your objectives.
I hope this article helped you to find the right Drip Campaign Tool. If you have any query do comment below.
