how to use google analytics in your site (step-bystep beginner's guide)

Google analytics, I know so many people's already know about this tool, but if you aren't know about it. 
Then, it's time to know about this great tool.
It's a free tool that provided by Google for analyse data of website.
There are so many paid analytics tool in the online, but Google is one of the best and most used analytics tool in the market.
If you are not analysing data of your site then you are missing lots of sales and leads.
Google analytics helps you in many ways, some of ways are mentioned below.

Why You Need to use Google analytics to your site?

1. Google Analytics shows you informative things like Page Views, Session, Bounce Rate, CTR, Visitors and etc.

2. Its breakdown all the traffic in Direct, Organic, Social, Referral, Email and etc, that’s help to better understand where your visitors are coming from on your site.

3. Google analytics easily integration with other tools of Google like “Google Adword” (the main advertising network of Google) with help of data you can simply run a Adword campaign around that result and also connect your “Google search console” account with Google analytics to better understand you site.

4. Google analytics real time analytics allow tracking real time visitors on site. It shows you, how many users are currently on your website and which pages are browsing.

5. You should use Google analytics because, it’s extremely powerful and free tool which is provided by goggle to analyse websites. There are so many paid tools over online like Google analytics but some of aren’t good as him.
Google analytics has so many better features to analysis your website.

How to setup Google and analytics account in your site?

Step1: You need a Google account before going to start with Google Analytics you must have a Google account if you have then you can use it. If you don't have a Google account you can create here.

Step2: once you have a Google account then you can go to Google analytics and set up your new Google analytics account.
Click on the new account tab and go and you will be sent to a new page where you need to click on the green button to sign up.

Step3:
Sign up with Google Analytics here you need to enter your new account information for your website.
Account name: you will have to add a account name for your analytics account.
Website name: here, you need to add the name of your website.
Website URL: at this box you will need to add your site URL.

After enter the above information you will need to configure your data sharing setting.
After all these steps you simply will have to click on "get tracking id" button and you need to agree to agree away to the Google Analytics the Google Analytics Google Analytics terms and conditions Of Google.

Add tracking code to your site


1. Add Google analytics code in html powered website
Once you agreed term and condition you will be on the next page where you get tracking code website tracking code now you have to add a tracking to your website for track every webpages of your site.
It is easy to install tracking code in WordPress or blogger websites. In WordPress you can use the monsterinsights, which is the of the best Google analytics plugin for WordPress.
If your website builds with html or other codes you have to add your Google analytics code in source code of your site.
You can edit your website code using Notepad and text edit and paste the copied website tracking code above the </head> tag of the code.
After edit the code you need to upload the code file to your site.

2. Add tracking code to your WordPress website

you can be add the Google Analytics code to your WordPress powered site by two methods one is manually and the second way using monsterinsights plugin.

Method 1: manually
You have to copy the tracking code then you will need to log in your wordpress account and go to the dashboard.
Now click on the "appearance" tab in the left side corner of the screen.
Now you have to click on "editor" that will take you to the template session of the page.

Step1: now you need to find the "header.php" file. It will located right side of the screen the screen you can also search it by type "CTRL+F" and search the "header.php"
When you find it click on it.

Step2:
after clicking on header.php the theme editor will be open and now you can edit your theme will be open and now you can edit your theme.
Now you need to find </head> code to find it type CTRL+F and search the </head> code.

Step3:
after find the </head> code paste the copied Google analytics code above it.

Step4:
  you have pasted the code; now click on the "update file" button.
Now you can check everything is right you have to go back to go back to through the Google Analytics code tab and refresh the page to see Google Analytics data, if there is no simply have to click "send test traffic" button.
Once done you will be get traffic analytics data after 24 hours.

Method 2: Using monsterinsights plugin
You can add Google analytics code to your blog by just installing plugin called Google analytics for WordPress by monsterinsights.
This plugin helps to install analytics code.
For install Google Analytics code in your site using monsterinsights plugin follow the below steps which below steps which given.

Step1: go to the dashboard of the WordPress and take mouse to the plugin option left side bar then click on the add button.

Step2:
now you will have the place where you need to install a plugin at the search bar in the upper right side corner of the screen.
"Search the Google Analytics for WordPress by monsterinsights".
When you find it click on the install now button then "activate" it.

Step3:
now you have to configure the plugin which you installed and activated.
Go to the in "insights" at the left side bar of the screen then click on the "setting" option.
Now you are at the plugin setting page where you have to connect your Google analytics account to plugin.

Step4:
click on the the "authenticate with your Google account" you need to connect your Google analytics account with plugin.

Step5:
a page open called authication then you have to click on the next button, then click on "click to get Google code" then you will have to click on the allow button to get the code.

Step6: now you will see a code in a browser tab copy the code and paste it at " Google code here" box then click on the next button. 

After this you have to select the analytics profile which you have stepped then click on "next" then "close" button.

Step7:
after all this click on the "save changes" button which located left side bar at the bottom corner of the screen.
In the future you can see Google analytics data at the "dashboard" option of "insights".

How to use Google analytics for analysis traffic?

If you have Google Analytics account setup on your site. You will get lot of information about your site to improve your site and get leads.
Google Analytics provide deep analytics of your site to make your site more understandable for you.
It shows you some options like
Sessions: the session column shows the sum of all the interaction on your site within a time period.

User: the user metrics shows you the number of people visited to your website within a particular time frame a particular time frame which you can select from time Panel.

Page views:
it shows you the entire page views of your site your site of your site.
You will see accurate page views except than page views like reloading of a page and returning again to a page.

Average session duration: It shows you the average duration of all the session happened on your site with a time period.

Pages/sessions: this metrics shows you the average number of visited pages per session for example, If one site visitor visit 6 pages in a single session and the another one visit 4 pages in a one session, then the page session will be shows you 5 (page view/session) (6+4/2= 5)

New session: it shows you the percentage of new session happened at you site. It is percentage of session from the new site visitors.
You will have some options which provide full information about you site.

Real time report
Real-time report provide you information of your website visitor who currently active site.
You get real time report of your website visitor to know how many active user are currently using your site.
You can also know the real time how many page viewed in per second and per minute.
You will have active Keywords which are your active user using. It also shows you the top active page of your site on the visitor landed.

Audience report
You can see the audience over view at the left side bar.
Audience tab shows you 7 days report you can choose the time period from the date Panel at the top right side of the screen.
You can also see the hourly, weekly and monthly graphs.
Under the audience report you will get information like user, number of page views, session, average session duration, new session and bounce rate etc.
You will also have Percentage of new visitors and returning visitors at your site like shown below in the image.
You can also see the website visitor’s location like country and city to know where from visitors came at your site and also show the information like language, browse and operating systems.

Acquisition report
It shows you where from the visitors coming to your site. You will have the information of all the methods from traffic comes to your site.
For example: direct, organic, referral, social media traffic, other and email.
Acquisition also shows the sessions and conversations with the help of graph.
If you are running any ad campaign with AdWords then In AdWords tab you can know how your ad campaign is performing.
In the search engine optimisation tab you will get which Keywords have driven traffic at your site. Which Keywords are searched by your site visitors to came on your site.